E-SHOW Keynote Theatre
The main talks: AI in eCommerce operations, real-time personalisation, conversion rate optimisation (CRO) and Black Friday preparation.
eShow Madrid 2026: Dates and everything about the event
The eCommerce and digital marketing fair returns to IFEMA Madrid. Here is what you need before you go: what it is, who exhibits, what is on in each theatre and how to make the most of the two days.
The Growwer team will be there and we would love to talk about your project.
Updated on
eShow Madrid 2026 in figures
Reference figures published by the organiser for eShow and Technology for Marketing Madrid.
- exhibitors
- 150+
- speakers
- 180+
- professional visitors
- 10,000+
- of attendees at C-level
- 32%
What is eShow Madrid?
eShow Madrid is Spain's leading trade fair for eCommerce and digital marketing. For two days it brings online stores, brands, marketplaces, agencies and technology providers together at IFEMA to show solutions, share real cases and, above all, do business.
The fair runs alongside Technology for Marketing (TFM) under the umbrella of Tech Show Madrid, the large technology event organised by CloserStill Media, which at the same venue also hosts fairs on cloud infrastructure and AI, cybersecurity, big data, data centres and HR technology. A single pass lets you move between several events at once. You can register on the official registration page.
In 2025, Tech Show Madrid as a whole brought together more than 470 exhibitors and sponsors, more than 400 speakers and more than 27,000 professionals. For 2026, AI applied to commerce, conversational commerce and the new way of finding products through AI assistants feature heavily in the programme.
Where it takes place and how to get there
eShow Madrid 2026 takes place at IFEMA Madrid, the exhibition centre in Campo de las Naciones, in halls 3-5. Opening hours are 10:00 am to 7:00 pm on both Wednesday 4 and Thursday 5 November.
- Metro: line 8, Feria de Madrid station, a few minutes' walk from the venue. It is the same line that goes to Madrid-Barajas airport.
- Car: IFEMA has its own car parks. They fill up quickly on fair days, so it pays to arrive early.
- Taxi or ride-hailing: the easiest option if you are coming from the city centre or the airport.
A practical tip: if your pass is not on your phone yet, arrive before 10:00 am to avoid the registration queues.
What you will find at eShow Madrid 2026
Four content theatres, dedicated themed areas and a large exhibition and networking floor.
eCommerce Strategies Theatre
Case studies on omnichannel, flexible and multi-currency payments, logistics with unified inventory, retail media and Verifactu compliance.
Future Commerce Theatre
What comes next: live shopping, augmented reality, voice shopping, automated fulfilment and real-time order tracking.
Technology for Marketing Theatre
Evolving SEO and conversational search, Total Search and AEO, first-party and zero-party data, automation and influencer marketing.
Dedicated areas within the fair
FBA Show
The congress for Amazon sellers: Amazon SEO, advertising, logistics, software, market niches and brand aggregators.
Retail Media Show
Driven by Publicis Commerce and focused on point-of-purchase advertising for retailers, brands and technology providers.
PrestaShop and Shopify Village
Areas dedicated to each platform, with their technology partners, agencies and apps for online stores.
Main topics of the 2026 edition
- AI in eCommerce
- Conversational commerce
- Mobile commerce
- Social commerce
- Flexible payments (BNPL)
- Omnichannel
- CRO
- AI personalisation
- Retail media
- Logistics and fulfilment
- Black Friday
- Verifactu
- SEO and conversational search
- AEO and Total Search
- First-party data
- Marketing automation
- Influencer marketing
- Sustainability
If you work in SEO or brand visibility, keep an eye on the Technology for Marketing programme: conversational search and how to appear in the answers of AI engines (AEO) have their own slot. That is where it is decided which brands ChatGPT, Gemini or Google AI Mode recommend, and where mentions in quality media carry more and more weight.
Who usually exhibits?
eCommerce platforms, marketplaces, payment solutions, logistics and shipping companies, marketing and CRM tools, review platforms, on-site search engines, agencies and consultancies.
Shopify is the main sponsor of eShow 2026, with PrestaShop and Publicis Groupe among the sponsors. Tech Show Madrid as a whole also features El Corte Inglés, Doofinder, Channable and CTTexpress, among many others.
The list keeps changing until the day of the event, so check the official version on the Tech Show Madrid website before you go.
Who attends?
The audience is professional and has decision-making power. According to the organiser, about a third of visitors hold management positions (C-level).
- CEOs, founders and country managers
- eCommerce directors and managers
- Marketing and digital marketing directors
- CX, product and logistics managers
- SEO managers and acquisition teams
- Agencies, consultants and technology providers
How to make the most of eShow Madrid 2026
Two days go by very fast. This is what makes the difference between wandering the halls and coming back with useful meetings.
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Register early
Get your pass on the official website and keep it on your phone to walk in without queuing.
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Plan your agenda
Go through the programme of the four theatres and pick the talks that fit your goals.
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Book meetings in advance
Write to the exhibitors you care about and set a time: at the fair they are rarely free.
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Bring specific questions
Budget, timelines and expected results. That way you compare providers on solid ground.
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Follow up within 48 h
Get back to your contacts while they still remember you and turn the conversation into a proposal.
Growwer will be at eShow Madrid 2026
If you run an eCommerce, a brand or an agency, we would love to meet you in person. Growwer is the platform thousands of projects use to get publications and mentions in media where their customers are: more visibility on Google, more authority for your brand and more presence in the answers of AI engines.
It comes just in time to plan Black Friday and Christmas: the publications you order in November will be indexed and working when demand peaks.
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We review your link profile and your visibility in AI
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We suggest media that fit your sector and budget
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If you prefer, we run the whole campaign for you from start to finish
These companies already trust Growwer
More than 17,044 projects already use Growwer
- countries where to publish
- 145
- categories
- 3,180
A great ally to scale our SEO initiatives. The media suggestions have been very good and the content published is of high quality.
Martín Durán Senior Marketing Manager Latam and Iberia
39,983 media outlets to appear in
2,005 added in the last month
Book your meeting with Growwer at eShow Madrid 2026
Leave us your details and we will write to you to set a day and time at IFEMA. If you are not going to the fair, we can also have the call online. We reply within 24-48 h.
Frequently asked questions about eShow Madrid 2026
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eShow Madrid 2026 takes place on Wednesday 4 and Thursday 5 November 2026, from 10:00 am to 7:00 pm on both days.
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At IFEMA Madrid, halls 3-5. The nearest metro stop is Feria de Madrid, on line 8.
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Entry requires prior registration on the official Tech Show Madrid website, which lists the pass types and their conditions.
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Not exactly. eShow is one of the fairs that make up Tech Show Madrid, together with events on cloud and AI, cybersecurity, big data, data centres and HR technology, all at the same venue.
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They run together and share the space. eShow focuses on eCommerce and TFM on digital marketing: SEO, conversational search, data and automation.
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Yes. The organiser has a form for exhibitors and sponsors on the official event website.
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Yes. Fill in the form on this page and we will write to you to set a day and time at IFEMA, or an online call if you are not going to the fair.