LB, PR and Media study 2025

Download the annual report on LB, PR & Media

In this study you will find an exhaustive analysis of more than 9000 publications made by various professionals from around the world in terms of sponsored content, link building and PR.

In the study we address questions such as: What types of links are most prevalent?
What types of links are most prevalent? What types of websites are most in demand? In which sectors is it most common to integrate link building into your digital marketing strategies? and more.

What you will find in this study

The study consists of the following sections:

1. Sample of the analysis

The selection of data used in this analysis comes from the complete set of activities and operations carried out by Growwer throughout the year 2024.

2. Report

We have structured the data and present it graphically, focusing on criteria relevant to our users, such as spending, types of content, results achieved in publications, priority sectors and any other data that contributes to a global perspective of the sector. Here is an example:

3. Conclusions

With the information provided in the previous section we draw our own conclusions, for example:

Services or products, categories and informational content, grow as a target in global link building strategies.

The global average annual investment per user also increases, as well as the number of actions carried out.

General media are among the most popular types of media.

The use of exact keyword in anchor text is decreasing.

4. Opinions of the experts

We have invited different experts to give their opinion on different current and future issues in the sector. For this purpose, we have invited a wide variety of profiles, with different specializations and operating in different markets.

5. Scams and poor practices

Once again this year, we have compiled the main bad practices and scams detected in the sector to warn the community and prevent them from falling into them. We explain the different fraudulent strategies identified and how they work.

6. Recommendations for 2025

We have compiled a series of recommendations and best practices for the year 2025 that we believe can add value to users’ WP and PR strategies.

Who participated in this study

Along with the data and analysis carried out by our team at Growwer, we have decided to count on the participation of some industry experts. These professionals offer their perspective on different topics of interest and current affairs related to the industry.