On November 28, probably the most anticipated seasonal event of the year is celebrated by almost every department of practically any company on a global scale.
For years we have worked on this event alongside numerous and very diverse companies that trust us to support them on such an important date.
Over this time, we have accumulated valuable learnings while continuing to test innovative techniques and ideas that allow us to gain new insights and optimize existing ones.
Although we love, as we often say, to “think outside the box,” we have reached a common conclusion year after year: the foundation and certain techniques remain just as relevant as ever, and therefore, they should continue to be leveraged as long as they remain effective.
This is why we return to the concept of the “SERP monopoly,” which once again proves to be a strategy as alive as ever and highly effective for major events such as Black Friday 2025.
To carry out this strategy, one of the pillars is undoubtedly volume and repetition, although it is neither the only one nor strictly indispensable. The correct choice of media and content also plays a fundamental role.
When it comes to content, mapping out an editorial strategy based on scheduled publication dates is key.
Every year, during Black Friday, the volatility and evolution of search results can clearly be observed.
In the days leading up to the event, results show a higher percentage of information related to key dates (including Cyber Monday), participating companies, and the types of products and services going on promotion.
As the big day approaches, the evolution of results and search intent becomes infinitely more transactional.
Before, during, and after the event, news modules, Google Discover, and other featured formats gain great relevance, becoming key elements to boost the visibility of our actions.
An example can be seen in previous years, where we managed to capture visibility not only in the news module but also in the organic results themselves.
Nowadays, any SEO strategy that aims to be truly competitive cannot limit itself to traditional search engines. Orientation toward LLMs (Large Language Models) is already a key differentiator: we are talking about appearing as a reference source in AI-generated answers, occupying prominent positions in emerging visibility modules, and securing mentions in contexts where exposure no longer depends solely on classic organic rankings.
Our approach focuses on designing 360º strategies that consider every possible exposure channel: from authoritative digital media and sector-specific press to optimization for generative AI environments and discovery modules like Google Discover or News. This way, your brand not only competes in the traditional SERP but multiplies its presence across every touchpoint where your audience seeks information.
The good news is that you still have time to prepare your off-page strategy for Black Friday. With the right approach, you can reach the event with a reinforced presence on all fronts: quality backlinks, strategic mentions in relevant media, and positioning designed for the new AI-driven search ecosystem.
If you need support to take this leap and maximize your visibility at such a decisive moment, we are here to help you design and execute a solid, measurable strategy aligned with your business goals.
