In the midst of the ongoing debate and division within the SEO community about whether to adopt the new terminology GEO, AEO, or simply continue calling it SEO, and whether we should apply new techniques or maintain the proven best practices, we focus on helping our clients with their off-page strategies, aiming to achieve maximum visibility and business growth.
In this context, generative answers have become one of the new visibility channels.
On this occasion, we will not be discussing on-page optimization, which helps a site be referenced as a recommended source or entity. Instead, we will focus on how external actions influence the generation of these answers.
External actions, mainly link building and PR strategies, are not slowing down; in fact, they are becoming increasingly important.
For years, the goal of these actions has not been limited to acquiring links in order to technically manipulate, in Google’s eyes, the relevance of a domain.
We have adapted our strategies to each specific need, but always with a focus on business. Natural link profiles, brand visibility, transactional intent, relevant entities that dominate our main topic, and strategic content pieces are some of the factors we have long considered to maximize impact at every level.
Now we add a new focus: the impact on generative results.
One of the main challenges of generative answers in LLMs is traceability. It is possible to measure part of this traffic (mainly when it comes from suggested links that include UTMs), but it is not truly representative. Even so, it is common to observe significant increases in branded searches from organic, which makes perfect sense.
What was once only a perception is now starting to be supported by data: more and more studies show that traffic referred from LLMs is much more transactional and highly qualified than traditional organic traffic, as illustrated by the study shared by Seer Interactive.
That is why, among other reasons, both large and small players in the industry with vision have long been focusing their efforts on positioning themselves within these new sources of traffic.
We have helped clients from different sectors and markets strengthen this strategy and, without a doubt, we have gained valuable insights along the way.
With solid criteria and data, we can confidently say that today it is indeed possible to influence these results through off-page strategies.
A few months ago, we launched an innovative feature (still not copied), strongly focused on AIOverview results.
This tool gives us immediate access to the different sources cited for specific search intents, all available within Growwer.
In relation to this functionality, we recommend the recent publication by Dani Llamazares.
In short, there are several factors that influence generative answers, and without a doubt, relevant external sources are today one of the most important.
If you would like us to help with your strategy by analyzing your specific project and evaluating the possibilities, you can contact us with no obligation. We will review your needs and propose the best way to enhance your visibility.
