Growwer's blog
Latest trends and news on digital visibility, reputation and link building.
Visibility and direct business strategy in the travel sector
Unlike other branches of SEO where results take time, link building can also be executed with a more agile and business-oriented approach. There are specific actions (especially through media partnerships) that can activate immediate visibility triggers. This article shows you how we implement strategies designed to generate impact from day one, prioritizing not just authority, but also traction and conversion. Leveraging featured search modules (and generative AI) A key part...
How to leverage the summer season to gain visibility without slowing down your business
Summer doesn’t have to be a dead season for your marketing strategy. In fact, at Growwer we see it as a key opportunity to stand out while many others slow down. Even if you haven’t prepared a pre-summer campaign, you still have time to activate actions that generate real visibility during these months. Marketing doesn’t stop, and neither do your competitors. That’s why in this article we share our experience...
Link Building for Restaurants: Get More Bookings
In such a competitive industry as hospitality, standing out online isn't just about having a beautiful website or a decent social media profile. If you truly want to attract diners and increase your bookings, you need to be visible at the exact moment users are searching for a place to eat. That’s where link building becomes a powerful tool. In this article, we’ll share our experience at Growwer with the...
How to get high-authority links in regulated industries
Getting high-authority backlinks is one of the biggest challenges for SEO professionals working in highly regulated industries such as healthcare, finance, legal, or pharmaceuticals. But it’s not impossible. At Growwer, we’ve worked with projects in these verticals and we know that, with the right strategy, it’s possible to build quality backlinks that strengthen both a site’s visibility and credibility. In this article, we explain how to approach link building in...
How to Get Quality Backlinks on a Small Budget: A Guide for Small Businesses
Getting high-quality backlinks is one of the key pillars of ranking well on Google. But when it comes to small businesses or early-stage projects, budgets are often tight. That leads to a common question: is it possible to do effective link building without spending a fortune? From our experience at Growwer, the answer is yes. There are many ways to approach link building, but not all of them are equally...
SEO for Hotels: Organic traffic growth
International SEO for Hotels The international hotel sector is undoubtedly one of the most competitive business models at every level. However, once again, we are sharing part of the off-page strategy developed alongside one of our clients through Growwer’s managed service. Our client—one of the largest hotel chains in the world—had a specific challenge in several geolocations where a significant drop in traffic had occurred and where there was strong...
How to prepare and stand out during Tax Season 2024
The annual tax season is not just a fiscal obligation that affects millions of people—it’s also a digital phenomenon marked by predictable spikes in search trends and information demand. This recurring pattern presents a strategic opportunity for digital projects across all sectors to attract qualified traffic and build long-lasting content assets. In this analysis, we’ll break down how this plays out in Spain—using their "declaración de la renta" as an...
How Social Media Links Really Affect Your SEO
At Growwer, we know that when it comes to SEO, one of the most confusing topics is the role of links from social media. Do they really help improve a website’s ranking, or are they just noise? The truth is, these links do have an impact—but not always in the way people expect. In this article, we explain how they work, the real benefits they offer, and how to make...
Why Manual Link Building Still Outperforms Automation in 2025
Manual link building isn't outdated — it's still the most reliable and effective SEO strategy in 2025. While automated tools promise fast, large-scale backlinks, we continue to prioritize quality, control, and editorial strategy. In this article, we explain why manual link building is still superior to automation, what risks you avoid by doing it properly, and how we approach it at Growwer to ensure long-term, measurable results. What Is Manual...