Growwer's blog
Latest trends and news on digital visibility, reputation and link building.
+1400% organic growth in the international iGaming industry
The challenge: conquering the Spanish-speaking market from scratch Let me set the stage. Imagine one of the global heavyweights in the gambling sector lands in your hands... but with one caveat: in Spanish, their presence is nonexistent. Zero. Not a single visit, not one ranked keyword, not even a lonely page peeking into Google’s index. Every corner of the Spanish site was untouched territory back in September 2022. The brand,...
Why focus on a geolocation-based link building strategy?
We’re seeing it more and more clearly: trying to reach everyone at once usually doesn’t work.We’ve seen it time and again with the projects we support: the best-performing brands aren’t the ones aiming the highest—they’re the ones aiming the smartest. That’s why we want to talk to you about something that truly makes a difference: designing a geolocated link building strategy. It’s not just about getting links. It’s about knowing...
How to get links from digital media without being a PR expert
Getting press links is one of the most effective ways to improve your website's online visibility and authority. However, many people believe that achieving this requires being a public relations expert or having strong media contacts. At Growwer, we know that’s not necessarily true. That’s why we’re sharing simple and accessible strategies to get links from digital media without being a PR specialist — and explaining how Growwer can help...
How to use contextual links to improve your SEO strategy
When we talk about effective link building strategies, contextual links always play a leading role.We don’t say this just as theory: we have verified it in dozens of real campaigns at Growwer. They are the ones that work best when the goal is to improve authority, organic ranking, and qualified traffic. But not just any link or any placement will do: they have to be well integrated, in relevant contexts,...
How to recover unranked content through link building
At Growwer, we know how frustrating it can be to have content that doesn’t rank. Despite all the effort put into creating articles or pages, sometimes the traffic doesn’t come, and visits stagnate. The good news is that link building can be a key tool to revive that content and boost its visibility in search engines. In this article, we’ll explain how to detect why your content isn’t ranking, what...
Visibility and direct business strategy in the travel sector
Unlike other branches of SEO where results take time, link building can also be executed with a more agile and business-oriented approach. There are specific actions (especially through media partnerships) that can activate immediate visibility triggers. This article shows you how we implement strategies designed to generate impact from day one, prioritizing not just authority, but also traction and conversion. Leveraging featured search modules (and generative AI) A key part...
How to leverage the summer season to gain visibility without slowing down your business
Summer doesn’t have to be a dead season for your marketing strategy. In fact, at Growwer we see it as a key opportunity to stand out while many others slow down. Even if you haven’t prepared a pre-summer campaign, you still have time to activate actions that generate real visibility during these months. Marketing doesn’t stop, and neither do your competitors. That’s why in this article we share our experience...
Link Building for Restaurants: Get More Bookings
In such a competitive industry as hospitality, standing out online isn't just about having a beautiful website or a decent social media profile. If you truly want to attract diners and increase your bookings, you need to be visible at the exact moment users are searching for a place to eat. That’s where link building becomes a powerful tool. In this article, we’ll share our experience at Growwer with the...
How to get high-authority links in regulated industries
Getting high-authority backlinks is one of the biggest challenges for SEO professionals working in highly regulated industries such as healthcare, finance, legal, or pharmaceuticals. But it’s not impossible. At Growwer, we’ve worked with projects in these verticals and we know that, with the right strategy, it’s possible to build quality backlinks that strengthen both a site’s visibility and credibility. In this article, we explain how to approach link building in...