Growwer's blog
Latest trends and news on digital visibility, reputation and link building.
How to apply digital pr when specialized press is lacking
At Growwer we have seen that digital pr has become one of the most valuable tools to gain visibility and build online authority. However, many businesses operating in niche sectors or less media-friendly industries face an additional challenge: there is not enough specialized press to cover their initiatives. Does this mean that digital pr does not work for them? Quite the opposite. With the right strategy, even in markets with...
Newsjacking Strategies to Boost Your Online Visibility
News moves fast. What’s trending today and making headlines everywhere can be forgotten by tomorrow. In the midst of this fast-paced rhythm, brands that know how to react on time and leverage the conversation of the moment have the opportunity to gain visibility without the need for massive campaigns. That tactic is called newsjacking: using current events to tell your own story and connect your brand with what everyone is...
How to respond with link building to Google updates
At Growwer, we’ve spent years watching SEO evolve at the pace of Google. Every algorithm update impacts the visibility of projects, and link building is no exception. What worked a couple of years ago may now be obsolete—or even risky—after an update. Our experience has taught us that the key lies in constantly adapting link strategies to maintain a solid, natural, and resilient profile. In this article, we share how...
+1400% organic growth in the international iGaming industry
The challenge: conquering the Spanish-speaking market from scratch Let me set the stage. Imagine one of the global heavyweights in the gambling sector lands in your hands... but with one caveat: in Spanish, their presence is nonexistent. Zero. Not a single visit, not one ranked keyword, not even a lonely page peeking into Google’s index. Every corner of the Spanish site was untouched territory back in September 2022. The brand,...
Why focus on a geolocation-based link building strategy?
We’re seeing it more and more clearly: trying to reach everyone at once usually doesn’t work.We’ve seen it time and again with the projects we support: the best-performing brands aren’t the ones aiming the highest—they’re the ones aiming the smartest. That’s why we want to talk to you about something that truly makes a difference: designing a geolocated link building strategy. It’s not just about getting links. It’s about knowing...
How to get links from digital media without being a PR expert
Getting press links is one of the most effective ways to improve your website's online visibility and authority. However, many people believe that achieving this requires being a public relations expert or having strong media contacts. At Growwer, we know that’s not necessarily true. That’s why we’re sharing simple and accessible strategies to get links from digital media without being a PR specialist — and explaining how Growwer can help...
How to use contextual links to improve your SEO strategy
When we talk about effective link building strategies, contextual links always play a leading role.We don’t say this just as theory: we have verified it in dozens of real campaigns at Growwer. They are the ones that work best when the goal is to improve authority, organic ranking, and qualified traffic. But not just any link or any placement will do: they have to be well integrated, in relevant contexts,...
How to recover unranked content through link building
At Growwer, we know how frustrating it can be to have content that doesn’t rank. Despite all the effort put into creating articles or pages, sometimes the traffic doesn’t come, and visits stagnate. The good news is that link building can be a key tool to revive that content and boost its visibility in search engines. In this article, we’ll explain how to detect why your content isn’t ranking, what...
Visibility and direct business strategy in the travel sector
Unlike other branches of SEO where results take time, link building can also be executed with a more agile and business-oriented approach. There are specific actions (especially through media partnerships) that can activate immediate visibility triggers. This article shows you how we implement strategies designed to generate impact from day one, prioritizing not just authority, but also traction and conversion. Leveraging featured search modules (and generative AI) A key part...