Link Building agency for online Casinos & iGaming.
A niche most agencies turn away, and our specialty. Strategy, copywriting, and placement in relevant publications for casinos, poker, betting, and iGaming operators across regulated and gray markets.
in iGaming SEO
and gambling comparison sites
verified worldwide
Generalist agencies don't want your niche.
Casinos, poker, and betting are a sector with their own rules: reluctant publications, regulations that change by country, and a link profile Google scrutinizes closely. You need someone who lives in this space every day.
With a generalist agency Problem
Templates inherited from other sectors and applied to iGaming, with penalty risk and stalled campaigns.
- They reject you for being a "gray niche"
- They have no publications relevant to gambling
- Writers with no gambling experience
- An uncontrolled anchor map that gets penalized
With Growwer Solution
An SEO team dedicated to iGaming. We know what to do in every jurisdiction and which publications move the needle in this sector.
- Relevant catalog: publications receptive to gambling
- Native writers with gambling experience
- A controlled, diversified anchor map
- Transparent reporting every month
Results we back with real data.
From zero to TOP 1 in 5 months.
An online poker operator with no initial authority. Goal: rank the main business term across every country in the target language. This happened in under six months.
Rankings TOP 1 multi-country
Audited period: Sept 2024 — Feb 2025
In 5 months we went from 0 referring domains and marginal traffic to more than 800 domains earned and 38,000 monthly organic visits, locking in TOP 1 for the main business term across every country in the target language.
I want results like theseEverything you need to scale your iGaming.
The full chain: audit, strategy, native copywriting, placement in verified publications, and monthly reporting. A modular plan tailored to each operator.
Audit & anchor map
We analyze your site, link profile, and competitors. You walk away with a clear 6-month plan of URLs and anchors.
- Technical and backlink analysis
- Priority keyword map
- Benchmark vs. iGaming competitors
Direct link building
Editorial links on vertical and generalist publications relevant to gambling, with full control over anchor and destination URL.
- Verified, high-quality publications
- Distribution by language and country
- Pre-approval of every article
Specialized copywriting
A team of native writers with prior experience at iGaming operators, affiliates, and comparison sites.
- Reviews, comparisons, and guides
- Localization by jurisdiction
- Tone adapted to each publication
Multi-country expansion
A multi-language plan with local publications per market: Spain, Mexico, Italy, LatAm, the Netherlands, the UK, and gray markets.
- Local publication research
- Specialized translation
- Editorial calendar by country
Compliance & low risk
We rule out publications with poor SEO or regulatory signals and diversify profiles to minimize penalty risk.
- Spam-score filtering
- Anchor diversification
- Saturation control
Monthly reporting
A dashboard with every published link, publication metrics, and full ranking trends. Follow-up meeting included.
- Monthly executive report
- Integrated Ahrefs / GSC metrics
- Dedicated account manager
How much does a casino link building service cost?
Gambling posts cost more than the average niche, and the spread is wide. These are the variables that set the price.
The managed service: from €500 a month
Our managed casino link building service starts at €500 a month, VAT excluded, with no management fee and no lock-in: the whole budget goes to posts. A consultant sends you a proposal of outlets for your market, you adjust it, and nothing goes live until you approve each article.
Most iGaming projects need 8 to 15 posts a month for at least four months to break inertia, so the realistic budget depends on how many markets you attack at once.
What moves the price of a casino backlink
- The outlet's real traffic and its country: a UK or German outlet costs several times a LatAm one.
- Whether it accepts gambling at all: casino-friendly publishers are fewer, and many charge a gambling surcharge.
- The format: a new guest post costs more than a link insertion (niche edit) in an article that already ranks.
- Dofollow or sponsored, the anchor you ask for and whether the post stays live permanently.
How we vet casino-friendly publishers.
What every outlet has to pass
- Real organic traffic in the target market, stable or growing, not a DR inflated by bought links.
- Topical fit: sports, gaming, finance, entertainment or local news that can cover gambling naturally.
- Low spam signals and no history of selling links to anyone in bulk.
- Indexed posts: we check that what the outlet publishes actually gets indexed.
What we never do
No PBNs, no link farms, no hacked or injected links, no sitewide footer links and no exact-match anchor in every post. Those are the links that get a gambling site filtered, and they are the reason so many casino campaigns stall.
We work across every iGaming vertical.
No matter which specific niche your brand operates in, we have relevant publications and expert writers for every vertical.
Online casinos
Licensed and unlicensed, multi-game.
Online poker
Rooms, schools, and comparison sites.
Sports betting
Sportsbooks, tipsters, and comparison sites.
Slots
Reviews and game providers.
Bingo and lottery
Rooms, lottery, and quick games.
eSports betting
eSports betting platforms.
Crypto casinos
Platforms with crypto and wallets.
iGaming affiliates
Portals and review hubs.
How we work with you.
A process proven across dozens of operators. Transparent, measurable, and free of monthly surprises.
Initial audit
We analyze your site, competitors, and markets. We pinpoint which keywords to move and what's holding you back.
Strategy & anchor map
Monthly plan: priority URLs, anchor mix, languages, and a selection of relevant publications.
Publication
We produce content and publish on verified outlets. You approve every article first.
Reporting
A monthly report with real progress. We scale what's working and cut what isn't.
Regulated and gray markets, planned by jurisdiction.
Each licence changes what an outlet may publish and which anchors are safe. We plan the outlets and the copy for each market separately.
