Alternatives to Bazoom.
Bazoom is an international link building platform of Scandinavian origin, known for its huge catalog of media, its AI-powered recommendations and its full-service model. In this guide we cover what it is, how it works and its pros and cons, and which other options are worth comparing if you prioritize a self-service tool, mature affinity technology or pricing visible in euros.
What is Bazoom?
Bazoom is a full-service link building platform of Scandinavian origin, aimed at the international market. It connects advertisers and agencies who want to earn quality backlinks with a very large network of media outlets, with the goal of improving a website's SEO rankings and visibility.
It stands out for its very large catalog (80,000+ media claimed across more than 10 languages) and its AI-powered media recommendations. It runs on a pay-per-link model —no fees or sign-up— where copywriting and publication are included in the price, and it offers a managed service with Client Managers and 24/7 support.
It's a powerful, very complete option, closer to an agency than to a purely self-service tool. So if you prefer a tool you can run on your own, with a mature affinity algorithm and pricing visible without registering, it's worth comparing it with other platforms.
How does it work?
It depends on your profile. These are the two paths within the platform.
Earn quality backlinks
You analyze your site (and your competitors') and the system recommends relevant media with AI. You filter by country, language, topic and metrics (Ahrefs, Moz, Semrush). Copywriting is included in the price, or you can send your own text.
- You sign up and add your site and your competitors.
- You get media recommendations and apply filters.
- You choose your own copy or Bazoom's team.
- They publish and you receive the URL (about 4 days on average).
Monetize your media
Media owners can join Bazoom's network to monetize by publishing sponsored articles from international advertisers, with automated invoicing.
- You request to join the network as a publisher.
- You add your sites with topics, language and metrics.
- You receive sponsored-article requests.
- You publish and get paid, with automated management and invoicing.
Featured features.
Here's what Bazoom includes, broadly speaking.
AI recommendations
Analyzes your site and your competitors' and suggests the most relevant media for each campaign, with smart filters by country, language and topic.
Global catalog
80,000+ media claimed across more than 10 languages, with built-in Ahrefs, Moz and Semrush metrics to assess each site before buying.
Full-service
Dedicated Client Managers, the option to build a complete SEO strategy at no extra cost, and 24/7 support throughout the campaign.
Pay per link
No fees or sign-up: you pay only for the links you buy, with copywriting and publication included and automated invoicing within the EU.
Pricing and terms.
A few practical facts before you start (figures stated by the platform).
The model is pay-per-link, with no monthly fee or sign-up: you pay only for what you publish and the price includes copywriting and publication. As an EU company, it invoices with VAT within the European Union. The specific price of each outlet is shown after registering.
Each outlet shows built-in metrics from Ahrefs, Moz and Semrush, and publication takes about 4 days on average according to the platform itself. The team can handle the full strategy, which is convenient if you prefer to delegate but less hands-on than a self-service tool.
Strengths and limitations.
A balanced assessment based on published reviews from people who use it.
What tends to work well
- Huge catalog (80,000+ media) across more than 10 languages.
- AI media recommendations and a competitor feature.
- Full-service: Client Managers and 24/7 support.
- Pay-per-link with no fees, copywriting and publication included.
Where it can fall short
- More managed/agency-style than a pure self-service tool.
- You can't see each outlet's price without registering.
- Such a large catalog means leaning heavily on the filters.
- Global focus: worth comparing depth in your local market.
- Pay-per-link can get expensive on high-volume campaigns.
Top alternatives.
Bazoom covers certain profiles well, but it isn't the only option. Depending on your priorities —a self-service model, mature affinity technology or focus on your local market— these platforms are also worth comparing.
Growwer
A link building platform with a very large international catalog (41,000+ media) and a pioneering affinity algorithm that recommends the right outlets for you. It also handles sensitive niches and offers a managed service.
Discover Growwer MarketplaceCollaborator.pro
Large link building marketplace with a broad catalog of publishers and pricing you can see before signing up.
Read more Content marketingWhitepress
Content marketing and link building platform with a multi-language publisher network across many countries.
Read more Digital PRPressWhizz
Digital-PR focused marketplace geared toward editorial placements and press coverage.
Read more OutreachOutreachZ
Managed outreach and guest-posting service with done-for-you campaigns.
Read more MarketplaceMeup
Guest-post marketplace for buying sponsored articles and links.
Read more AI · EmergingSaynine.ai
AI-assisted outreach platform — newer and automation-focused.
Read moreBazoom vs. Growwer.
Two link building platforms with different priorities. The difference lies in the model (full-service vs. self-service), the affinity technology and pricing transparency.
| Criterion | Bazoom | Growwer |
|---|---|---|
| Catalog size | 80,000+ media | 41,000+ media |
| Affinity technology | AI recommendations | Yes, pioneering |
| Usage model | Full-service / managed | Self-service (tool) |
| Pricing visible without signup | No | Yes |
| Built-in SEO metrics | Yes (Ahrefs, Moz, Semrush) | Yes |
| Copywriting included | Yes | Yes |
| Managed service | Yes, full-service | Yes, optional |
| VAT invoicing | Invoices in the EU | Taxes included |
| Local-language support | Yes | Yes |
Bazoom is a great full-service option, with a huge catalog and managed service. If you prefer a self-service tool, with a pioneering affinity algorithm, pricing visible without registering and euro invoicing within the EU, Growwer is the alternative to compare.
Frequently asked questions.
What exactly is Bazoom?
What is Bazoom's pricing like?
Why look for a Bazoom alternative?
How is Growwer different from Bazoom?
Weigh Bazoom against another platform before you decide.
If you want to compare the catalog and affinity technology with a self-service tool built for link building, you can explore Growwer for free and evaluate it with your own data.