Growwer data study · October 2026
Where is the same outlet cheapest?
The price of 5,234 Spanish outlets on Growwer and on the link building marketplaces that sell the same outlets, compared outlet by outlet and before VAT.
See the comparison- 5,234
- Spanish outlets compared
- −18.4%
- against Publisuites, same outlet
- 72.9%
- of outlets cheaper than on Paper Club
- 27 of 27
- topics cheaper than all three
What the data shows
- The same outlet costs 18.4% less on Growwer than on Publisuites. Across 2,888 outlets listed on both, Growwer is cheaper for 72% of them.
- Against Paper Club, the gap is 19.6%. It shares the most outlets with Growwer (3,282), and Growwer is cheaper for 72.9% of them.
- Against Prensalink, 15.6% less. Across 2,988 shared outlets, Growwer has the better price for 65.3%.
- The lead holds in every topic. In all 27 topics with enough outlets, Growwer is cheaper than Publisuites, Prensalink and Paper Club for most outlets. Niches show the widest gap: against Prensalink it reaches 43.3% in real estate, 42.2% in history, 42% in transport and logistics.
- Against Getlinko, Growwer wins on count. It is cheaper for 70.2% of the 1,665 shared outlets, although the median gap is small: 2.7%.
Growwer against each marketplace
Only the outlets listed on both. Price of a sponsored article, before VAT.
| Marketplace | Shared outlets | Median on the marketplace | Median on Growwer (same outlets) | Difference per outlet | Result |
|---|---|---|---|---|---|
| Paper Club | 3,282 | €193 | €153 | −19.6% | Cheaper on Growwer |
| Publisuites | 2,888 | €167 | €126 | −18.4% | Cheaper on Growwer |
| Prensalink | 2,988 | €160 | €137 | −15.6% | Cheaper on Growwer |
| Getlinko | 1,665 | €78 | €71 | −2.7% | Cheaper on Growwer |
| Ereferer | 2,523 | €109 | €125 | −1% | About the same |
| WhitePress | 2,303 | €110 | €111 | 0% | About the same |
| Prensarank | 968 | €120 | €132 | +3.8% | Dearer on Growwer |
- Paper Club 72.9%
- Publisuites 72%
- Prensalink 65.3%
- Getlinko 70.2%
- Ereferer 52.7%
- WhitePress 50%
- Prensarank 45.8%
By topic
How much less the same outlet costs on Growwer, median by topic.
| Topic | Publisuites | Prensalink | Paper Club |
|---|---|---|---|
| Parenting | −20.8% | −25.6% | −20.7% |
| Pets and nature | −23.7% | −27.7% | −26.1% |
| Motoring | −18.8% | −23% | −17.9% |
| Beauty and fashion | −20.3% | −22% | −19.6% |
| Real estate | −30% | −43.3% | −25.2% |
| Legal | −27.9% | −39.1% | −26.7% |
| Relationships and weddings | −21% | −31.3% | −31.6% |
| Health | −24.6% | −26.5% | −30.9% |
| Humour and leisure | −21.3% | −26.6% | −18.8% |
| News and politics | −22.4% | −12.5% | −18.3% |
| Science and environment | −24.9% | −24.9% | −21% |
| Food and drink | −22.4% | −24.1% | −28.6% |
| Transport and logistics | −30% | −42% | −22.6% |
| Art and design | −23.7% | −31.3% | −22.6% |
| Engineering and industry | −30% | −40.7% | −26.6% |
| Technology | −19.2% | −21% | −20.3% |
| Gaming | −25.1% | −30% | −17.1% |
| History | −30% | −42.2% | −17.1% |
| Marketing and SEO | −21.1% | −30% | −27.3% |
| Sports | −23.7% | −16% | −13.1% |
| Film, TV and music | −21.3% | −26.1% | −19.9% |
| Business and jobs | −21.3% | −12.5% | −17.9% |
| Education and languages | −19.7% | −25.6% | −22.2% |
| Travel | −20.4% | −21% | −21.6% |
| Psychology | −30% | −36.3% | −38.9% |
| Religión | −30% | −56.3% | — |
| Home and DIY | −22.8% | −26.4% | −23.6% |
“—”: fewer than 30 shared outlets in that topic.
What it means for your budget
- Compare the outlet, not the marketplace. Most Spanish outlets are listed on several marketplaces at once, and the price changes from one to the next. Before you buy, look the same outlet up on two or three of them.
- Niches save the most. In topics with few outlets the price gap between marketplaces widens; in news or business, where supply is large, it narrows.
- Check whether the price includes VAT. Growwer and the marketplaces in this comparison show prices before VAT. If a marketplace shows final prices, take the tax off before comparing.
How the study was done
We compared the price of a new sponsored article on the 6,728 active Spanish outlets in Growwer's catalogue with what competing marketplaces ask for those same outlets, on 23 October 2026. 5,234 outlets are also listed on at least one of them. The comparison is outlet by outlet: each row of the table counts only the outlets listed on Growwer and on that marketplace.
Growwer's price is the catalogue price for the outlet's dearest link option, including any active offer. The competitor's price is its published list price, the cheapest one when an outlet is listed more than once. The difference is the median of the per-outlet differences, as a percentage of the competitor's price.
Only marketplaces that publish prices before VAT, as Growwer does, are included (we checked their terms on 23 October 2026). Getalink says it shows final prices and Leolytics publishes no terms, so both are left out. Topics appear only with 30 or more shared outlets per marketplace, and adult or esoteric topics are excluded. No outlet is identified: only aggregate figures are published.
Frequently asked questions
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It depends on the outlet, because most are listed on several marketplaces. Comparing the same outlet, Growwer is cheaper than Publisuites (18.4% at the median), Paper Club (19.6%) and Prensalink (15.6%). See the full marketplace comparison in where to buy links.
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No. Growwer and every marketplace in this comparison show prices before VAT and add it at checkout, so the gap does not come from tax.
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Each marketplace negotiates with the outlet and adds its own margin. Some charge a separate fee or sell credit packs. That is why it pays to compare the final price of each outlet rather than a marketplace's average rate.
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Yes, with a link to this page. You can download the tables as CSV. To see the price of each outlet, check the catalogue with prices.