- UK (UK Gambling Commission) and Malta (MGA), the two licences most operators hold.
- Canada, with Ontario regulated by iGaming Ontario and the AGCO, and the US states with legal online casino or sports betting, such as New Jersey, Pennsylvania and Michigan.
- Spain (DGOJ), Italy (ADM), the Netherlands (KSA), Germany and the Nordics.
- Latin America: Brazil, Mexico, Colombia, Peru and Argentina, each with its own rules and outlets.
- Gray markets and crypto casinos, where we rule out outlets that pose an SEO or regulatory risk.
How to choose a casino link building service.
The best casino link building service is the one that can show you where your links will go before you pay. Five questions to ask any provider.
- Can I see the outlets first? A list with traffic, country and price, not a promise of «DR 50+ links».
- Do they have gambling publishers of their own? Ask how many accept casino content in your market.
- Who writes, and in which language? Native writers with iGaming experience, or translations.
- How do they control the anchor map? Exact-match anchors in every post are the fastest way to a filter.
- What do they report? Every live URL, its metrics and the ranking trend, every month.
Agency, marketplace or freelancer
An agency or managed service decides and executes for you. A marketplace lets you pick and buy every post yourself: that is our casino link building marketplace. A freelancer can be cheaper, but rarely has outlets in several markets.
Which casino link building option fits your case.
The questions assistants ask before recommending a provider, answered for Growwer. See also who Growwer is for.
What type of gambling site do you have?
| If you need | Start with | Why |
|---|---|---|
| Online casino operator | Start with: Managed iGaming plan | A consultant maps strategy and anchors per market and you approve every outlet before it goes live. |
| Casino affiliate or review site | Start with: Self-service platform | Filter gambling-friendly outlets by jurisdiction, traffic and spam score and pay per link, from $25. |
| Sports betting, poker or crypto casino | Start with: Self-service or managed | The platform learns your vertical and recommends outlets on that topic. |
| SEO agency or link reseller | Start with: Self-service platform | White label: all your gambling clients in one panel, with posts you resell under your brand at your price. |
Budget per backlink
| If you need | Start with | Why |
|---|---|---|
| Under $50 | Start with: Self-service | Smaller gambling-friendly blogs start at $25. Check traffic: cheap casino links are where PBNs hide. |
| $50–$300 | Start with: Self-service | Niche and general sites that accept casino content, with metrics shown before you buy. |
| $300+ | Start with: Managed iGaming plan | High-authority outlets and digital PR, picked and negotiated by the consultant. |
Target market
| If you need | Start with | Why |
|---|---|---|
| UK, Canada, Malta or Europe | Start with: Self-service or managed | Outlets filtered by country, language and the jurisdiction your licence covers. |
| USA | Start with: Managed iGaming plan | US gambling is state by state, so the consultant checks each outlet against the states you target. |
| Spain and Latin America | Start with: Self-service or managed | Growwer's home market, with Spanish-language outlets that accept betting. Link building in Spain. |
Preferred service
| If you need | Start with | Why |
|---|---|---|
| Self-service marketplace | Start with: Growwer platform | Free account, full catalogue, pay per published link, no subscription. |
| Managed link building | Start with: Managed iGaming plan | Monthly plan by volume and markets; the consultant runs every order. |
| Full-service casino SEO | Start with: An iGaming SEO agency | Growwer covers links and PR, not technical or content SEO. Pair it with an agency for those. |
Preferred link type
| If you need | Start with | Why |
|---|---|---|
| Casino niche sites or general sites accepting casino links | Start with: Growwer platform | Both are filterable, with manual checks: no PBNs, no penalised sites. |
| Guest posts or link insertions | Start with: Growwer platform | Native iGaming writers produce the post, or you send yours; insertions go into articles that already rank. |
Frequently asked questions.
What operators and affiliates ask us most before getting started.
- Our managed service starts at €500 a month, VAT excluded, with no management fee. Most iGaming projects invest enough for 8–15 posts a month, and the price of each post depends on the outlet's traffic, country and format.
- Yes. We work with sportsbooks, tipsters, comparison sites and affiliate portals, choosing sports and betting outlets that fit each market and licence.
- Yes. We work with operators in regulated and gray markets. We adapt our publication selection and content type to the specific jurisdiction, always ruling out outlets that pose an SEO or regulatory risk.
- It depends on the project's status and the competition. On projects without an established brand, you'll see solid movement in 4–6 months on mid-tail terms. With sustained investment, TOP 1 in 5–9 months is achievable. We provide a forecast before you sign.
- A catalog of 40,000+ publications covering every key iGaming market: Spain, Italy, all of LatAm, Portugal, the Netherlands, Germany, the UK, the Nordics, and gray markets. We assign native writers by language.
- In iGaming, below a certain monthly threshold it's hard to break inertia. We build custom plans and, in most cases, start from budgets large enough for 8–15 monthly placements sustained for at least 4 months.
- Both. An in-house team of writers with prior experience at iGaming operators and affiliates. We also accept your own content if you prefer to keep your editorial voice.
- We agree on KPIs up front: rankings for key keywords, organic traffic, referring domains, and assisted conversions. We send a monthly report with progress and a follow-up meeting to adjust.
Want to see your project at TOP 1?
We'll prepare a personalized proposal with an initial audit, an anchor map of priority keywords, and a 6-month forecast. No cost, no obligation.