Press release services that publish on the outlets you choose.
Buy press release publishing outlet by outlet: you pick each news site, see its price and metrics before you pay, and validate the publication. National, regional, trade and international press across 41,000+ outlets in 27 markets.
verified in 27 markets
until you validate
no subscription
Press release distribution or publishing on outlets you pick.
There are two ways to pay for a press release. One sends the same text down a newswire to dozens of sites at once; the other publishes your story on specific outlets that you choose.
Newswire distribution Volume
You submit the release to a wire and it syndicates it to its network for a package price.
- The same text, headline and link on every syndicated copy
- Copies often sit on pages with little or no organic traffic
- You learn where it ran from the report, after it ran
- A duplicate-link pattern that Google spots easily
Publishing on outlets you choose Quality
You pick each outlet with its price and traffic on screen.
- You know which outlet runs it before you pay
- Outlets with a real audience in your country, region or trade
- You can adapt the text to each outlet instead of duplicating it
- Payment is held until you validate the publication
How to publish a press release with Growwer.
No packages or bundles: you pay for each publication on the outlet you choose.
Create your account and project
Sign up for free and add the company, website or product you want to promote.
Choose the outlets
Filter the catalogue by country, language, topic and price. For each outlet you see its DR, its traffic and what a publication costs.
Submit your release
Upload your finished press release or order the writing. Each outlet reviews it and can ask for changes before it goes live.
Validate the publication
Once it is live, you check the published article. Payment is held until you validate it.
How much does it cost to publish a press release?
It depends on the outlet, not on the size of the package. Here is what to know before you pay.
Roughly €20 to €200 per publication
On a trade or regional outlet with a real audience, each publication costs roughly €20 to €200; major national titles usually cost more. Growwer shows the price of every outlet before you choose it, and you only pay for the publications you buy, with no subscription.
What to check on each outlet before you buy
A price only makes sense next to what the outlet gives you in return:
- Estimated monthly users: how many people visit the site.
- Organic traffic and DR: whether Google gives it visibility and authority.
- Front page: whether the release appears there, usually the most visited page.
- Social media and newsletter: if the outlet uses them, your story travels further.
- Fit: that the outlet covers your trade or your area.
Why “X sites for €100” ends up expensive
Those low-cost services tend to publish on sites with no traffic, burnt out by running everyone else's releases. Below is a release launched through one of them: seven sites, the same headline, the same text and the same anchor, none related to the automotive trade the advertiser was in, and zero organic traffic on every one.
To Google that is external duplicate content and a link-buying pattern. A single publication on a relevant outlet can get more visibility than dozens of copies like these.
National, regional, trade and international press.
Choose the type of outlet by who you want to reach. They are all in the same catalogue.
National press
Reach and brand awareness.
Regional and local press
Your city and your customers.
Trade media
Readers in your industry.
International outlets
27 markets, 10+ languages.
Business and finance
Funding, results, expansion.
Niche blogs
Focused, loyal audiences.
Lifestyle
Consumer, leisure and travel.
Technology
Launches and product news.
What a press release does for SEO (and when it hurts).
A link from an authoritative outlet
A link from a newspaper or a trade outlet is one of the signals that weighs most, as long as it comes in a single publication with context. If links are what you are mainly after, see also how to buy links on media sites.
Brand mentions and E-E-A-T
Even without a link, recognised outlets writing about your company strengthen the experience, expertise, authority and trust (E-E-A-T) Google looks for in a publisher, above all in sectors where reputation matters.
Showing up in AI answers
ChatGPT, Gemini and Google's AI Overviews lean on what outlets they consider reliable publish. A story in your trade press is one of the sources they can cite when someone asks about companies like yours.
When it hurts: the same release on a hundred sites
Buying the same story, with the same text, link and headline, on many sites at once and within a few days leaves a very clear buying pattern for Google, one that can end in a link penalty. If your project is long term, don't use mass distribution for SEO.
When to launch it
It works best as a one-off at moments of high sales or news: Black Friday, Christmas, Valentine's Day, an enrolment period, a launch. Back it up with social media posts so it reaches more channels.
What gets your press release accepted by an outlet.
Every outlet reviews a release before accepting it. These three things make the difference.
News, not an advert
A launch, your own data, an opening, a partnership or an award. A text that only sells your product is far more likely to be turned down.
- Informative headline
- Verifiable data and quotes
A fit with the outlet
A motoring site runs motoring news; a local paper runs what happens in its area. Choosing the right outlet is half the acceptance.
- Related topic
- Consistent geography
Few, natural links
One link in the body, to a page that gives the reader something, with an anchor that makes sense. A release full of commercial links shows.
- Varied anchors
- No repeated links
Newswire distribution or choosing your outlets
The questions worth asking before you buy press release services.
| Newswire distribution | Choosing outlets on Growwer | |
|---|---|---|
| Do I know where it will run? | Often only from the report, afterwards | Yes, you pick each outlet before paying |
| Do I see each outlet's price? | One price for the package | Yes, outlet by outlet |
| Do I see its traffic? | Rarely per copy | DR, traffic and country of each outlet |
| Is it the same text everywhere? | Yes, syndicated copies | One publication per outlet, your choice |
| When do I pay? | When you buy the package | Held until you validate |
Growwer is our platform. Ask any provider these same questions.
Don't have your press release written yet?
This page is about where to publish it. To write it, follow our guide to writing a press release in 7 steps, with examples and common mistakes, and use our press release template. If you'd rather not write it, order the writing on the platform or hand us the whole campaign with the managed service.
Frequently asked questions about publishing press releases.
What people ask most before buying their first one.
- On digital outlets that accept publications from companies: national, regional and local press, trade media and niche blogs. Growwer lists 41,000+ verified outlets in 27 markets, filterable by country, language, topic and price.
- On a trade or regional outlet, roughly €20 to €200 per publication; major national titles cost more. Growwer shows each outlet's price before you buy, and there is no subscription.
- Submitting it to journalists or a wire leaves the decision to each newsroom, and there is no guarantee it runs where you want. Publishing means paying the outlet for the space: you know where it will appear and you don't pay until you validate the publication.
- A wire is useful when you need wide dissemination, such as a listed company's disclosures. For visibility and SEO, syndicated copies of the same text often land on pages with little traffic. Choosing outlets one by one costs more per publication, but one good placement can get more visibility than dozens of copies.
- Yes, published one by one on relevant outlets: they bring an authoritative link, brand mentions and sources AI can cite. The same release duplicated on many sites at once hurts, because it is a link-buying pattern.
- The outlet reviews it before publishing and can ask for changes or turn it down. Since payment is held until you validate the publication, you don't pay for a release that hasn't been published.
- Yes. The catalogue covers 27 markets and more than 10 languages, so you can publish in each country's press, in its language, from the same account.
- You can order the writing on the platform or delegate the whole campaign to the managed service, from €500/month, and you approve every outlet and every article before it goes live.
Publish your next press release where your customers read.
Create your free account, filter the outlets in your country and your trade, and see each one's price and metrics before you decide anything.