Serpstat is a comprehensive tool for SEO and digital marketing analytics used by professionals to improve visibility and optimize marketing strategies.
However, the market offers several alternatives that can better suit different needs and budgets. Here is a detailed list of the 10 best alternatives to Serpstat.
Summary of the best alternatives to Serpstat
| Tool | Price | Main features |
|---|---|---|
| SEMrush | From €139.95 per month | SEMrush is a complete tool for SEO and digital marketing, with features such as keyword research, competitive analysis and website auditing. |
| Ahrefs | From €119 per month | Ahrefs is known for its backlink and SEO analysis, providing accurate link and keyword data, ideal for competitive analysis and content opportunities. |
| Moz Pro | From $49 per month | Moz Pro offers tools to improve search engine visibility, with a focus on ease of use and educational resources such as guides and webinars. |
| SpyFu | From $39 per month | SpyFu focuses on competitive analysis, providing information on competitors’ marketing strategies, including keywords and ads. |
| Majestic | From €46,99 per month | Majestic is a tool specialized in backlink analysis, with unique metrics such as Trust Flow and Citation Flow to evaluate link quality. |
| KWFinder | From €29,90 per month | KWFinder is ideal for finding long tail keywords with lower competition, offering accurate data and a user-friendly interface for beginners and experts. |
| Ubersuggest | From €29 per month | Developed by Neil Patel, Ubersuggest offers keyword research, competitor analysis and SEO audits, with a focus on simplicity and accessibility. |
| Raven Tools | From €39 per month | Raven Tools offers a complete suite of tools for SEO, PPC, social media and marketing analytics, ideal for agencies and marketing teams. |
| Screaming Frog SEO Spider | Free version available. Paid version starting at €239 per year. | Screaming Frog is an SEO auditing tool that crawls websites to identify and correct technical SEO issues. |
| SE Ranking | From €47,20 per month | SE Ranking is an all-in-one SEO platform, known for its ease of use and affordable pricing, ideal for small and medium-sized businesses. |
| SimilarWeb | Starting at $125 per month | SimilarWeb is a web traffic and competitive analysis tool, providing detailed data on any website’s traffic and comparative analysis. |
SEMrush
SEMrush is one of the most comprehensive and widely used tools in the world of digital marketing and SEO. It provides a wide range of functionalities ranging from keyword research to competitive analysis and website auditing. SEMrush has a database that includes more than 20 billion keywords and 808 million domains, allowing users to perform detailed analysis and gain valuable insights for their marketing strategies.
Key features:
- Keyword research: SEMrush provides accurate data on search volume, keyword difficulty, cost-per-click (CPC) and competition. Users can discover new keywords and get suggestions based on their searches.
- Competitive analysis: This tool allows you to compare your website’s performance with that of your competitors, identify their SEO and PPC strategies, and discover new opportunities to outperform them.
- Site Audit: SEMrush performs comprehensive website audits to identify and fix technical SEO issues such as broken links, crawl errors, duplicate content and more.
- Position tracking: Monitors your keyword positions in search engines and provides detailed reports on changes in rankings.
Price: Starting at €139.95 per month.
Ahrefs
Ahrefs is a leading backlink analysis and SEO tool, known for its powerful database and data accuracy. It is a robust choice for SEO professionals looking to perform in-depth analysis of any website’s link profile, as well as gain detailed information on competition and keyword opportunities.
Key features:
- Site Explorer: Ahrefs allows you to analyze any website in terms of backlinks, organic traffic and keywords. It provides a complete overview of a site’s SEO performance.
- Keyword Explorer: This tool provides accurate data on search volume, keyword difficulty and content opportunities. It also suggests related keywords that may be useful for content strategy.
- Backlink analysis: Ahrefs details competitors’ link profiles, identifies broken links and link building opportunities. It also shows anchor texts and referring pages of backlinks.
