Growwer's blog
Latest trends and news on digital visibility, reputation and link building.
SOAR: The 4 keys to getting cited in LLMs
SEO is no longer just about getting a page to rank on Google. Brands also need to become sources that AI systems want to use, understand, and cite. The report AI Is Your Audience: Making Your Content Soar, produced by Notified and PRWeek, analyzes more than 250,000 press releases and nearly 250 million AI citations, identifying four key factors: Structure, Originality, Authority, and Recency (SOAR). Sources are now part of...
SOAR: Las 4 claves para ser citado en los LLM’s
El SEO ya no consiste únicamente en conseguir que una página aparezca en Google. Las marcas también necesitan convertirse en fuentes que los sistemas de IA quieran utilizar, entender y citar. El informe AI Is Your Audience: Making Your Content Soar, elaborado por Notified y PRWeek, analiza más de 250.000 notas de prensa y cerca de 250 millones de citaciones de IA y señala cuatro factores fundamentales: Structure, Originality, Authority...
The best SEO APIs of 2026 to automate your digital strategy
Complete Guide · SEO APIs 2026 From rank tracking to link building: which API to choose and how to plug it into your stack without the headache At the core of every truly competitive digital agency beats data automation — often seen as that hidden gear that lets the most advanced teams and developers glide effortlessly through the flood of information. By adding an SEO API, you can manage millions...
Google confirms the value of citations for appearing in AI Overviews
For years, SEO has had one major protagonist: links. Earning high-quality backlinks has been one of the most effective strategies for demonstrating authority to Google and improving organic rankings. Now, with the arrival of AI Overviews and AI Mode, the landscape is evolving. While links remain fundamental, everything points to brand citations and mentions gaining increasing importance within Google’s artificial intelligence systems. Gary Illyes’ latest statements during Search Central Live...
How to spot SEO Opportunities while your competitors are on vacation
3 strategies to implement during the summer Every summer, we see the same pattern. Many marketing teams slow down their activity, campaigns get postponed, and editorial calendars lose momentum for several weeks. However, after more than five years managing link-building strategies for clients across a wide range of industries, and working with a network of over 40,000 publishers, we've consistently found that summer is often one of the best times...
How Skyscanner consolidated Its SEO dominance in summer
Here’s how you can replicate its three core pillars The peak summer season is kicking off, and every brand is starting the race to stand out from its competitors. What they don’t realize is that the ones who will truly come out on top are those who started much earlier. It’s not about one-off creativity, but about the gradual accumulation of authority. Skyscanner’s case is especially illustrative because, year after...
From Zero to Top 3 in Tax Season: How TaxDown and CaixaBank Dominate the SERPs
Two different ways of doing SEO Each Tax season in Spain brings the same scenario: a surge in searches concentrated over just a few weeks and fierce competition to capture that traffic. Search trend for ''declaración de la renta'' in 2025 A quick look at the SERPs reveals two companies using completely opposite models that are working at scale: TaxDown and CaixaBank. Two different business models (tradition and trust versus...
Who and how dominates SEO in Father’s Day campaigns
Father's Day is one of the most important seasonal events of the year for eCommerce businesses, marketplaces, and consumer brands. As every year, major companies make their moves weeks in advance: they update their landing pages, launch content campaigns, and above all, secure their presence in the digital outlets that concentrate purchase intent. This year we wanted to do something different. Instead of just laying out the theory — which...
Unlinked citations: the next logical step in GEO strategies
As we covered in previous editions (where we analyzed the role of nofollow links as allies in GEO strategies) we keep pushing forward. We test new hypotheses, run real experiments, and measure results to draw conclusions grounded in data, not gut feelings. Today we can take it one step further. We not only argue that, in strategies purely focused on GEO, the distinction between dofollow and nofollow is becoming less...