Growwer

4th Annual Study · 2026

Annual Link Building, PR & Media Study 2026

The report that sets the pace for the industry. Clear signals and actionable insights to plan your 2026 strategy without flying blind.

  • What’s really changing in editorial link and mention buying.
  • How the press vs. blog mix is evolving and what it means for authority and ROI.
  • Which anchor and destination patterns are driving more business in 2026.
  • PR in the age of LLMs: signals to get cited, recommended, and remembered.
  • Mistakes, bad practices, and red flags that can ruin entire campaigns.
  • Insights
  • PR & LLM Visibility
  • Actionable Signals
  • Execution Checklist

Download the study (PDF)

We’ll send it to your inbox. No noise. No empty promises.

* Required fields

Growwer will process your data to enable your registration on our platform and provide you with our services. You can exercise your rights of access, rectification, deletion, opposition, limitation of processing and portability by writing to [email protected]. More information in the .

Ideal if you manage LB/PR campaigns and want to execute 2026 with more certainty and less trial and error.

These companies already trust Growwer

  • Amazon
  • Glovo
  • Binance
  • Leroy Merlin
  • eDreams
  • IONOS

Three signals you can act on

What no longer works (and why)

Signals to spot “by-the-book” strategies that are losing traction and where the market is actually heading.

Fast media selection

How to filter inventory using editorial criteria, context, and return probability. No “lists”: a system.

PR for LLMs (no fluff)

Signals that help you get cited and remembered by generative systems connected to classic SEO.

What you’ll find inside (no spoilers)

  • Sample size and market context.
  • Buying patterns: recurring formats and signals.
  • Destination + anchor: how optimization looks when the goal is revenue.
  • PR for LLMs: what truly builds authority, and what just looks like it.
  • Expert opinions: practical recommendations to execute in 2026.
  • Scams and bad practices: signals to spot them before you pay.
  • Final checklist to plan campaigns with clear criteria.

Listen to our study in podcast format

A quick overview to get you up to speed. If you want the deep insights, it’s all in the PDF.

Who contributed to this study

Industry voices with direct, tactical, and actionable perspectives.

  • Crystal Carter

    Head of SEO Communications, Wix

  • Anastasia Kotsiubynska

    Head of SEO, SERanking

  • Erik Sarissky

    International Marketing & Product Localization · Ahrefs

  • José Llamazares

    SEO & CRO at Meliá Hotels International

  • Ana Vicente

    SEO Project Manager, Havas Market

  • Dean Romero

    Co-Founder Dinorank

  • Cesar Aparicio

    Founder Cráneo Previlegiado

  • Luis M. Villanueva

    Co-Founder & CEO Webpositer Agency, Academy & SeoBoxClub

  • Lorena Romero

    SEO Manager Europe, Puma

  • Julio Domínguez

    SEO Manager Ecommerce & Tech, Leroy Merlin España

  • Álvaro Mazariegos

    Director of audience at El Español

  • Carlos Sanchez Donate

    Technical SEO & Co-Founder, Asdrubal

  • Carlos Ortega

    Technical SEO Consultant

  • Juan González Villa

    Head of SEO and founder, USEO

  • Clara Soteras

    SEO Consultant for Media Publishers

  • Jordi Ordóñez

    Ecommerce Consultant

  • Álvaro Peña

    CEO, Head of SEO & IA at iSocialweb and Growwer

Ready to plan 2026 with an edge?

Download it and use it as a decision guide: what to prioritize, what to avoid, and where the opportunity lies.

Download the study