- Content explorer: Helps discover popular content in any niche, based on social and link performance metrics. Users can find content ideas that resonate with their audience.
Price: Starting at €119 per month
Moz Pro
Moz Pro is a comprehensive SEO platform that stands out for its focus on ease of use and user education. It offers a number of tools designed to help users improve their search engine visibility and optimize their SEO strategies. Moz Pro is especially known for its active community and educational resources, including guides, forums and webinars.
Key features:
- Keyword explorer: Moz Pro’s keyword research tool provides detailed data on search volume, keyword difficulty and ranking opportunities. It also offers related keyword suggestions.
- Link explorer: Allows you to analyze the link profiles of any website and discover link opportunities. Users can view referring domains, anchor texts and link metrics.
- Site crawl: Performs technical site audits to identify SEO issues and improve overall site health. Detects errors such as broken links, duplicate content and accessibility issues.
- Rank tracking: Monitors keyword rankings in search engines and provides detailed performance reports. Users can track the progress of their keywords over time.
Price: Starting at $49 per month
SpyFu
SpyFu is a tool focused on competitive analysis, providing detailed information about competitors’ marketing strategies. It allows users to see what keywords and ads their competitors are using, as well as their SEO and PPC strategies. SpyFu is ideal for companies looking to improve their marketing strategies based on competitor analysis..
Key features:
- Competitor analysis: SpyFu allows you to see the keywords your competitors are bidding on in Google Ads and their SEO strategies. It also shows ad history and competitors’ organic keywords.
- Keyword Research: Provides data on search volume, CPC and keyword difficulty. Users can discover new keywords and opportunities for their marketing campaigns.
- Rank tracking: Monitors keyword positions over time and provides detailed reports on changes in rankings.
- Lead Generator: Helps you find potential customers who are investing in PPC by providing contact details and details about your advertising campaigns.
Price: Starting at $39 per month
Majestic
Majestic is a specialized backlink analysis tool known for its extensive database and unique metrics. It is ideal for SEO professionals who need to perform in-depth analysis of any website’s link profile. Majestic’s unique metrics, such as Trust Flow and Citation Flow, are particularly useful for assessing link quality and quantity.
Key features:
- Site explorer: Majestic allows you to analyze the link profile of any website, providing data on inbound and outbound links. Users can view referring domains, anchor texts and landing pages.
- Trust flow and Citation flow: These unique Majestic metrics measure the quality and quantity of links, helping users assess the authority of a website.
- Link context: Provides details about the placement and context of links on web pages, allowing users to better understand link relevance.
- Campaigns: Allows you to manage and monitor multiple SEO projects and campaigns, providing detailed and customizable reports.
Price: Starting at €46.99 per month.
KWFinder
KWFinder is a long tail keyword research tool known for its ease of use and accurate data. It is ideal for content marketers looking to discover keywords with lower competition and higher conversion potential. KWFinder offers a user-friendly and accessible interface, making it an excellent choice for beginners and experts alike.
Key features:
- Keyword Research: KWFinder provides detailed data on search volume, keyword difficulty and trends. Users can discover long tail keywords that have lower competition.
- SERP analysis: Displays search results for any keyword and analyzes competition, providing data on which websites are ranked on the first page.
- Local SEO: Allows keyword research specific to geographic locations, which is useful for local businesses.
- Rank tracking: Monitors keyword positions in search engines and provides detailed reports on performance over time.
Price: Starting at €29.90 per month.
Ubersuggest
Developed by Neil Patel, Ubersuggest is an affordable tool that offers keyword research, competitor analysis and SEO audits. Ubersuggest is known for its focus on simplicity and accessibility, making it an attractive option for small businesses and SEO beginners.
Key features:
- Keyword research: Ubersuggest provides data on search volume, difficulty and keyword suggestions. It also offers content ideas and related keywords.
- Site audit: Performs technical site audits to identify SEO issues such as broken links, crawl errors and duplicate content.
