Summer doesn’t have to be a dead season for your marketing strategy. In fact, at Growwer we see it as a key opportunity to stand out while many others slow down. Even if you haven’t prepared a pre-summer campaign, you still have time to activate actions that generate real visibility during these months.
Marketing doesn’t stop, and neither do your competitors. That’s why in this article we share our experience helping brands that want to stay active, gain traffic, and even prepare the ground for the last quarter of the year.
Why do many companies slow down in summer?
It’s common for many companies to reduce their digital marketing activity during the summer months. The reasons are understandable: team vacations, tight budgets, or simply the perception that consumers are less active.
However, this pause creates a gap that other brands are taking advantage of. When others stop, your visibility has more room to stand out. Also, some sectors actually see demand increase precisely in summer.
This passive behavior can be costly in terms of positioning, authority, and traffic. The key is to adapt your strategy to the moment, not to turn it off completely.
Sectors that benefit most from marketing in summer
There are industries that experience their peak activity in summer. If you work in one of them, it’s essential to keep your visibility active during this period:
- Seasonal retail: products like fans, air conditioners, sunglasses, or swimwear have high demand.
- Tourism and hospitality: hotels, vacation rentals, restaurants, flights, and local activities enjoy their best season.
- Leisure and entertainment: from festivals to kids’ activities or weekend getaways.
- Seasonal ecommerce: from sunscreens to pet products or travel tech.
These sectors can generate content and links highly focused on seasonal searches, which translates into qualified traffic and immediate conversions.
Visibility strategies you can still activate this summer
Even if you haven’t launched a pre-summer campaign, there’s still time to execute quick visibility actions that work very well during this season:
- Evergreen content adapted to summer
Articles like “best silent fans” or “must-have beach products” perform year after year. Ideally, you position them in advance, but boosting them with quality links at this time can make a difference. - Location- or category-based listings and comparisons
Example: “best hotels on the Costa del Sol,” “5 restaurants with terraces in Madrid.” This type of content attracts local searches and is perfect for inserting contextual links from relevant media. - Sponsored collaborations or mentions in media
Many digital outlets are open to publishing sponsored content or mentions with a summer focus. At Growwer, we help you identify media with the best authority and active traffic during July and August. - Flash promotions or last-minute campaigns
Offers like “last spots,” “early booking discounts,” or “summer without VAT” create urgency and traffic. These actions can be amplified with support from media and strategic links. - Updating old content
Reviewing already ranked articles to add current references or adjust dates can improve performance with little effort. If you boost them with new links, the effect multiplies.
This is an example of how publications—even during this time of year—still get results, traffic, and sales.
Which are the best media outlets to appear in during a summer campaign?
If the goal is to leverage the summer season to gain visibility, not all media outlets have the same impact. The ones that really make a difference are those with:
- Prominent presence on Google News
- Frequent coverage of seasonal topics, tourism, consumption, and leisure
- Editorial capacity to adapt to what users search for most in summer
This type of media not only attracts more traffic during high-demand periods but also strengthens the authority and relevance of the published links. In summer campaigns, this translates into better rankings, increased local visibility, and more clicks from users with clear intent.
For retail, tourism, hospitality, or digital service brands with seasonal offerings, appearing in well-ranked media can make the difference between going unnoticed or capturing thousands of users right at the key moment.
How to delegate your marketing and keep generating results
One of the biggest challenges for many brands in summer is not having enough team members to run campaigns while part of the staff is on vacation. The solution is to delegate part of the work to managed services without losing quality or impact.
At Growwer, we work with agencies and brands that outsource their link building and visibility campaigns to us. Why?
- They don’t stop, not even in August.
- We select active media aligned with the client’s goals.
- We manage everything: from topic proposals to final publication.
- We monitor impact and adjust based on performance.
This way, your marketing engine keeps running while you focus on other tasks or simply enjoy a break.
Managed Service from Growwer
If you don’t have time to search for the best media outlets and manage the publication of your content, we make it easy for you with our managed service. Our team takes care of the entire process: from selecting the most relevant media in Google News and with the highest visibility in your sector, to negotiation, writing, and publishing the content.
This way, you can ensure that your brand appears in the most strategic spaces without investing your time in management tasks.
Advantages of the Managed Service
🔹 Dedicated Manager
Your campaign is our priority. We design personalized strategies to maximize your results.
🔹 Total Transparency
Review every media outlet and content proposal before publishing. You can request changes until you’re 100% satisfied.
🔹 No Commitment. No Hidden Fees
We manage campaigns starting at €500, with no commissions or additional charges. Stay only if we deliver results.
🔹 Access to Premium Services
🔹 Aligned with Your Timeline
Sign up for our managed service and start building links strategically. Let us handle the process while you focus on growing your business!
Real cases and examples of successful summer campaigns
We’ve already seen how, even in the middle of summer, certain content starts driving strong traffic. Some real examples:
- Comparisons of air conditioning products: such as typical lists like “best portable air conditioners for summer 2024.” These contents receive traffic spikes in June, July, and part of August.
- Hotel rankings by area: “best all-inclusive hotels on the Costa Blanca” or “charming rural destinations in Galicia.” These rankings generate authority, clicks, and local visibility.
- Family leisure-related content: activities for kids, quick getaways, couples’ plans, or summer food guides also perform very well if well positioned and linked.
In all these cases, reinforcing the content with links from relevant media is what turns it from useful to truly visible.
If you have a digital business or manage campaigns for clients, summer doesn’t have to be a setback. On the contrary, it can be a strategic opportunity. Here are some final tips:
- Activate content that worked in previous years.
- Launch tactical actions even if you’re late.
- Rely on external services if your team is stretched thin.
- Take advantage of many competitors slowing down to climb positions.
- Don’t underestimate the impact of seasonal link building.
And above all: don’t stand still. If you don’t know where to start or need support to get your summer strategy moving, at Growwer we can help you build real visibility with measurable impact.
