Holy Week is a key period for many industries, especially those related to tourism, experiences, and commerce. With a well-executed link-building strategy, you can capture the attention of last-minute buyers and take advantage of the seasonal surge in searches for specific products and services.
In this article, we’ll show you how to plan an effective digital visibility strategy for Holy Week, focusing on link-building in media and leveraging the strategies we apply at Growwer.
What Types of Businesses Can Benefit from This Strategy?
This Holy Week visibility strategy is highly flexible and can be leveraged by a wide range of businesses, regardless of their size or industry. Whether your goal is to drive traffic, increase sales, or improve your ranking, this approach can be tailored to your business, maximizing results based on your specific needs.
Here are some types of businesses that can make the most of this strategy:
- Travel agencies and tourism businesses: If you offer travel packages, getaways, or tourist experiences, you can take advantage of the season to highlight your last-minute deals and attract spontaneous travelers.
- Activity and entertainment businesses: If you operate in sectors like adventure getaways, guided tours, or special events, this strategy can help you capture the attention of people looking for leisure options.
- Restaurants and bars: If you have special Holy Week promotions, such as exclusive menus or discounts, this strategy will allow you to reach customers searching for dining options during the holiday.
- Online stores selling travel-related products: Businesses that sell items like suitcases, travel accessories, weather-appropriate clothing, or gadgets can benefit from creating relevant seasonal content to attract interested buyers.
- Hotels and accommodations: If you provide lodging services, this is the perfect time to position yourself as an attractive option for last-minute travelers.
- Local or niche services: Companies offering services related to the holiday, such as car rentals, transportation, or tour guides, can use this strategy to capture the attention of their target audience.
- Personalized experience providers: If your business offers tailored experiences such as private excursions, adapted tourism, or exclusive activities, this strategy can help you attract travelers seeking unique options.
In summary, any business related to travel, leisure, and experiences can leverage this strategy to boost visibility and generate more conversions during Holy Week.
Timing: When to Start Your Strategy
Advance planning is crucial for any link-building strategy, as the earlier you start, the higher the chances of ranking your content in search engines and reaching your target audience. However, it’s also essential to take advantage of the last 24 hours before the event, as many purchasing decisions are made during this period.
Possible link building Strategy for Holy Week
| Period | Recommended Actions | Target Keywords |
|---|---|---|
| 2 weeks before | Publish evergreen content about destinations and experiences in high-traffic media. | “Holy Week Destinations”, “Holy Week Plans” |
| 1 week before | Generate links in media that index quickly and capture organic traffic. | “Holy Week Deals”, “Holy Week Reservations” |
| 4-5 days before | Create content with a sense of urgency: “Last spots”, “Limited-time offers”. | “Last Chance for Holy Week”, “Last Days to Book Holy Week” |
| 24-48 hours before | Publish on high-traffic media about “Last-minute Holy Week” and final promotions. | “Last-Minute Holy Week Getaways”, “Holy Week Deals Today” |
What to Do Two Weeks Before Holy Week?
In this initial period, the best strategy is to publish evergreen content on high-authority sites with stable traffic. Articles like “Best Destinations for Holy Week” or “Unmissable Plans for Holy Week” have great long-term attraction potential.
Publishing on high-traffic sites allows search engines to index the content in advance, giving it enough time to rank organically in the SERPs. Additionally, since these articles are timeless, they can remain relevant for future seasons, strengthening your long-term SEO strategy.
Recommendations:
- Publish on travel blogs, tourism media, and portals with strong domain authority.
- Optimize with informational intent keywords such as “Holy Week Destinations”, “Holy Week Plans for Families”, or “Recommended Places to Travel During Holy Week”.
- Ensure the content is well-structured with lists, detailed guides, and attractive images to enhance the user experience.
What to do one week before Holy Week?
As Holy Week approaches, user search behavior changes. By this point, many have already decided to travel and are looking for specific deals. Therefore, it is advisable to focus on terms with a clear buying intent, such as “Holy Week Deals” or “Holy Week Reservations.”
The goal at this stage is to generate backlinks from media outlets that index quickly, such as news portals or travel marketplaces. The speed of indexing ensures that the offers are visible on Google when search intent is at its peak.
Recommendations:
- Secure mentions and backlinks from media outlets with high publishing frequency and good indexing in Google News.
- Create content with clear calls to action, highlighting discounts and exclusive benefits for those who book at that moment.
- Take advantage of urgency by including phrases like “Exclusive discounts for a limited time.”
What to do four days before Holy Week?
When there are less than five days left until Holy Week, urgency becomes a determining factor in decision-making. Many people have not yet booked their trips or activities and are looking for the best last-minute opportunities.
