Every year, Eurovision draws millions of viewers to their TVs—and more importantly for us, to Google. From questions like who will represent each country, to betting odds, schedules, semifinals, and predictions, search volumes skyrocket for several weeks. This makes the festival much more than just a music contest: it’s a high-value digital opportunity for brands, media outlets, and businesses that know how to seize the moment.
At Growwer, we’ve learned that Eurovision isn’t just great for attracting organic traffic through well-positioned content. It’s also a golden chance to execute strategic link building that translates into real SEO authority and measurable conversions—especially in sectors where trending topics and search intent align to create a commercial opportunity. Here’s how to structure an effective link campaign around Eurovision, with real-world examples, tips, and key insights.
Why Eurovision is a Unique Link Building Opportunity
It all comes down to the nature of the event. Eurovision isn’t just background noise—it’s a real-time phenomenon that sparks a massive spike in interest over a short window. In the weeks leading up to the contest, millions of queries flood the web, updated constantly as new rumors, results, and announcements emerge.
From an SEO perspective, this creates a highly competitive environment where Google rewards timely, relevant content—especially when published on authoritative platforms with the right angle. In these moments, Google’s news module often takes prime placement (usually just after the “People also ask” section), and many of the publishers featured there are available through Growwer. That means you can place well-crafted content with valuable links in high-visibility spaces—without a huge ad spend. The key is selecting the right story angle and the right media outlet.
Eurovision also touches on far more than music. It involves cultural, geopolitical, emotional, aesthetic, media-related, and of course, commercial elements. This allows for content creation from multiple perspectives, targeting diverse audiences—and increasing the chances of earning relevant, natural, high-CTR backlinks.
How to Turn Massive Interest into Traffic and Conversions
One common mistake is thinking these types of articles only drive short-term traffic. But that mindset overlooks Eurovision’s real potential: it’s a machine for generating qualified traffic—users with clear, focused, and often monetizable intent.
Here’s a practical example. Say a betting platform wants to increase signups during Eurovision. Instead of launching banner ads or pouring money into direct ads, they publish an article on a relevant media site titled: “Who Will Win Eurovision 2025? These Are the Latest Betting Odds According to…” Within the article, the link is embedded naturally as part of helpful, data-driven content. The result isn’t just SEO—it’s business. Readers click not out of random curiosity, but because they genuinely care about the information.
This approach works because it sits at the intersection of high-interest trending topics, informative content, and contextual linking. When those three align, the result goes beyond rankings—you unlock real conversion opportunities. And that changes how we think about link building altogether.
What Types of Media Work Best for Strategic Link Placement?
The media outlet you choose can make or break a Eurovision-related link campaign. Publishing just anywhere won’t cut it—you need platforms with real visibility, fast indexing, and enough authority to rank in competitive SERPs. The most effective sites during Eurovision tend to blend strong editorial flexibility with a news-first approach.
From our experience, the best results come from outlets already ranking in Google News. This includes digital newspapers, topical news portals, entertainment blogs, and even sports sites that adapt to current trends. And if you’re in sensitive industries like betting, it’s crucial to ensure the media platform accepts this content and has a clear editorial framework to avoid rejections.
Growwer simplifies this process with filters that help you choose media by visibility, topic, authority, sensitive-content policies, publication speed, and more. This allows for campaigns that are not only effective but also consistent with your brand’s editorial values.
How to Publish Without Risks or Penalties
One of the biggest challenges in Eurovision link campaigns—or any high-traffic event—is handling sensitive topics without triggering penalties or editorial rejections. Sectors like betting, crypto, health, or finance face tighter scrutiny from both editors and search engines.
Our recommendation is clear: steer away from aggressive promotional language and focus on delivering real informational value. This isn’t ad copy—it’s journalism. The link should feel like a natural part of the article, not the centerpiece. When done right, you avoid pushback and create value for readers.
For example:
“According to betting predictions from example.com, Sweden’s representative ranks in the current top 3 favorites. Click here for the full updated rankings.”
Here, the link is contextual, provides useful data, and flows naturally within the article. This is the kind of phrasing ideal for general or niche publications that want to avoid editorial friction while still tapping into link-building potential.
Content Ideas That Drive Links and Clicks
In contextual link building, content type is nearly as important as media choice. Being on a high-authority site won’t help if your article doesn’t align with real-time interest or active user searches. For Eurovision, here are content formats we’ve seen perform particularly well:
- Betting Predictions: Which countries are favorites? How are the odds evolving?
- Winner History and Data Analysis: Use past data to inform current predictions.
- Behind-the-Scenes Coverage: Rehearsals, interviews, and emotional reactions.
- Edition Comparisons: Comparing this year’s event with past contests.
- Viral or Fun Facts: Great for fast traffic from social media.
The key is matching each piece to search intent. If someone is reading predictions, they’re likely interested in betting. If they’re reading reactions, they may be ready to engage or share. Understanding this lets you drive traffic and move users toward conversion.
Final Tips for an Effective Campaign
To wrap up, here are some actionable insights we’ve gained from running high-impact campaigns during major events like Eurovision:
- Plan ahead: Don’t wait until the event starts. Spot trending topics 2–3 weeks early.
- Choose ranking outlets: Only a few sites will show up in the SERPs—focus there.
- Deliver real value: If your content exists just to hold a link, it won’t perform.
- Use Growwer: We help filter, publish, and optimize every step of the way.
Managed Service from Growwer
If you don’t have time to search for the best media outlets and manage the publication of your content, we make it easy for you with our managed service. Our team takes care of the entire process: from selecting the most relevant media in Google News and with the highest visibility in your sector, to negotiation, writing, and publishing the content.
This way, you can ensure that your brand appears in the most strategic spaces without investing your time in management tasks.
Advantages of the Managed Service
🔹 Dedicated Manager
Your campaign is our priority. We design personalized strategies to maximize your results.
🔹 Total Transparency
Review every media outlet and content proposal before publishing. You can request changes until you’re 100% satisfied.
🔹 No Commitment. No Hidden Fees
We manage campaigns starting at €500, with no commissions or additional charges. Stay only if we deliver results.
🔹 Access to Premium Services
🔹 Aligned with Your Timeline
Sign up for our managed service and start building links strategically. Let us handle the process while you focus on growing your business!a.
Eurovision is more than a televised spectacle—it’s a digital goldmine for those who know how to leverage it. At Growwer, we see it every year. When executed well, a smart, timely link building strategy based on news, context, and value can drive results that combine visibility, authority, and revenue in one move.
It’s not about collecting random links—it’s about understanding the moment, the audience, and the content that truly connects. Done right, a single article can outperform entire campaigns during the rest of the year.
