Link building remains one of the most effective strategies to improve a website’s authority and visibility. However, when expanding internationally, unique challenges arise that require customized approaches for each market. In this article, we explore how we adapt our link building strategies across different countries, based on our experience at Growwer.
1. Understanding the Global Link Building Landscape
At Growwer, we have analyzed link building trends in 2024 and identified that the main markets where link purchases take place include Spain, Mexico, the United States, France, Argentina, the United Kingdom, Chile, Italy, Germany, Brazil, the Netherlands, and India. These data reflect a growing international demand and the need for tailored strategies for each region.
Geographic Distribution of Media and Blogs
Our study shows that the highest concentration of media and blogs is found in the United States, Spain, the United Kingdom, France, Germany, Italy, Brazil, and Mexico. This indicates that link building opportunities vary by country, making it essential to identify the markets with the highest number of relevant sites.
2. Key Factors for International Link Building
a) Language and Cultural Context
Each market has different content preferences. In Spain and Latin America, blogs have a strong presence, while in countries like the United Kingdom and Germany, traditional media outlets remain highly influential. We adapt content to meet local audience expectations and maximize effectiveness.
b) Types of Media and Blogs
| Region | Predominant Media Types |
|---|---|
| Spain & LATAM | Blogs and niche digital media |
| United States & UK | High-authority media and press |
| Germany & France | Media with high editorial standards |
c) Differences in Link Authority and Cost
Our study highlights that link prices vary depending on the site’s traffic. In more competitive markets like the United States and the United Kingdom, prices tend to be higher than in Spain or Mexico. Understanding these differences allows us to adjust budgets and strategies for our clients.
| Monthly Traffic of the Site | Average Link Price |
| Up to 20,000 visits | €81.33 |
| 20,001 – 75,000 visits | €220.65 |
| 75,001 – 200,000 visits | €302.21 |
| More than 200,000 visits | €455.01 |
d) Anchor Text and Linking Strategy
Our data show a trend towards diversifying anchor texts to avoid penalties. In Anglo-Saxon markets, a more natural use is preferred, whereas in Hispanic markets, exact-match keywords are still widely used.
| Anchor Text Type | Trend in 2024 |
| Exact Keyword | 26.50% (decrease) |
| Generic | 29.80% (increase) |
| Brand | 14.40% |
| URL | 5.10% |
| Entity | 13.70% (increase) |
3. Strategies for Effective Link Building in Different Countries
a) Market Research and Media Selection
Before launching an international link building strategy, we analyze the predominant types of media and blogs in each country. Tools like Ahrefs, SEMrush, and our database help us streamline this process.
b) Use of Local Media and Contextualized Links
Obtaining links from just any site is not enough; it is crucial that the media have thematic and geographic relevance. A link in a Spanish media outlet may not have the same impact on a strategy targeting France or Germany.
c) Content Adaptation and Media Relations
Digital PR is a key element in our international link building strategy. In markets like Germany and France, media outlets value well-structured articles with verified data. In Latin America, digital media tend to be more accessible for collaborations.
d) Monitoring and Strategy Adjustments
Each market responds differently to link building strategies. We measure the impact of each action, review metrics such as organic traffic and domain authority, and adjust strategies based on results.
International link building requires a strategic and customized approach for each market. At Growwer, we understand the differences in media quality, link prices, and user preferences, allowing us to optimize link-building strategies and strengthen the digital presence of our clients worldwide.
Check out the full study here
