We’re seeing it more and more clearly: trying to reach everyone at once usually doesn’t work.
We’ve seen it time and again with the projects we support: the best-performing brands aren’t the ones aiming the highest—they’re the ones aiming the smartest. That’s why we want to talk to you about something that truly makes a difference: designing a geolocated link building strategy.
It’s not just about getting links. It’s about knowing where it makes sense to get them. It’s about thinking of the local environment, the user searching from a specific city, and how we can show up right there, when they need us.
Why focusing on local can make all the difference
When we approach link building with a local mindset, we’re playing on home turf. We reduce competition and increase the chances of being visible exactly where it matters. In practice, that means faster, more targeted results.
From our experience at Growwer, relying on local media works for three main reasons:
- The content better reflects how people in that area speak and search.
- The link fits naturally into the local context.
- Users feel like they’re seeing a nearby recommendation—not just another ad.
That’s what helps you show up in searches like “best dentist in Burgos” or “interior design studio in Valencia”—without having to compete with national giants.
Not all local media are created equal
We’ve spent years selecting media outlets for all kinds of campaigns. We know it’s not enough for a site to just include a city name in its domain. What really matters is real traffic, solid authority, and strong organic presence in that area.
That’s why, when we work on local link building strategies, we apply filters that allow us to select only those media outlets that can truly deliver value. This isn’t something you can improvise. Fortunately, our platform is built to make this easy: you can filter by location, topic, language, and other criteria that genuinely make a difference.
Artificial intelligence is changing the game
In recent months, SEO is no longer just about Google. With the rise of AI Overviews, search results are now being answered by AI-generated summaries. And that changes everything.
The same is happening with tools like ChatGPT and other language model-based assistants. When someone asks a question like:
“What’s the best aesthetic clinic in Seville?”
They’re no longer met with a simple list of links. Now, more often than not, the AI gives a direct answer. And that answer is usually based on sources it considers trustworthy, well-written, and locally relevant.
Our new feature: identifying media feeding into AI
This is where one of our latest Growwer updates comes into play: a new filter that lets you find media outlets already being used as sources in AI Overviews and ChatGPT-generated answers.
Why is that important?
Because these media sources are the ones AI relies on to generate responses. And if we can get your brand featured in them, you’re not just boosting your traditional SEO—you’re also stepping into the spotlight in these new forms of search.
It’s no longer just about ranking on Google.
It’s about appearing in answers people see without even clicking. And that changes the rules.
How to launch this strategy with Growwer
If you’re interested in activating a strategy like this, it’s easy to do on our platform. Here’s how we’d approach it:
- Create a project specifying your requirements and target keywords.
- Use filters for location, topic, and media type to narrow down your options.
- Activate the filter for media present in AI Overviews and ChatGPT.
- Select the outlets that best fit your needs and start publishing.
And if you need help interpreting data, prioritizing areas, or fine-tuning your strategy—we’re here. We love working as a team and helping you make informed decisions.
Managed Service from Growwer
If you don’t have time to search for the best media outlets and manage the publication of your content, we make it easy for you with our managed service. Our team takes care of the entire process: from selecting the most relevant media in Google News and with the highest visibility in your sector, to negotiation, writing, and publishing the content.
This way, you can ensure that your brand appears in the most strategic spaces without investing your time in management tasks.
Advantages of the Managed Service
🔹 Dedicated Manager
Your campaign is our priority. We design personalized strategies to maximize your results.
🔹 Total Transparency
Review every media outlet and content proposal before publishing. You can request changes until you’re 100% satisfied.
🔹 No Commitment. No Hidden Fees
We manage campaigns starting at €500, with no commissions or additional charges. Stay only if we deliver results.
🔹 Access to Premium Services
🔹 Aligned with Your Timeline
Some evergreen tips
After managing thousands of campaigns, there are a few lessons we keep coming back to—because they work:
- Don’t always chase volume. One high-quality local link is worth more than dozens of irrelevant ones.
- Look at real traffic, not just domain authority.
- Deliver value in the content: real stories, local cases, helpful information.
- Regularly review your SEO performance and adjust strategy as needed.
Working on local SEO isn’t optional for those who want to stand out. It’s a smart move. And if you also choose media outlets that are already showing up in AI-driven answers, you’re staying ahead of the curve.
At Growwer, we’re convinced this is the way forward. Because combining the precision of local SEO with the reach of AI isn’t the future. It’s the present. And it’s within reach.
