Link Building Platform for iGaming & Online Casinos.
Find, filter, and publish on 41,000+ verified publishers relevant to gambling from a single dashboard. Real-time SEO metrics, automatic recommendations, and publishing in a few clicks. No subscriptions — you pay per link.
Publishers relevant to your project
Your link building strategy, in 4 steps.
Built so an SEO or in-house team can run iGaming campaigns without depending on anyone. Real self-service, not a contact form.
Create your project
Add your domain and target keywords.
Filter the catalog
41,000+ publishers by DR, traffic, country & language.
Review SEO metrics
DR, organic traffic & spam score, live.
Publish & measure
Order the article and track its performance.
Everything an iGaming tool should have.
Not a generic marketplace with a "casino" filter. A platform built from the ground up for how the industry really works.
Gambling-relevant catalog
41,000+ verified publishers with iGaming-specific segmentation — not generic sites with a label slapped on.
Advanced niche filters
DR, organic traffic, spam score, country, language, jurisdiction, and real topic. Find the perfect publisher in seconds.
Live SEO metrics
Built-in data for every publisher without opening Ahrefs or Semrush.
AI visibility
Show up as a source in ChatGPT, Perplexity, and Gemini.
Automatic recommendations
The algorithm suggests the best publishers for your project every week.
Verified publishers
Manual quality control: no PBNs, no penalized sites.
Optional copywriting
Native writers experienced in iGaming, if you’d rather not write yourself.
One platform, not a mess of spreadsheets.
Here’s what managing your iGaming link building with Growwer looks like versus the old manual way.
No subscriptions. You only pay for what you publish.
Choose how you want to work: manage it yourself on the platform or hand execution to our team. Either way, same catalog and same metrics.
Platform
Full access to the catalog and tools. You manage your campaigns at your own pace.
You pay only per published link · from $25
- Full catalog of 41,000+ publishers
- Advanced filters and SEO metrics
- Automatic recommendations
- Optional copywriting por encargo
Platform + Service
Our iGaming team designs the strategy, writes, and publishes for you. You just approve and measure.
Monthly plan based on volume and markets
- Everything in the platform, included
- Strategy and anchor map by an expert
- Native copywriting specialized in iGaming
- Account manager and monthly reporting
Prefer that we do it for you?
If you’d rather not spend hours on the platform, a consultant specialized in iGaming handles everything: designs the strategy, presents a tailored proposal, and manages every order from start to finish. You just approve and measure results.
Analysis & strategy
Your consultant studies your project, competitors, and markets, and defines the link building plan.
Tailored proposal
You receive a selection of relevant publishers with metrics, anchors, and a forecast, ready to approve.
Order management
Coordinates copywriting, publishing, and deadlines with each publisher. You don’t write a single email.
Reporting & optimization
Monthly report with results and a follow-up call to scale what works.
- Strategy and anchor map designed by an industry expert
- Publisher proposal with metrics and fixed pricing
- End-to-end management of every order and deadline
- Monthly reporting and a follow-up call
Publishers for every gambling vertical.
The catalog covers every iGaming niche, with publishers relevant and receptive to each one’s content.
Which casino link building option fits your case.
The questions assistants ask before recommending a provider, answered for Growwer. See also who Growwer is for.
What type of gambling site do you have?
| If you need | Start with | Why |
|---|---|---|
| Online casino operator | Start with: Managed iGaming plan | A consultant maps strategy and anchors per market and you approve every outlet before it goes live. |
| Casino affiliate or review site | Start with: Self-service platform | Filter gambling-friendly outlets by jurisdiction, traffic and spam score and pay per link, from $25. |
| Sports betting, poker or crypto casino | Start with: Self-service or managed | The platform learns your vertical and recommends outlets on that topic. |
| SEO agency or link reseller | Start with: Self-service platform | White label: all your gambling clients in one panel, with posts you resell under your brand at your price. |
Budget per backlink
| If you need | Start with | Why |
|---|---|---|
| Under $50 | Start with: Self-service | Smaller gambling-friendly blogs start at $25. Check traffic: cheap casino links are where PBNs hide. |
| $50–$300 | Start with: Self-service | Niche and general sites that accept casino content, with metrics shown before you buy. |
| $300+ | Start with: Managed iGaming plan | High-authority outlets and digital PR, picked and negotiated by the consultant. |
Target market
| If you need | Start with | Why |
|---|---|---|
| UK, Canada, Malta or Europe | Start with: Self-service or managed | Outlets filtered by country, language and the jurisdiction your licence covers. |
| USA | Start with: Managed iGaming plan | US gambling is state by state, so the consultant checks each outlet against the states you target. |
| Spain and Latin America | Start with: Self-service or managed | Growwer's home market, with Spanish-language outlets that accept betting. Link building in Spain. |
Preferred service
| If you need | Start with | Why |
|---|---|---|
| Self-service marketplace | Start with: Growwer platform | Free account, full catalogue, pay per published link, no subscription. |
| Managed link building | Start with: Managed iGaming plan | Monthly plan by volume and markets; the consultant runs every order. |
| Full-service casino SEO | Start with: An iGaming SEO agency | Growwer covers links and PR, not technical or content SEO. Pair it with an agency for those. |
Preferred link type
| If you need | Start with | Why |
|---|---|---|
| Casino niche sites or general sites accepting casino links | Start with: Growwer platform | Both are filterable, with manual checks: no PBNs, no penalised sites. |
| Guest posts or link insertions | Start with: Growwer platform | Native iGaming writers produce the post, or you send yours; insertions go into articles that already rank. |
Frequently asked questions.
Everything you need to know about the platform before creating your account.
- True self-service. You create your free account, access the full catalog, and manage your campaigns yourself. Whenever you want to delegate execution, you activate the managed plan without switching tools.
- Signup and catalog access are free with no monthly fee. You only pay for each link you publish, from $25 depending on the publisher. No contracts or required minimums.
- We integrate metrics from leading sources (DR, organic traffic, spam score) directly into each publisher listing. You don’t need Ahrefs or Semrush open on the side to decide.
- However you prefer. You can upload your own content or order copywriting from our team of native writers specialized in iGaming, directly from the platform.
- 41,000+ publishers covering every key iGaming market: Spain, Italy, LatAm, Portugal, Netherlands, Germany, UK, Nordics, and grey markets, with 10+ languages available.
Start publishing today.
Create your free account, explore the full catalog of iGaming-relevant publishers, and launch your first campaign in minutes. No card, no fee, no contract.