Link building is a fundamental strategy to improve a website’s SEO. However, not all URLs on your page should be linked in the same way. Selecting the correct URLs to receive external links can make a big difference in your site’s performance in search engines. Here’s how to decide which of your pages should get those valuable links.
Prioritize the Most Relevant Pages for Your Business
The first step is identifying the pages most relevant to your business and aligned with your goals. Linking to key pages can increase conversions and drive relevant traffic to your site.
| Criteria | Recommended Pages | Example |
|---|---|---|
| Product or Service Pages | Key pages representing your core offerings. | “Retro Console X” page or “Retro Console Accessories” page |
| Evergreen Content | Articles offering constant and timeless value. | Comprehensive guide on retro consoles, history of video games |
Tip: Link to pages that generate revenue or have the potential to convert visitors into customers. This includes products, services, or relevant guides.
Link to Pages with High-Quality Content
Evergreen content, meaning content that remains useful and relevant over time, is ideal for receiving external links. These pages tend to generate continuous traffic and have the potential to improve their search engine rankings.
How to Identify Evergreen Content?
- Useful and timeless content: Guides, tutorials, or articles that remain relevant over the years.
- Well-researched content: In-depth articles that tackle broad topics and offer clear solutions.
- Pages generating consistent traffic: Articles or guides that have proven to be popular over time.
Example: A detailed article on “How to Choose Your Ideal Retro Console” is more valuable than a breaking news piece or content that quickly loses relevance.
Link to Pages with Ranking Potential
If a page is already well-positioned or has the potential to improve its ranking in search results, an external link can give it the push it needs to reach a better position. If your page is on the second or third page of Google, a well-placed link could help improve its visibility.
Strategy: Review the pages on your site that are already generating organic traffic and are ranked in mid-range positions (pages 2-3 of Google’s results). These pages have high potential to improve with an external link.
Link to Pages That Promote Specific Actions
Some pages on your site are designed to generate a specific action, such as subscriptions, sign-ups, downloads, or sales. These pages are highly valuable to your business, and external links to them can increase conversions.
- Subscription page: Like a “Subscribe to our newsletter” page.
- Contact or request page: Like “Contact us for more information” or a “Consultation request” page.
Even though these pages may not always be the most visited, links to them can increase the desired user actions.
Avoid Linking to Outdated or Duplicate Content
Before requesting external links, ensure that the pages you’re considering for links are up-to-date and offer unique content. Linking to pages with outdated or duplicate content can harm your SEO.
Tip: Conduct a content audit on your website to ensure that you’re linking only to relevant and updated pages. Avoid links to pages with duplicate content, as this can result in penalties from Google.
Link to Pages That Have Potential to Generate More Internal Links
Another important factor is that pages that are already well-linked internally are more likely to gain more external links. This is because search engines value how easily they can crawl and index URLs.
Strategy: Identify pages that already have internal links and consider obtaining external links to them to maximize their authority.
Example: If you have a blog page linking to several other sections of the site, those internal links add extra value that can be enhanced with external links.
In summary, choosing the right URLs for link building is not a task to be taken lightly. You should prioritize the most relevant pages for your business, those with high-quality content, and those with a clear potential to improve in rankings. It’s also important to remember that pages promoting specific actions, like subscriptions or contacts, are valuable for business growth. You can find more than 30,000 media outlets on Growwer to acquire quality links.
Always review your content before requesting external links, and make sure you’re linking to pages that truly add value to your site and can generate greater visibility and authority in search engines.
