Growwer's blog
Latest trends and news on digital visibility, reputation and link building.
How to use simple surveys and studies to gain media coverage
One of the most effective ways to capture journalistic attention is by providing simple but relevant data, gathered through surveys or small internal studies. From our experience at Growwer, we know that you don’t need to invest huge budgets in research to generate media coverage. What really matters is delivering clear, useful, and easy-to-cite figures. In this article, we’ll show you how to leverage surveys and simple studies to get...
Why Generative Search Engines Value Brand Authority
The arrival of generative search engines is completely changing the SEO landscape. It’s no longer just about appearing in Google’s top results, but about being cited or recommended by tools like ChatGPT, Gemini, Perplexity, or Google’s AI Overviews. In this new scenario, brand authority has become a decisive factor. Having good content is not enough: artificial intelligence systems trust and highlight brands with greater reputation, consistency, and credibility. At Growwer,...
Brand Mentions: The Invisible Strategy That Drives Your Business
For a long time, off-page SEO was almost exclusively about building backlinks. However, Google has evolved toward a more advanced semantic analysis. Today, the search engine interprets not only the presence of a link, but also the context, sentiment, and frequency of mentions. When different sites reference your brand in a positive tone, Google understands that your company is trustworthy and popular. This strengthens the E-E-A-T criteria (experience, expertise, authority,...
How to apply digital pr when specialized press is lacking
At Growwer we have seen that digital pr has become one of the most valuable tools to gain visibility and build online authority. However, many businesses operating in niche sectors or less media-friendly industries face an additional challenge: there is not enough specialized press to cover their initiatives. Does this mean that digital pr does not work for them? Quite the opposite. With the right strategy, even in markets with...
Newsjacking Strategies to Boost Your Online Visibility
News moves fast. What’s trending today and making headlines everywhere can be forgotten by tomorrow. In the midst of this fast-paced rhythm, brands that know how to react on time and leverage the conversation of the moment have the opportunity to gain visibility without the need for massive campaigns. That tactic is called newsjacking: using current events to tell your own story and connect your brand with what everyone is...
How to respond with link building to Google updates
At Growwer, we’ve spent years watching SEO evolve at the pace of Google. Every algorithm update impacts the visibility of projects, and link building is no exception. What worked a couple of years ago may now be obsolete—or even risky—after an update. Our experience has taught us that the key lies in constantly adapting link strategies to maintain a solid, natural, and resilient profile. In this article, we share how...
+1400% organic growth in the international iGaming industry
The challenge: conquering the Spanish-speaking market from scratch Let me set the stage. Imagine one of the global heavyweights in the gambling sector lands in your hands... but with one caveat: in Spanish, their presence is nonexistent. Zero. Not a single visit, not one ranked keyword, not even a lonely page peeking into Google’s index. Every corner of the Spanish site was untouched territory back in September 2022. The brand,...
Why focus on a geolocation-based link building strategy?
We’re seeing it more and more clearly: trying to reach everyone at once usually doesn’t work.We’ve seen it time and again with the projects we support: the best-performing brands aren’t the ones aiming the highest—they’re the ones aiming the smartest. That’s why we want to talk to you about something that truly makes a difference: designing a geolocated link building strategy. It’s not just about getting links. It’s about knowing...
How to get links from digital media without being a PR expert
Getting press links is one of the most effective ways to improve your website's online visibility and authority. However, many people believe that achieving this requires being a public relations expert or having strong media contacts. At Growwer, we know that’s not necessarily true. That’s why we’re sharing simple and accessible strategies to get links from digital media without being a PR specialist — and explaining how Growwer can help...