Press release template: updated for 2022
Not everyone has the skills needed to write an announcement of this kind. Even so, it never hurts to follow a few key guidelines to make the process as professional as possible.
What is a press release?
A press release is a text of 2 to 3 pages at most with relevant information about your company or brand. You send this material to media outlets or journalists so they pick up and share what you want to convey.
Press releases are informative and should not include commercial content if you do not want the journalist to reject it or pass it on to their sales department, at a cost to you as advertising.
Press releases must read like news, and their structure must be well defined and easy to understand. They do not have an advertising or commercial purpose, and you must always respect the role of the journalist who is covering the story.
How to write a press release: sample template
In this article you can find some recommendations to buy your press release and get the most out of it, but how should we write one?We are going to briefly explain how you should write a press release. Announcements are divided into several different parts, which we summarize below:
- The headline. It must be short and grab the reader's attention. Since it is direct and concise content, you can apply SEO. It is very important that it has no advertising content and that you avoid phrases that could be mistaken for sales copy.
- Lead paragraph. Whoever reads the lead paragraph should understand what the press release is about. It is the summary of the information they will find next.
- Body. Put the most relevant or important information at the beginning, then add details gradually until you reach the contact details. The body text should be at least about 300 words long.
- Images. An announcement without visual content is not the same. You can send it without images, but it is best to include engaging audiovisual elements, whether photos or videos.
Press release sample
A press release sample is a structured template that makes writing press releases easier. This model lets public relations and marketing professionals present information to the media in a clear, concise and attractive way.
The headline is a crucial element of the press release sample. It must be attractive and concise, giving a clear summary of the content. Journalists often decide whether they will read the rest of the press release based on the headline alone.
Informational press release sample
In the world of public relations, the informational press release sample is a valuable and essential tool. This type of announcement is used to share relevant news or events of an organization or company with the media in a clear and concise way.
It is important to understand that an informational press release must be objective and non-promotional. Its main purpose is to inform, not to sell. Therefore, it must contain verifiable, quotable facts that are of interest to the public and to journalists.
The format of an informational press release includes several essential elements. First, an attractive and accurate headline that sums up the news. Then comes the lead, or opening paragraph, which explains the most important aspects of the news in the first few lines.
It should also contain quotes or statements from relevant people in the organization, data and statistics, and finally an ‘About’ or ‘About us’ section that gives basic information about the company or organization. Remember that brevity and clarity are key to an effective press release.
Company press release examples
Online you will find many press release examples from smaller and larger companies, so you can draw inspiration from them when you send your own. Here we are going to give you a few ideas to keep in mind.
A business or company relocates
This is certainly a great reason to reach out to the local press. If you are in this situation, you will need to cover important information related to the move to the new headquarters, such as the when, the where, the how and the why.
In the press release you should explain what this move will mean for the region, and provide high-quality images so journalists can use them too.
A brand teams up with a well-known public figure
If you have managed to bring a well-known name from the world of sports or entertainment into your next campaign, journalists will be delighted to pick up the story. In fact, your company may take a prominent spot in the headlines.
Your press release should briefly explain why you brought in that well-known figure, and even include a video with statements from that person and images that speak for themselves.
A brand supports a charity event or similar
If your company has decided to take part in a charity event, writing an announcement or press release is a good idea. However, you must be careful that your brand does not take center stage.
Above all, you need to show sensitivity and highlight other values, such as the work of the volunteers or the company's own values. It is advisable to communicate your company's efforts to contribute to the community, and it would also be fitting to provide a powerful image that shows the disaster and, at the same time, the community's ability to recover.
A company faces a reputation crisis
If you have launched a product or service that has been criticized for some reason, you will need to clarify the matter and make the reason for the chosen design very clear, so the public feels reassured and convinced.
In such a delicate situation, the smartest move is to write a short press release with a firm, clear and effective message.
Press release format
A press release is a vital communication tool that organizations use to share important news with the media. The format of a press release is crucial to make sure the information is presented in a clear and attractive way.
The headline is one of the most important elements of the press release format. It must be concise and attractive, able to grab the reader's attention right away. The headline should sum up the most important news in the press release.
The lead (also spelled lede) is the first paragraph of the press release, and it contains the most important details of the news. It must be concise and to the point, providing the most relevant information to draw the reader into reading on.
The body of the press release should follow an inverted pyramid structure, meaning the most relevant details come first, followed by supporting information. This is where the story unfolds, with additional details and a deeper look at the key points.
Finally, the boilerplate is the closing section of the press release. It includes information about the company or organization issuing the release, as well as the contact details. This section gives context about who is behind the news and how to get more information.
Press release template
A press release is an essential tool in the world of journalism and communication. It is a short, concise document that provides information about an event, product, service or relevant development. The main goal of a press release is to be picked up and published by the media, so it must be written in a clear, precise and attractive way.
To write a press release properly, it is a good idea to follow a template. This template provides a standard structure that makes writing easier and ensures that all the important points are covered. In addition, a well-designed template makes sure the final document looks professional and is easy for journalists and other recipients to read and understand.
The press release template updated for 2022 that we present in this article incorporates the latest trends and recommendations in communication and journalism. It includes sections for the headline, the subheading, the body text, the quotes, the contact information and the note about the company. Each section has its own specific purpose and helps create a complete and effective press release.
Using this updated press release template can help you save time and effort when you write your press releases. In addition, by following the structure and guidelines provided, you can increase the chances of your press release being selected and published by the media. In a world where information is abundant and competition is fierce, a well-written press release can make the difference.
Finally, although a press release template is a very useful tool, it should not limit your creativity. Every press release is unique and should reflect the personality and values of your company or organization. So feel free to adapt the template to your own needs and style, while always keeping the clarity, precision and professionalism that define a good press release.