- Backlink analysis: Allows you to analyze the link profile of any website, showing referring domains, anchor texts and link metrics.
- Competitor analysis: Displays competitors’ keywords and SEO strategies, providing valuable information to improve your own tactics.
Price: Starting at €29 per month.
Raven Tools
Raven Tools offers a full suite of tools for SEO, PPC, social media and marketing analytics, ideal for agencies and marketing teams. It is known for its ability to integrate multiple data sources and provide detailed, customizable reports.
Key features:
- SEO tools: Raven Tools offers site audits, backlink analysis, keyword research and rankings tracking. Users can identify and correct technical SEO issues and optimize their keyword strategies.
- PPC tools: Provides tools for managing and analyzing Google Ads and Bing Ads campaigns, allowing users to optimize their ad spend and improve the performance of their campaigns.
- Social Media tools: Provides monitoring and management of social media accounts, allowing users to plan, schedule and analyze their posts on platforms such as Facebook, Twitter and LinkedIn.
- Marketing reports: Enables the creation of customized reports that integrate data from multiple sources, including Google Analytics, Google Search Console and Raven Tools’ own tools.
Price: Starting at €39 per month.
Screaming Frog SEO Spider
Screaming Frog is an SEO auditing tool that allows you to crawl websites and analyze technical aspects of SEO. It is widely used by SEO professionals and web developers to identify and correct technical issues that may affect a site’s search engine performance.
Main features:
- Site crawling: Screaming Frog crawls websites to identify technical SEO issues, such as broken links, redirects, missing metadata and more. Users can get a complete picture of site structure and potential problems.
- On-Page Analysis: Provides data on page titles, meta descriptions, headings and duplicate content. Users can identify and correct on-page optimization issues.
- Integration with Google Analytics: Allows integration of Google Analytics data for more complete and detailed analysis of site performance.
- Custom Extraction: Facilitates the extraction of specific data from web pages, which is useful for customized, in-depth analysis.
Price: Free version available. Paid version starting at €239 per year.
SE Ranking
SE Ranking is an all-in-one SEO platform that offers a wide range of tools for keyword research, competitor analysis, ranking tracking and website auditing. SE Ranking is known for its ease of use and affordable pricing plans, making it an attractive option for small and medium-sized businesses.
Key features:
- Keyword research: SE Ranking provides detailed data on search volume, keyword difficulty and trends. Users can discover new keywords and content opportunities.
- Competitor analysis: Allows to analyze competitors’ SEO and PPC strategies, providing information about their keywords and ads.
- Rank tracking: Monitors keyword positions in search engines and provides detailed reports on changes in rankings.
- Site audit: Performs technical site audits to identify SEO issues such as broken links, crawl errors and duplicate content.
Price: Starting at €47.20 per month.
SimilarWeb
SimilarWeb is a web traffic and competitive analysis tool that provides detailed traffic data for any website. It is ideal for companies looking to better understand their competitors and optimize their marketing strategies based on traffic data.
Key features:
- Traffic overview: SimilarWeb provides detailed data on any website’s traffic, including the number of visits, traffic sources and bounce rate. Users can get a complete view of a site’s performance.
- Audience insights: Provides information about a website’s audience, including demographic and behavioral data. Users can better understand their audience and adapt their marketing strategies accordingly.
- Competitor analysis: Allows you to compare your site’s performance with that of your competitors, identifying their traffic and marketing strategies.
- Keyword analysis: Provides data on the keywords that are driving traffic to websites, which is useful for optimizing SEO and PPC strategies.
Price: Starting at $125 per month.
Each of these tools offers a unique set of features and benefits that can complement or even surpass Serpstat, depending on the specific needs of your SEO and digital marketing project. When evaluating these alternatives, it’s important to consider things like budget, ease of use, specific functionality and customer support to find the best option for your goals.
With so many options available, you are sure to find the tool that best suits your needs and helps you achieve your digital marketing goals.
