For years, SEO has had one major protagonist: links. Earning high-quality backlinks has been one of the most effective strategies for demonstrating authority to Google and improving organic rankings. Now, with the arrival of AI Overviews and AI Mode, the landscape is evolving. While links remain fundamental, everything points to brand citations and mentions gaining increasing importance within Google’s artificial intelligence systems. Gary Illyes’ latest statements during Search Central Live...

3 strategies to implement during the summer Every summer, we see the same pattern. Many marketing teams slow down their activity, campaigns get postponed, and editorial calendars lose momentum for several weeks. However, after more than five years managing link-building strategies for clients across a wide range of industries, and working with a network of over 40,000 publishers, we've consistently found that summer is often one of the best times...

Two different ways of doing SEO Each Tax season in Spain brings the same scenario: a surge in searches concentrated over just a few weeks and fierce competition to capture that traffic. Search trend for ''declaración de la renta'' in 2025 A quick look at the SERPs reveals two companies using completely opposite models that are working at scale: TaxDown and CaixaBank. Two different business models (tradition and trust versus...

Father's Day is one of the most important seasonal events of the year for eCommerce businesses, marketplaces, and consumer brands. As every year, major companies make their moves weeks in advance: they update their landing pages, launch content campaigns, and above all, secure their presence in the digital outlets that concentrate purchase intent. This year we wanted to do something different. Instead of just laying out the theory — which...

Throughout the year, we have addressed the importance of seasonality—a factor that, although it may seem obvious, remains underutilized by many businesses. Organic traction, accompanied by the same recurring actions year after year, usually yields acceptable results, which often leads many companies to become complacent. However, there are numerous acquisition channels, strategic approaches, and additional growth levers that can significantly maximize these results. In this context, we will analyze some...

When we review each end-of-year cycle, we see a clear pattern: brands that apply strategies to gain coverage during the holiday season early, and based on real performance data, achieve significantly greater visibility. At Growwer, we observe this campaign after campaign. Black Friday acts as an accelerated testing ground where we analyze which products have the most potential, how different article formats perform, and which editorial approaches generate the best...