Unlike other branches of SEO where results take time, link building can also be executed with a more agile and business-oriented approach. There are specific actions (especially through media partnerships) that can activate immediate visibility triggers.
This article shows you how we implement strategies designed to generate impact from day one, prioritizing not just authority, but also traction and conversion.
Leveraging featured search modules (and generative AI)
A key part of this approach is knowing where to appear. We don’t just aim for visibility in partner media, but also positioning in spaces prioritized by the search engine itself:
- Top stories modules
- Rich results
- Appearances in Google Discover
- Generative AI responses like AIOverview
Working with media sources that are trusted by large language models (LLMs) also increases the chances of our content appearing in these new layers of the search engine.
Strategic insertions in already-ranked articles
One of the most effective tactics in these campaigns is link insertion in already-published and ranking articles. This lets us leverage content with authority, established organic traffic, and high transactional intent.
Instead of waiting for new content to gain visibility, we jump directly into pages that are already delivering results, accelerating exposure and business impact for our client.
Here’s how we apply this method strategically and at scale in industries where immediate return is essential.
Strategy
Our client, a company specializing in tourist visits, needed to generate immediate impact in key destinations with a clear goal: drive real bookings from day one.
To achieve this, we designed a strategy starting with the analysis of all Spanish autonomous communities with conversion potential, segmenting the target areas geographically.
From there, we built a keyword structure based on real searches, identifying the most common user queries for this type of business:
- searches by destination + tour type
- searches by date or seasonality
- high transactional intent searches
This foundation allowed us to develop a link building strategy focused on business goals, connecting ranking opportunities with media capable of generating immediate traction in those specific locations.
With the list of potential searches already defined, the next step is to identify the domains and URLs already ranking for those queries.
To do this, we extracted massive amounts of Google results up to the second page (top 20 results per keyword), using the tool Octoparse to automate the scraping process.
This process gives us a raw volume of over 8,000 URLs.
Next, we carry out a thorough cleanup of the list, removing:
- Duplicate URLs
- Variants with irrelevant parameters
- Results with no editorial potential
With the final clean and structured list, we use Netpeak Checker for bulk analysis, connecting to the Ahrefs API. This enriches our data with key metrics like:
- Estimated organic traffic
- Ranked keywords
This cross-analysis helps us prioritize media based on authority, visibility, and thematic relevance, laying the foundation for a high-impact link insertion strategy.
In just a matter of minutes, we get a refined list of thousands of relevant URLs, already filtered and sorted by organic traffic, allowing us to quickly pinpoint those with the highest strategic value for our sector.
This data-driven, automated approach saves us hours of manual work and ensures each link opportunity has real visibility potential.
Opportunity detection
Once the final list of opportunities is obtained and analyzed, we cross-reference it directly with Growwer’s database using the “Request Media” feature.
This allows us to paste the domain list and instantly check which ones are available for immediate collaboration.
This integration drastically speeds up the execution phase, enabling us to replicate strategic links on media outlets already filtered by:
- Real organic traffic
- Domain authority
- Thematic relevance aligned with our sector
This lets us go from detection to action in record time, always focused on visibility, business outcomes, and scalability.
As a more manual but highly selective alternative, we can also use our free Google Chrome extension, which detects available media directly from search results.
Thanks to this tool, while browsing Google, we can see in real time which websites are available for collaboration on Growwer, without scraping or prior list matching.
This enables a more precise and qualitative approach, ideal when looking for:
- Highly specific contextual links
- Media with strict editorial criteria
- Opportunities detected through organic analysis
Both methods (bulk extraction and direct detection) are perfectly combinable depending on the project’s goals and resources.
Boosting CTR
One of the tactics we apply in some insertions is the use of visual creatives within already-published content. For example, instead of a traditional text link, we might link an image that simulates a functional element (like a button, map, interactive table, etc.).
This kind of format, integrated contextually and naturally, is especially effective in publications that already attract qualified traffic and thematic interest.
The result: a notable increase in CTR to the target URL, by combining relevance with visual elements that boost interaction.
This way, we not only gain direct visibility on strategic media, but more importantly: we generate business from day one, with real bookings as tangible outcomes.
This example shows how a link building strategy can go far beyond rankings, if designed with a commercial mindset and a focus on conversions.
As always, the key is to adapt the method to your business and think a step ahead:
It’s not just about links, but about activating channels that generate real results from minute one.
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