The annual tax season is not just a fiscal obligation that affects millions of people—it’s also a digital phenomenon marked by predictable spikes in search trends and information demand. This recurring pattern presents a strategic opportunity for digital projects across all sectors to attract qualified traffic and build long-lasting content assets.
In this analysis, we’ll break down how this plays out in Spain—using their “declaración de la renta” as an example—while also showing how you can apply these insights to any market with similar tax processes, helping you identify the perfect moment to act in your region.
A Repeatable Pattern: Visibility Built Through Foresight
While filing taxes is a personal responsibility, the strategic opportunity lies in understanding the dynamics of information demand and anticipating when interest will peak. Projects that spot this pattern and publish timely, useful, and well-targeted content can position themselves as reliable authorities—not only during the campaign, but year-round.
This annual evolution of interest is a perfect example of how recognizing seasonal search trends can help build sustainable organic visibility. It’s not about publishing at the last minute—it’s about planning ahead to reach users at every stage of the process.
And this approach is applicable in any market with recurring events—whether it’s tax campaigns, product launches, or other seasonal moments—making it crucial for digital businesses aiming to scale their organic reach.
Tax Season Starts Earlier Than You Think: Visibility in the Pre-Launch Phase
One of the most interesting aspects of tax campaigns is that online activity starts well before the official filing period begins. For example, in Spain, searches begin rising as early as February or March, with queries like:
- “When does the 2024 tax season start?”
- “How to prepare my tax return?”
This means the window for organic visibility actually opens weeks before Spain’s official start date on April 3rd. And every year, we see a predictable evolution:
- Pre-season: Users search for guides, calendars, and general how-tos.
- Peak season: Searches become more practical—e.g., “how to file taxes,” “required documents,” or “file taxes by phone.”
- Last days: Traffic spikes around last-minute errors, urgent questions, and filing deadlines.
In this phase, search engine results pages (SERPs) are highly dynamic, with new articles ranking quickly if they’re relevant and fresh. This creates an ideal moment to publish well-optimized content that stands out.
FAQ-Type Content That Attracts Thousands of Visits
The most common tax-related questions offer a clear opportunity to capture highly targeted traffic. Here are some of the top queries during the Spanish tax season that can easily be adapted to other countries:
- How do I file my tax return by phone?
- How do I make an appointment with the tax agency?
- What documents do I need to file taxes?
- What happens if I make a mistake?
- Will I get a refund or have to pay? How do I know?
Answering these questions with clear, up-to-date content allows media outlets and brands to position themselves as trustworthy sources. It’s a simple yet powerful strategy: provide real answers to what people are actually searching for.
At Growwer, we see this pattern across multiple campaigns. Articles that solve common questions generate traffic spikes and can become evergreen assets that rank year after year with minimal updates.
For example, the Spanish news outlet elDiario.es consistently sees impressive traffic spikes during tax season thanks to their timely and practical coverage.
SEO + News Angle: Why Timely Content Wins
One of the most important ranking factors during tax season is freshness. Google favors recently published content on trending topics. In the context of taxes, this gives a strong advantage to news-style articles—even if they come from corporate blogs or niche media.
At the time of writing (late May), searches like:
- “2024 tax return”
- “Tax deadline”
- “Common mistakes on tax returns”
… generate thousands of monthly queries. And while the volume drops after June (in Spain), the seasonal spike is strong enough to justify publishing or updating content around this topic.
The key isn’t just to be present—it’s to offer relevant, up-to-date content with useful context. Generic articles tend to lose ground to focused pieces that clearly understand the campaign moment.
Choosing the Right Media for Strategic Link Building
In this context, where and how you publish your content matters. Strategic backlinks from relevant media can have a huge impact—but not all sources are equal. For real results, choose outlets with:
- Strong visibility during key periods like tax season
- High indexation speed
- Enough authority to rank in competitive SERPs
During tax season, the most effective media are those that combine informative content with editorial flexibility around economic topics—such as digital newspapers, finance blogs, and tax-focused platforms.
At Growwer, we make this easier by offering advanced filters that let you select outlets based on topic, authority, speed, and editorial openness. This ensures every link-building campaign is not only SEO-friendly but also aligned with editorial strategy and seasonal timing.
What Are the Best Media Outlets to Appear On During Tax Season?
If your goal is to gain visibility during the fiscal moment, the media you choose makes a difference. The most impactful ones tend to have:
- Featured presence on Google News
- Frequent coverage of economic and tax-related topics
- Editorial adaptability to trending user queries
These outlets not only capture more traffic during peak demand but also pass on more authority and relevance to the links you place within them. In campaigns like tax season, that translates to better rankings, more clicks, and greater user trust.
If you run a tax-related service, digital platform, or financial tool, being featured in these media can be the difference between being invisible or becoming a go-to reference.
El Diario
A respected digital media outlet known for independent journalism and strong coverage of Spain’s tax campaign. Their updated guides and explanations consistently attract massive traffic.
La Razón
A national newspaper offering detailed guides and practical advice during tax season. Their updates on deductions, deadlines, and filing procedures make them a trusted source.
2024 or 2025? A Common Search Behavior to Optimize For
A curious but widespread behavior is confusion over the fiscal year. Even though people are filing 2024 income during 2025, many search “tax return 2025” by mistake.
This leads many media outlets to optimize for both keywords in the same article—a smart move that allows them to capture traffic from users who are unsure of how the system works.
Even the SERPs for “tax return 2024” vs. “tax return 2025” show different results, making this a great opportunity to play with keyword strategy.
The Case of Taxdown: Planning, Useful Content, and Organic Success
A standout example of strategic execution is Taxdown, a Spanish company fully aligned with tax season. Their online visibility strategy begins weeks before the official campaign with updated content, active media coverage, and consistent presence across digital channels.
They don’t just answer common questions—they also provide interactive tools like simulators and downloadable guides. Thanks to this planning and consistency, Taxdown ranks well in Google and is perceived as a helpful, reliable actor during a critical time of year.
Managed Service from Growwer
If you don’t have time to search for the best media outlets and manage the publication of your content, we make it easy for you with our managed service. Our team takes care of the entire process: from selecting the most relevant media in Google News and with the highest visibility in your sector, to negotiation, writing, and publishing the content.
This way, you can ensure that your brand appears in the most strategic spaces without investing your time in management tasks.
Advantages of the Managed Service
🔹 Dedicated Manager
Your campaign is our priority. We design personalized strategies to maximize your results.
🔹 Total Transparency
Review every media outlet and content proposal before publishing. You can request changes until you’re 100% satisfied.
🔹 No Commitment. No Hidden Fees
We manage campaigns starting at €500, with no commissions or additional charges. Stay only if we deliver results.
🔹 Access to Premium Services
🔹 Aligned with Your Timeline
Sign up for our managed service and start building links strategically. Let us handle the process while you focus on growing your business!.
As we approach the final stretch of the 2024 tax campaign, whether you’re an individual or a brand with an online presence, there’s still time to act.
For citizens, now’s the time to file calmly and carefully. For businesses and digital platforms, it’s the perfect moment to offer useful, timely, and relevant content—to rank in Google and connect with thousands of users actively searching for answers.
At Growwer, we’ve seen year after year that those who plan ahead and publish strategically get measurable, sustainable results. Just look at Taxdown—they’re proof that visibility begins with smart timing.
Our advice? Act now—not just to meet tax obligations, but to leverage the moment and provide real value when people need it most. That’s where effective visibility starts.
