The study consists of the following sections:

1. Sample of the analysis

The data selection used in this analysis comes from the complete set of activities and operations carried out by Growwer throughout the year 2023.

2. Report

We have structured the data and present it graphically, focusing on criteria relevant to our users, such as the expenditure made, the types of content, the results achieved in the publications, the priority sectors, and any other data that contributes to a global perspective of the sector. Below, we offer you an example:

 

3. Conclusions

With the information provided in the previous section, we draw our own conclusions, for example:

Regarding the destination pages of the links, the home page (‘Home’) continues to be the most prominent with 35.85%, which suggests that users continue to value the concentration of authority on the main page of a website. However, there is a notable interest in directing links to specific category and product pages, which could indicate a more focused and segmented strategy to direct traffic to specific areas that are intended to be enhanced or where a more direct conversion is sought.

4. Opinions of the experts

The Spanish-speaking community stands out for its growing activity in the field of SEO, gaining more and more international recognition. We have native speakers from Spain and Latin America, as well as experts from other languages who choose to give their talks in Spanish. This diversity contributes to making our community one of the most influential globally in the SEO sector during 2023.

At Growwer, we understand the importance of continuing to enrich this community. That is why, in this study, we have included link building tips provided by some of the most prominent specialists in this field.

5. Scams and poor practices

Year after year, we detect new attempts at inappropriate practices. Some are repeated. We have included in our report an analysis of these practices observed during the year in various media and blogs, with the goal that they are known and can be identified by users. It is important to emphasize that non-compliance with our quality standards leads to immediate removal and blocking of the publication and the account involved.

6. Recommendations for 2024

In our study, to conclude, we present a series of suggestions for the year 2024, taking into account not only the evolution of SEO, but also the interpretation and exhaustive analysis of all the data that we have collected and examined.