At this stage, the content should focus on highlighting scarcity and exclusivity, using terms like “Last available spots” or “Limited offers.” The ideal media outlets for publishing this type of content are those with active audiences that respond quickly to promotions and where the article can rank well for such searches.
Recommendations:
- Include urgency mentions in the headlines and the first paragraphs of the articles, such as “Limited spots” or “Last available offers,” to create a sense of scarcity and encourage immediate action from readers.
- Place direct links to booking platforms within the articles, allowing readers to easily and quickly make their purchases or reservations from the same media, thus improving conversions.
- Leverage testimonials or high-demand statistics in the media content, such as “More than 80% of spots are already taken” or “Most offers are about to run out,” to create a sense of urgency and credibility among readers.
What to do 24/48 hours before Holy Week?
In the final stretch, immediacy is the most important factor. Many people make last-minute decisions and are looking for options they can book instantly.
Publishing on media outlets with a high rate of quick indexing is essential for ensuring the content appears on Google just when users are searching for terms like “Last-minute Holy Week” or “Last-minute getaways.” At this point, it’s crucial to use eye-catching titles and focus on the ease of booking.
Recommended tactics:
- Publish on news portals with tourism sections and thematic authority.
- Optimize the content for mobile searches, as most of these decisions are made from smartphones.
The Importance of “Last Minute” During Holy Week
One of the main focuses of the strategy should be urgency. If you have limited time to execute your strategy, don’t worry: you can make the most of the remaining hours by publishing content aimed at last-minute decision-makers. Users searching for last-minute getaways or activities are looking for immediate options, which provides an excellent opportunity to grab their attention and convert that interest into a concrete action.
Many purchase decisions are made in the days leading up to the event, even with just 24 hours’ notice. This is because users are seeking immediate solutions, which increases conversions for last-minute searches. While it may seem like time is running out, you’re still in time to implement this effective strategy, as it’s possible to make a significant impact even in the 24 hours leading up to Holy Week.
Some keywords that can help capture this traffic include:
- “Last minute Holy Week 2025”
- “Last minute getaways Holy Week”
- “Holy Week offers today”
Publishing articles on digital media and blogs with these keywords, along with strategic links to your website, can make a difference in terms of visibility and conversion. Remember that time is on your side if you act quickly, as users are ready to make fast decisions, and last-minute searches are a great opportunity to improve your ranking and attract quality traffic.
Leverage Google News, Discover, and News Carousels
Google Discover and news carousels are key for the visibility of seasonal content, such as those related to Holy Week. If your content appears in well-positioned media on these platforms, you can take advantage of their authority and reach to generate qualified traffic and increase conversions.
During this time, many users are searching for last-minute options, making it even more valuable to appear in these listings. Being featured in Google News and news carousels increases your chances of capturing the attention of users with high purchase intent.
Benefits of Appearing in These Listings
- Increased Exposure on Key Dates: During Holy Week, articles related to tourist destinations, vacation plans, or activities for this period receive a traffic boost weeks before, increasing visibility and the chances of attracting users interested in options for their holidays. This increase in exposure also elevates the likelihood of conversion, whether in terms of product sales, bookings, or service contracts.
- Reliable Recommendations: A destination, activity, or product recommended by recognized media outlets generates more trust among users looking for options for their Holy Week getaways. Recommendations from trusted sources on popular sites can positively influence purchasing decisions and build confidence in your brand or business.
- Attraction of Qualified Traffic: Users searching for information about trips, getaways, or activities for Holy Week already have a clear intent to enjoy their vacation. This means the traffic you receive is highly qualified and has a high probability of conversion, as they are actively seeking options for their free days.
- SEO and Long-Term Positioning: Many articles and content related to Holy Week continue to generate traffic even after the holiday. This is particularly useful for attracting late buyers or users planning their trips or activities at the last minute. Additionally, these well-positioned contents can continue benefiting your site in the long run, improving SEO and generating residual traffic.
How Much Money is Needed to Implement This Strategy?
The cost of implementing a visibility strategy for Holy Week can vary depending on the media and platforms chosen. While large-reaching outlets like El Tiempo or AS can be expensive, there are more affordable options that allow you to amplify your message without the need for major investments.
The good thing about this strategy is that it can be adapted to any budget. The key is knowing how to select platforms that align with your business type and goals. Lower-cost but equally relevant media can offer quality visibility without compromising your investment. By adjusting the strategy to what you can afford, you can achieve a good return on investment, regardless of the available budget.
How to Identify Which Media Accept Sponsored Posts
💡 Growwer’s extension is a tool that allows you to easily identify which digital media outlets accept sponsored posts or new articles. It is especially useful for finding opportunities on sites with strong authority and visibility on Google Discover and news carousels.
