Updated for $2026
Link building by sector
In some sectors the problem is not budget: it is that outlets will not take you. These guides cover how links and coverage actually work when your niche is regulated, restricted or simply unwelcome.
Sectors we cover
Each guide explains which outlets accept the sector, how it is negotiated and what to expect on price.
Law firms
YMYL content, cautious outlets and bar rules. How link building works for a law firm, and what it costs.
Read the guide
Addiction clinics
Health, YMYL and an ad-restricted category at once. Which outlets accept it and what they ask for first.
Read the guide
Crypto and Web3
Plenty of outlets willing to publish, and most of them worthless. Telling them apart is most of the job.
Read the guide
CBD and cannabis
Legal here, restricted there. Where you can publish is decided by the outlet's market, not by your budget.
Read the guide
Forex and trading
Financial YMYL in a restricted category, with a reputation problem the outlets know well.
Read the guide
Casino link building platform
The catalogue of outlets that accept iGaming, betting and casino, filtered by country and authority.
Read the guide
Casino link building agency
The managed service applied to iGaming: a proposal of sector-friendly outlets and the campaign run for you.
Read the guide
Why a regulated sector works differently
Four things that change against a normal campaign.
The inventory is a fraction
Most outlets turn these sectors down on editorial policy. The catalogue that matters is not the platform's total, it is the outlets that accept your vertical, and that number is far smaller.
Price tracks risk, not authority
An outlet that accepts casino or crypto charges a premium for the reputational risk. Comparing its rate against a general blog at the same DR tells you nothing useful.
Relevance matters twice as much
In a scrutinised sector, a link from an outlet with no topical connection stands out. Relevance stops being an improvement and becomes a requirement.
The pace has to be believable
Profiles that spike in sensitive niches are exactly what spam systems look for. Cadence matters as much as the outlets do.
Frequently asked questions
What people ask before starting in a hard sector.
- Because many outlets run an editorial policy that excludes gambling, adult, crypto or health. Money does not move that: either the outlet accepts the vertical or it does not. Which is why what counts is how many outlets in your sector the catalogue holds, not how many it holds in total.
- Yes, and not because of the outlet's authority but because of the risk it takes on by publishing you. Expect a premium over what the same domain would cost in a neutral niche.
- They help the brand, but a profile built only from outlets unrelated to your sector reads as bought. The sensible mix pairs vertical-relevant outlets with general press.
- Yes. The managed service, from €500 a month, handles selection and execution, and sends you the media proposal to approve before anything is published, which in a sensitive sector is exactly what you do not want to delegate blind.
