Growwer's blog
Latest trends and news on digital visibility, reputation and link building.
Nofollow links: the new allies in strategies for LLMs
For years, nofollow links were considered a minor complement within SEO strategies. They were useful to maintain a balanced link profile or to gain visibility in prestigious media, but they were rarely attributed direct weight in improving rankings. However, with the emergence of language models (LLMs) in search results and the transformation of SEO into GEO (Generative Engine Optimization), nofollow links are experiencing a second youth. Today, they have become...
Early discount strategy: the new extended Black Friday
For years, Black Friday has been synonymous with massive discounts packed into a single day. However, that logic is now part of the past. Today, the most competitive brands have turned Black Friday into an ongoing process — an early discount strategy that begins long before November and stretches practically throughout the entire year. At Growwer, we’ve been observing this closely: companies aren’t just aiming to sell more — they...
Black Friday visibility domination: The strategy you need
On November 28, probably the most anticipated seasonal event of the year is celebrated by almost every department of practically any company on a global scale. For years we have worked on this event alongside numerous and very diverse companies that trust us to support them on such an important date. Over this time, we have accumulated valuable learnings while continuing to test innovative techniques and ideas that allow us...
How to dominate rankings in ChatGPT and AI Overviews
In the midst of the ongoing debate and division within the SEO community about whether to adopt the new terminology GEO, AEO, or simply continue calling it SEO, and whether we should apply new techniques or maintain the proven best practices, we focus on helping our clients with their off-page strategies, aiming to achieve maximum visibility and business growth. In this context, generative answers have become one of the new...
Link building and PR strategies in major launches like the iPhone 17
Every September, the launch of a new iPhone becomes a digital and media earthquake. Millions of people search for information, comparisons, and deals, while major retailers and tech media outlets compete to dominate search engine results. From our experience at Growwer, we know that months of work in link building, digital PR, and SEO optimization are behind that visibility. In this article, we analyze how the big players prepare for...
How to use simple surveys and studies to gain media coverage
One of the most effective ways to capture journalistic attention is by providing simple but relevant data, gathered through surveys or small internal studies. From our experience at Growwer, we know that you don’t need to invest huge budgets in research to generate media coverage. What really matters is delivering clear, useful, and easy-to-cite figures. In this article, we’ll show you how to leverage surveys and simple studies to get...
Why Generative Search Engines Value Brand Authority
The arrival of generative search engines is completely changing the SEO landscape. It’s no longer just about appearing in Google’s top results, but about being cited or recommended by tools like ChatGPT, Gemini, Perplexity, or Google’s AI Overviews. In this new scenario, brand authority has become a decisive factor. Having good content is not enough: artificial intelligence systems trust and highlight brands with greater reputation, consistency, and credibility. At Growwer,...
Brand Mentions: The Invisible Strategy That Drives Your Business
For a long time, off-page SEO was almost exclusively about building backlinks. However, Google has evolved toward a more advanced semantic analysis. Today, the search engine interprets not only the presence of a link, but also the context, sentiment, and frequency of mentions. When different sites reference your brand in a positive tone, Google understands that your company is trustworthy and popular. This strengthens the E-E-A-T criteria (experience, expertise, authority,...
How to apply digital pr when specialized press is lacking
At Growwer we have seen that digital pr has become one of the most valuable tools to gain visibility and build online authority. However, many businesses operating in niche sectors or less media-friendly industries face an additional challenge: there is not enough specialized press to cover their initiatives. Does this mean that digital pr does not work for them? Quite the opposite. With the right strategy, even in markets with...