For years, Black Friday has been synonymous with massive discounts packed into a single day. However, that logic is now part of the past. Today, the most competitive brands have turned Black Friday into an ongoing process — an early discount strategy that begins long before November and stretches practically throughout the entire year.
At Growwer, we’ve been observing this closely: companies aren’t just aiming to sell more — they also want to gain visibility, authority, and online reputation before the major campaign rush begins. In this context, being ahead of the curve has become the smartest move.
Black Friday no longer lasts a day: the rise of early discounts
The concept of “Black Friday” is no longer limited to one Friday in November. We now see it in October, September, and even summer. Major brands in tech, fashion, and retail have realized that waiting until the last moment means losing attention and opportunities.
Consumers, on the other hand, no longer get surprised by the offers of November 29 — they expect them in advance. In fact, 68% of Spanish users say they start looking for deals weeks before the official date, according to various consumer research reports.
Media saturation is another major factor. When everyone is shouting about discounts at the same time, standing out becomes nearly impossible. That’s why companies that get ahead intelligently are the ones capturing organic traffic, improving SEO rankings, and staying on consumers’ radars long before their competitors.
Why companies are launching their Black Friday campaigns earlier
Anticipation is not just a commercial tactic — it’s also a digital visibility strategy. By launching their campaigns ahead of the official date, brands:
- gain media exposure without fighting for space;
- build natural backlinks and mentions from relevant outlets;
- and strengthen their online reputation through consistent presence.
From our experience at Growwer, this tactic has a direct impact on SEO: the earlier a campaign launches, the more time Google (and now AI systems) have to index, rank, and consolidate authority. Meanwhile, digital publishers use the growing public interest to create content about early offers — generating an informative ecosystem where proactive brands stand out.
Sectors making the most of early Black Friday strategies
Early Black Friday campaigns are no longer an exception; they’ve become common practice across multiple industries:
- Technology: brands like PcComponentes or MediaMarkt have learned that launching deals weeks in advance helps them dominate search results and capture traffic during the first spikes of interest.
- Fashion: companies such as Zalando or H&M combine early promotions with personalized email marketing, extending the shopping season.
- Travel: online agencies leverage “flight Black Friday” concepts to gain SEO traction months in advance with media articles and optimized content.
- Online retail: niche stores and marketplaces launch “pre-Black Friday” offers to build loyalty and prevent customers from waiting for e-commerce giants.
Each industry adapts its own strategy, but they all share the same rule: to anticipate is to win.
Brands leading the way — and how anticipation boosts online reputation
One of the clearest examples is PcComponentes, which in 2024 started its Black Friday campaign in mid-October with themed weeks for different product categories. This approach not only boosted sales but also secured constant media presence, with mentions in 20minutos, El Español, and Xataka highlighting their strategy.
MediaMarkt has been applying a similar model for years. Its “Black November” allows the brand to dominate commercial conversation and occupy media space before Amazon or AliExpress launch their large-scale campaigns.
These actions have a direct impact on online reputation: brands appear in trusted outlets, strengthen their SEO performance, and maintain a steady flow of positive mentions.
And this is exactly where Growwer adds real value: brands can acquire placements in those same high-authority media outlets at the best price, professionally managed and with a results-driven strategy. Publishing on outlets such as 20minutos, El Español, or Business Insider before November provides a clear competitive advantage — both in visibility and digital authority.
How to plan an effective early discount strategy
Anticipating Black Friday doesn’t just mean launching deals earlier. It requires planning, consistency, and a solid SEO approach. Based on our experience, these are the key steps:
- Choose the right timing. Identify when demand starts to rise and schedule your content releases before that point.
- Build an informative narrative. It’s not just about selling; it’s about sparking conversation and creating newsworthy stories around your offers.
- Publish in strategic media outlets. Secure visibility in high-authority and credible media to boost both ranking and trust.
- Optimize landing pages and links. Prepare discount pages early so Google can index them and improve their organic performance.
- Measure and adjust. Analyze traffic, mentions, and media coverage to fine-tune your strategy year after year.
Through Growwer, many brands have already optimized this process — planning their digital media publications in advance, with full control over budget, industry focus, and messaging.
Long-term benefits of anticipating Black Friday
Beyond immediate sales, a well-executed early discount strategy delivers sustainable benefits:
- Better SEO performance thanks to early backlinks and mentions.
- Stronger brand reputation, associated with proactivity and transparency.
- Higher customer loyalty, by maintaining year-round engagement.
- Smarter ad spend, avoiding November’s saturation and distributing investment more effectively.
Brands that plan ahead don’t just sell more — they build a more stable, profitable digital presence.
Black Friday is no longer a single date — it’s a continuous state of opportunity. The brands that anticipate are the ones achieving tangible results in sales, reputation, and visibility.
At Growwer, we see it every day: companies that plan their publications early, invest in organic visibility, and communicate ahead of others are the ones that keep consumers’ attention all year long.
If your brand wants to join this trend, it’s easy: at Growwer, we help you publish in top-tier media at the best price, with customized strategies that strengthen your authority and prepare you to ride every wave of interest — from now until the next Black Friday.
