The challenge: conquering the Spanish-speaking market from scratch
Let me set the stage. Imagine one of the global heavyweights in the gambling sector lands in your hands… but with one caveat: in Spanish, their presence is nonexistent. Zero. Not a single visit, not one ranked keyword, not even a lonely page peeking into Google’s index.
Every corner of the Spanish site was untouched territory back in September 2022.
The brand, highly recognized worldwide (though we must be discreet and not mention names or niches), had decided it was time to break into the Spanish-speaking markets.
If they’ve already conquered the USA, UK, and other countries, why not Spain, Mexico, Argentina, Colombia, Chile, or Peru?
Easy to say, hard to execute. Especially in such a competitive sector, where the top 10 is full of sharks and razor-sharp SEO specialists.
However, we had one big advantage: the brand’s authority was no joke. The moment Google picked up positive signals, the race could speed up.
And to top it off, the client’s on-page setup was enviable: interlinking, hreflang, polished content, technically flawless site… a dream scenario for any Offpage SEO.
Kickoff phase: industry X-ray and first maneuvers
There was no room for guessing or improvisation. First step: an ultra-deep analysis of the direct competitors already dominating the SERPs in all the target countries.
What patterns did the top-ranking sites follow?
What were their average metrics, growth speed, domain types, anchoring strategies, and strongest markets?
The data collection was obsessive. When the bar is that high, the details make the difference.
We created tables, graphs, infographics—even mind maps—to fully understand how link building worked in that ecosystem. We identified the most profitable media for competitors, the ideal link frequency and quality… and most importantly, we found gaps we could wedge ourselves into.
“Before taking the first step, observe them all. But always aim to be unlike any of them.”
With the audit in hand, we moved into action. The first step was to surgically replicate links we knew (from our platform data) would deliver an immediate “punch.” That initial boost was crucial.
But a simple copy-paste wasn’t enough. The difference, more often than not, comes from daring to cross the line and add your own twist.
Next level: differentiation and high-value publications
Here’s where it gets interesting: knowing the sector is far more aggressive in link building than other verticals, we had to steer clear of the all-too-common “tons of poorly executed links” approach. We went the opposite route—combining the strength of a solid brand with genuinely useful content capable of attracting high-quality organic traffic and standing the test of time.
Each external publication:
- Delivered REAL information aligned with search intent.
- Boosted brand awareness for both users and Google.
- Targeted niches where traffic was likely to convert into customers.
No link farms, no shady tactics, no short-lived tricks. The goal was to build a solid network—one that added real value to the end user.
Results?
By December 2022, just three months in, we had around 2,600 organic visits and were quickly climbing the rankings for our target keywords. Ideal scenario.
Here’s a summary table of the main milestones and their impact:
| Phase | Key Milestone | Organic Visits | Rankings | Main Focus |
|---|---|---|---|---|
| Sept 2022 | Starting point | 0 | 0 | Audit and niche analysis |
| Dec 2022 | First growth spike | 2,600 | Steady ascent | Strategic link replication |
| Jul 2024 | Consolidation | 39,000 | Top 1–4 for strong keywords | Differentiated publications |
| Aug 2025 | Maturity and leadership | +39,000 stable | Top 1 for main keyword in several countries | Consistency, LLM-oriented strategy |
This trajectory deserves a graph, but just picture it in your mind: from 0 to 39,000 in under two years. That’s roughly 1,400% organic growth in just 22 months.
The importance of consistency and steady execution
It would’ve been easy to sit back after that first major leap. But our philosophy is clear: in Offpage SEO, if you stop, you get left behind.
So we kept pushing, month after month, publishing on top-tier sites and fine-tuning every link like it was the one that would win us gold.
By August 2025, we had over 300 publications across various external domains—always aligned with audience interests and reinforcing Spanish-language authority.
What matters isn’t just reaching the top, but staying there and improving brand recognition against industry giants.
It’s not just about impressive numbers, but what those numbers mean for ROI, credibility, and long-term positioning. In sectors where each ranking spot is worth tens of thousands of euros, this kind of growth can shape an entire marketing strategy.
The mantra: standing out from the competition and staying consistent is your best insurance policy against digital oblivion.
Latest evolution: media optimized for LLMs and visibility in conversational queries
If there’s one thing we’re known for, it’s never standing still. Traditional Offpage SEO still works, but the landscape has radically changed with the rise of Large Language Models—yes, those LLMs that now dominate conversational search.
That’s why the latest twist in our strategy was to focus on ensuring that the sites we publish on frequently show up as trusted sources in AI-generated summaries, like Google’s AI Overview or direct ChatGPT recommendations.
The goal? To make the brand shine not only for Google, but also as a go-to reference cited by AI in the most complex and informative queries.
To make this easier (and here comes the shameless plug—but well-deserved): Growwer launched a pioneering feature that lets you filter by media outlets recognized as sources in these systems. So, if you’re wondering where to publish to also get visibility in the “new” Google and LLMs… you’re one click away.
“Modern SEO is no longer just for search engines—it’s for any intelligence recommending content: human, AI, or whatever comes next.”
Ready to be our next success story?
If you want a partner to guide you from the initial analysis all the way to designing and executing a link building strategy that’s strategic, differentiated, and built for the long term, try our managed service.
It’s completely free (you just need a minimum monthly link investment of €500) and you’ll have a dedicated expert supporting you every step of the way.
Ready to take your project to the Top 1? Then your first step is right in front of you. See you inside.
