Updated for $2026
Link building by sector
In some sectors the problem is not budget: it is that outlets will not take you. These guides cover how links and coverage actually work when your niche is regulated, restricted or simply unwelcome.
Sectors we cover
Each guide explains which outlets accept the sector, how it is negotiated and what to expect on price.
Why a regulated sector works differently
Four things that change against a normal campaign.
The inventory is a fraction
Most outlets turn these sectors down on editorial policy. The catalogue that matters is not the platform's total, it is the outlets that accept your vertical, and that number is far smaller.
Price tracks risk, not authority
An outlet that accepts casino or crypto charges a premium for the reputational risk. Comparing its rate against a general blog at the same DR tells you nothing useful.
Relevance matters twice as much
In a scrutinised sector, a link from an outlet with no topical connection stands out. Relevance stops being an improvement and becomes a requirement.
The pace has to be believable
Profiles that spike in sensitive niches are exactly what spam systems look for. Cadence matters as much as the outlets do.
Frequently asked questions
What people ask before starting in a hard sector.
- Because many outlets run an editorial policy that excludes gambling, adult, crypto or health. Money does not move that: either the outlet accepts the vertical or it does not. Which is why what counts is how many outlets in your sector the catalogue holds, not how many it holds in total.
- Yes, and not because of the outlet's authority but because of the risk it takes on by publishing you. Expect a premium over what the same domain would cost in a neutral niche.
- They help the brand, but a profile built only from outlets unrelated to your sector reads as bought. The sensible mix pairs vertical-relevant outlets with general press.
- Yes. The managed service, from €500 a month, handles selection and execution, and sends you the media proposal to approve before anything is published, which in a sensitive sector is exactly what you do not want to delegate blind.
