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That said, you may never have considered that they can help you improve your digital marketing campaigns. Do you want to know how to use emojis to improve CTR and which ones to use? At Growwer we tell you how and show you which ones are the best.
Improve CTR with SEO emojis
Emojis can increase CTR in search results. In other words, they can increase the number of visitors to your website. What we want is for users to notice our website and click on it, and one way to achieve that is to bet on SEO emojis.
Emojis have become a tool within your reach to improve the browsing experience and build greater user trust, boosting the number of visits to your website.
But to make it possible, you will need to keep in mind a few important factors that will help you get the most out of them.
- First of all, you should not overuse them because they can end up creating a negative image. Use them mainly to reinforce a message or piece of content, highlighting with them what you want to convey to the user.
- Emojis offer countless possibilities, and you should be careful when using them because otherwise you may confuse the user.
Below we are going to show you some of the most common and appealing SEO emojis that you can add to your meta tags or to your Instagram account.
Which emojis should you use for SEO?
The purpose of SEO emojis is not only to make a piece of content or a title more visually appealing, but also to make Google recognize the symbols and show all the searches associated with them.
That is why it is worth knowing which emojis are the most suitable to improve CTR.
The best emojis for meta tags
Meta titles are something key you should pay attention to, since the title is the first thing the user will see after running a search. Meta titles should sum up all the content of the page in one convincing sentence, but if you can also add a visual element that hooks the reader, even better. That will make your message stand out more against the competition, and the user will choose your option over the rest.
By catching their attention, SEO emojis can help readers find what they are looking for more easily. Many of these elements are creative, but many others have a more serious and specific function: to make everything very clear and avoid misunderstandings.
Some of the most widely used emojis for SEO will look familiar, since you have seen them in different meta titles on the internet. They are basically the following:
- The green check mark
- The medal symbol
- The blue arrow
- The pointing finger
- The explosion emoji.
We recommend using these emojis at the start of the title, as that will make it stand out against the other options the user will find on the internet when searching.
As with the title, it is also necessary to add emojis to meta descriptions. Users will click on original content and will end up choosing whatever catches their attention the most.
Next, we are going to name some of the most widely used ones. But remember that you should not overuse them:
- Green check mark symbol, ideal for highlighting a positive aspect or the benefits of your blog or website.
- Medal emoji. It is used to highlight a specific service or piece of content that may be of great interest to the user.
- Hourglass icon. It creates the feeling that the content is available for a limited time, prompting the user to get the service or product in question as soon as possible.
- Airplane emoji. It is used to highlight a specific value of the company, such as fast delivery.
- Telephone symbol. When you include your company's phone number, you can use this emoji so users can see it clearly and contact you quickly.
Eye-catching emojis
Some of the most appealing emojis are the ones related to social animals such as:
- The fox, which denotes shrewdness
- The lion, which shows courage or bravery
Seasonal emojis are also ideal for celebrating a holiday or special event, such as the Santa Claus emoji or the vampire emoji.
Some of the emojis that grab users' attention the most convey timeliness and are associated with promotions or limited-time offers that call for a certain urgency to take advantage of.
There are also more original ones, such as robot, mermaid, dinosaur, singer or alien emojis.
The best emojis for your Instagram bio
The red heart emoji is one of the most popular, although there are many more. The idea is to communicate spontaneously through symbols that express what we want or think in a simple way.
That is the case of the face with tears of joy, which denotes something very funny, the smiling face with heart eyes, which usually expresses affection or love, or the face blowing a kiss, which signals thanks or a greeting.
There are cleverer but equally practical ones, such as the thinking face when facing a doubt or a reflection, the surprised face, which conveys astonishment, or the smirking face, which expresses mischief or irony.
How do you add emojis to YouTube titles?
Adding emojis to YouTube titles from a phone is very easy. Most Android devices include this option in the keyboard itself. However, if that option is not available, you can also use websites with emoji lists that let you copy and paste them easily.
On a computer it can be a bit more complicated, although once you have done it the first time, it will seem very easy every time after that. Just go to the YouTube platform and log in to your account with your username and password.
Choose the place where you are going to put the emoji, in this case the title of a post you are about to publish, click on the text bar and press the “Windows” and “+” keys. A pop-up window will appear right away with three tabs, each with a wide variety of emojis divided into different categories. To choose the one you want, click on it and press the “Escape” key.
Where can you find SEO emojis?
On Google you have several websites where you can easily find SEO emojis, including the following:
- Emojipedia. As its name suggests, it is like an encyclopedia where you can copy and paste the icons you like best.
- Emojicopy. This is a platform with a large number of SEO emojis to add to your social media.
- Emoji extension for Google Chrome. Download it through Google Chrome to get something similar to a keyboard with emojis.
- Símbolo. This is a website with simple SEO symbols that you can copy and paste into your social media or documents.
