4th Annual Study · 2026

Annual Link Building, PR & Media Study 2026

The report that sets the pace for the industry. Clear signals and actionable insights to plan your 2026 strategy without flying blind.

What’s really changing in editorial link and mention buying.
How the press vs. blog mix is evolving and what it means for authority and ROI.
Which anchor and destination patterns are driving more business in 2026.
PR in the age of LLMs: signals to get cited, recommended, and remembered.
Mistakes, bad practices, and red flags that can ruin entire campaigns.

Download the study (PDF)

We’ll send it to your inbox. No noise. No empty promises.

Ideal if you manage LB/PR campaigns and want to execute 2026 with more certainty and less trial and error.

Insights•PR & LLM Visibility•Actionable Signals•Execution Checklist

What no longer works (and why)

Signals to spot “by-the-book” strategies that are losing traction and where the market is actually heading.

Fast media selection

How to filter inventory using editorial criteria, context, and return probability. No “lists” a system.

PR for LLMs (no fluff)

Signals that help you get cited and remembered by generative systems connected to classic SEO.

Listen to our study in podcast format

A quick overview to get you up to speed and if you want the deep insights, it’s all in the PDF.

What you’ll find inside (no spoilers)

✦Sample size and market context.
✦Buying patterns: recurring formats and signals.
✦Destination + anchor: how optimization looks when the goal is revenue.
✦PR for LLMs: what truly builds authority—and what just looks like it.
✦Expert opinions: practical recommendations to execute in 2026.
✦Scams and bad practices: signals to spot them before you pay.
✦Final checklist to plan campaigns with clear criteria.

Who contributed to this study

Industry voices with direct, tactical, and actionable perspectives.

Crystal Carter

Head of SEO Communications, Wix

Anastasia Kotsiubynska

Head of SEO, SERanking

Erik Sarissky

International Marketing & Product Localization · Ahrefs

José Llamazares

SEO & CRO at Meliá Hotels International

Ana Vicente

SEO Project Manager, Havas Market

Dean Romero

Co-Founder Dinorank

Cesar Aparicio

Founder Cráneo Previlegiado

Luis M. Villanueva

Co-Founder & CEO Webpositer Agency, Academy & SeoBoxClub

Lorena Romero

SEO Manager Europe, Puma

Julio Domínguez

SEO Manager Ecommerce & Tech

Leroy Merlin España

Álvaro Mazariegos

Director of audience at El Español

Carlos Sanchez Donate

Technical SEO & Co-Founder, Asdrubal

Carlos Ortega

Technical SEO Consultant

Juan González Villa

Head of SEO and founder, USEO

Clara Soteras

SEO Consultant for Media Publishers

Jordi Ordóñez

Ecommerce Consultant

Álvaro Peña

CEO, Head of SEO & IA at iSocialweb and Growwer

Ready to plan 2026 with an edge?

Download it and use it as a decision guide: what to prioritize, what to avoid, and where the opportunity lies.