What Does Our Extension Allow You to Do?
- Review the metrics and offers of the media in Growwer.
- Publish an article on the media instantly.
- Add media to Favorites for later.
- Request media that interests you but isn’t available yet.
It’s very simple to use – just add it to Chrome for free.
How Much Traffic Can These Types of Posts Generate?
Posts on digital media, especially those that appear in listings or news carousels, have the potential to generate significant traffic to your website. Thanks to their high visibility on platforms like Google Discover, these articles can reach thousands of users interested in specific experiences. But how much real traffic can a post like this generate? This example pertains to Spain, but can be extrapolated to any other country.
Informational Post
The article offers 15 travel destination ideas for Holy Week 2025. It includes options both within Spain and internationally, such as the tulip fields in Keukenhof, the Merzouga desert, or the beaches of Samaná in the Dominican Republic. Each destination is selected for its favorable weather during that period and caters to various types of travelers, from those seeking nature to those who prefer cultural experiences.
Here, you could add a link to a service or experience related to Holy Week, such as a special activity for family enjoyment or a unique experience you can gift during these dates.
From January to the end of April each year, these are the results of the post: more than 2,000 organic traffic visits.
What Are the Best Media Outlets to Appear in for Holy Week?
If you want to take advantage of Holy Week to increase your visibility, it’s crucial to choose the right media outlets. Not all sites have the same impact, and those with a stronger presence in Google News and authority in topics related to travel, tourism, or religious events are the ones that truly generate results.
These media outlets not only attract more traffic but also have greater authority, which can strengthen your brand and improve conversion during this time of year.
El Tiempo
In addition to forecasts, El Tiempo covers news related to the weather and its impacts, providing relevant data for planning major events like Holy Week, with particular attention to precipitation and temperatures. Its popularity lies in the reliability of its forecasts and its ability to provide updated information that affects both daily life and the organization of outdoor activities.
OkDiario
OkDiario is a Spanish digital newspaper that covers a wide range of news, including politics, economics, sports, and entertainment. It is known for its direct and often controversial approach to current topics. In addition, it publishes opinion pieces, analyses, and reports, standing out for its real-time coverage of relevant events. Its audience is diverse, with a strong focus on socially and politically impactful news. The website has positioned itself as a quick news source with a clear editorial line.
La Razón
La Razón is a Spanish national newspaper that covers political, economic, social, and sports news, with a conservative editorial stance. It is a media outlet with high visibility on Google News and a significant impact on audiences interested in political analysis and consumer trends, making it a relevant option for communication and marketing strategies.
El Confidencial Digital
El Confidencial Digital is a Spanish online media outlet focused on current news, politics, economics, society, and culture. Its journalistic style stands out for its emphasis on exclusives, investigative reports, and in-depth analysis. It also covers general interest topics with a detailed and direct approach, paying particular attention to the country’s political and economic affairs. Its audience seeks objective and accurate information on the most relevant issues.
These are just a few of the media outlets available to promote your product or service on this special day. You can find many more media options within Growwer.
Managed Service from Growwer
If you don’t have time to search for the best media outlets and manage the publication of your content, we make it easy for you with our managed service. Our team takes care of the entire process: from selecting the most relevant media in Google News and with the highest visibility in your sector, to negotiation, writing, and publishing the content.
This way, you can ensure that your brand appears in the most strategic spaces without investing your time in management tasks.
Advantages of the Managed Service
🔹 Dedicated Manager
Your campaign is our priority. We design personalized strategies to maximize your results.
🔹 Total Transparency
Review every media outlet and content proposal before publishing. You can request changes until you’re 100% satisfied.
🔹 No Commitment. No Hidden Fees
We manage campaigns starting at €500, with no commissions or additional charges. Stay only if we deliver results.
🔹 Access to Premium Services
🔹 Aligned with Your Timeline
Sign up for our managed service and start building links strategically. Let us handle the process while you focus on growing your business!
Holy Week is a key opportunity to increase your brand’s visibility and drive sales, but to make the most of it, it is essential to apply the right strategies at the right time. Understanding how search trends change and adapting your content to each phase of the season is crucial. From informative articles about destinations and activities to comparisons and last-minute deals, capturing users’ attention at every stage of their buying process is necessary.
Additionally, appearing in relevant media listings and optimizing your presence in Google Discover and news carousels can be decisive in generating qualified traffic and increasing conversions.
If you don’t have the time or resources to manage these campaigns, at Growwer, we offer a managed service that takes care of everything. We handle selecting the most suitable media, negotiating on your behalf, and ensuring each publication is optimized to deliver the best results. With our dedicated team and a personalized strategy, you can maximize your return on investment effortlessly—even in the days leading up to Holy Week.
