Getting press links is one of the most effective ways to improve your website’s online visibility and authority. However, many people believe that achieving this requires being a public relations expert or having strong media contacts. At Growwer, we know that’s not necessarily true. That’s why we’re sharing simple and accessible strategies to get links from digital media without being a PR specialist — and explaining how Growwer can help you speed up and simplify the process, saving you time and resources.
Why getting press links is key for SEO and online reputation
Links from digital media outlets provide significant value for SEO and brand reputation. These links are typically natural, high-authority, and generate qualified traffic to your website.
Unlike other backlinks, press links tend to have a longer-lasting and more trustworthy impact because media outlets usually keep their content live and visible for extended periods. Additionally, a link in a recognized publication boosts trust among both users and Google.
This type of link helps not only to improve search rankings but also to build a strong and professional image for your audience and potential clients.
Simple strategies to get press links without being an expert
Create relevant and newsworthy content that attracts media
Journalists and media outlets are always looking for interesting stories, fresh news, or content that adds value to their readers. That’s why it’s essential to create materials that are:
- timely and relevant to your industry or audience
- original, featuring exclusive data or insights
- connected to current trends or events
If you can create attention-grabbing content, you’ll be one step closer to capturing media interest.
How to identify the right digital media for your niche
Not all media outlets are the same, and not all will match your target audience. Look for digital media that:
- have a solid reputation and authority in your industry
- are open to collaborations or mentions
- cover topics related to your field or audience
In addition to major national outlets, don’t overlook local or niche publications, which are often more accessible and still very relevant.
How to reach out to journalists and media – best practices for beginners
Even if you’re not an expert, clear and respectful communication can go a long way. A few tips:
- personalize your emails and show that you’re familiar with their work
- be brief and to the point, highlighting the value you offer
- propose clear ideas, such as collaborations, interviews, or exclusive content
- follow up politely, without being too persistent
These best practices increase your chances of getting responses and building collaborations.
Using effective press releases and when to send them
A well-written press release can open doors. To make it work:
- be clear, with the most important information up front
- include relevant data and direct contact details
- send it at the right time, such as during launches or special events
Avoid overusing press releases or sending overly promotional content, as this can overwhelm media contacts.
How Growwer can help you easily get press links
Growwer is a platform designed to simplify and optimize link building strategies in digital media, including press coverage. Unlike doing it manually, Growwer offers several key advantages:
- significant time savings: instead of searching for media outlets and journalists one by one, Growwer connects you with a large and regularly updated database of over 36,000 media and contacts — eliminating hours of research and outreach
- cost reduction: hiring agencies or doing it manually is often more expensive and less scalable. With Growwer, you get direct access and full control
- access to high-quality, segmented media: Growwer filters media by authority, niche, language, and country to ensure the links you acquire add real SEO value
- simple scalability: you can increase your link volume effortlessly — perfect for long-term strategies
Clients who have used Growwer have significantly boosted their visibility and organic traffic, obtaining links in reputable media without needing to be PR experts or having extensive contact networks.
Additional tactics to strengthen your media presence
Beyond direct links, there are other actions that can amplify your visibility and media presence:
- collaborations and interviews: positioning yourself as an expert contributor to niche publications generates valuable mentions and links
- attending events or speaking engagements: these activities are often covered by media, leading to natural press appearances
- leveraging social media: sharing and amplifying your press mentions helps drive more traffic and attract attention from other media outlets
These tactics complement and strengthen your link-building strategy, boosting your online reputation.
Frequently asked questions about getting press links
How long does it take to see SEO impact?
Press links usually have a medium- to long-term effect — typically between 3 to 6 months, depending on the outlet and link authority.
What type of content works best to attract media?
Original stories, exclusive data, relevant news, and content that adds value to a publication’s audience.
Is it necessary to pay to be featured in the press?
Not always. Many appearances can be earned through good relationships and relevant content. However, some outlets do offer sponsored options to accelerate the process.
How do you measure the quality of a press link?
Consider the outlet’s authority, relevance to your industry, link visibility, and the potential traffic it can drive to your site.
Getting press links without being a PR expert is entirely possible by applying simple and well-targeted strategies. Creating valuable content, identifying the right media, and communicating respectfully are key steps to success. Tools like Growwer help simplify and optimize this process, saving time and resources while maximizing results.
At Growwer, we encourage you to start applying these tactics today to build links that drive consistent traffic and boost your website’s authority — without hassle or heavy investments.
