Here we want to show you the best free SEO tools so you can build an SEO ranking strategy tailored to your marketing campaign. They are online allies that will help you optimize your content marketing strategy, drive traffic to your website and achieve better rankings.
To reach these goals, you need to plan an effective SEO strategy in detail, and this kind of tool cannot be left out of it. If you do not know where to start, take note of these free services to achieve good rankings on the internet.
Google Search Console
Google Search Console is a free service offered by Google to analyze and fix any problem on your website related to search results. With this program you will be able to understand how Google sees your website and improve its image, without having to sign up.
Search Console will let you confirm that Google can indeed find and crawl your website, but it will also fix indexing problems and detect and update new content. In fact, every time Google detects indexing problems on your website, whether due to spam or other reasons, you will receive alerts.
If you wish, you can check your website traffic data and find out how often it appears in Google Search, which search queries are associated with it and how often users click on each of them.
Likewise, it will show you the sites that link to your website and let you fix problems related to mobile usability or to AMP or open-source pages, among others.
RankBox (7 days free)
With RankBox you will stay up to date on how your SEO projects are evolving. This platform will give you first-hand information on the position of your search terms so you can optimize and improve your website's ranking.
When it comes to developing a quality SEO strategy, it is very important to know where your website stands in Google. Well, this tool will give you detailed, clear and organized information so you can track it accurately, with an estimate of organic traffic.
The program uses the SEOBOX device network to deliver local results based on a network of IPs that will be put at the service of your needs. It is the perfect sync between SEO hardware and software, with thousands of devices that will give you accurate and fast results every day. All with the highest security (encrypted data transmission) and growing scalability to adapt to new tools and features without losing quality.
Google PageSpeed Insights
The purpose of PageSpeed Insights is to provide clear information about the real performance of websites, whether on desktop computers or mobile devices, while also offering tips to improve it.
This platform provides website performance data based on two metrics: First Contentful Paint (FCP) and DOMContentLoaded (DCL). The data obtained is compared with the pages included in the Chrome User Experience Report, or CrUX, to measure the speed score according to these categories: Fast (in the fastest third), Slow (the slowest third) or Average (within the middle third).
As for the optimization score, PageSpeed Insights determines whether the recommended performance practices are followed through a score from 0 to 100. That way, you will know whether the performance of your page can be improved or not. In this regard, websites can have good optimization (a score of 80 or higher), medium optimization (a score between 60 and 79, with plenty of room for improvement) or low optimization (a score between 0 and 59, with a lot of room for improvement).
The “Optimization Suggestions” section offers a list of all the most recommended common practices that the analyzed page can apply, whenever necessary.
These optimization suggestions only apply to performance factors that do not depend on the user's network connection, such as HTML structure and the use of external resources (JavaScript code or images). By following these recommendations, the performance of the page should improve.
Kiwosan (15 days free)
Kiwosan offers a set of fast and intuitive SEO tools that will help you analyze keywords, the on-page SEO of your page and Google results. Its main goal is to rank your website, and it relies on the competition and on content optimization to reach the top positions in Google.
In addition, thanks to the participation of its own users, it keeps evolving, which translates into new tools and features. What will you find in Kiwosan?
- Keyword analysis to know which terms your website should use to rank. In fact, it offers one of the most complete studies in English and Spanish: related, suggested and comparative keywords, keywords in the form of questions, and so on.
- On-page SEO analysis. Kiwosan analyzes the content, internal links, loading speed and ranked keywords, among other aspects. This way you will see visually what your website needs to improve, with recommendations to get it done.
- SERP analysis, providing information such as the number of links or backlinks pointing to your website, the number of domains, the word count of the content or keyword density.
- Content optimization through keyword analysis, KF*IDF analysis and entity analysis.
Screaming Frog (free version)
The Screaming Frog tool will let you crawl your website to get a full report of all the images, files, links and other information relevant to an SEO audit.
This information is very useful to lay your website bare and understand its main errors and the simple fixes you can implement. The work Screaming Frog does can be done with other methods, but the main advantage is that you will save a lot of time, work and effort. Checking every image or file can be exhausting, while this tool will give it to you in minutes.
It is not a typical SEO tool, but it is very effective and is available for PC, Linux or Mac. As we said, it will let you run an SEO audit and check in detail the state of your website, or even your competitors' website.
Once the scan is done, Screaming Frog will give you, neatly organized, all the data you need to know about its on-page optimization: headings, descriptions, titles and metadata, 404 errors, duplicate content, redirects, code errors and so on.
Rank Math
WordPress has evolved over time to make up for its shortcomings in SEO optimization for search engines. One of the SEO plugins in use is Rank Math, a relatively new tool that is getting quite a lot of attention.
This free plugin has become very popular thanks to its many qualities. Its main function is to manage the basics of on-page SEO on your website, in terms of custom titles, metadata tagging, keyword use and density, and so on.
It has 15 different modules that you can configure individually according to the needs of your website. Its main features and functions include the following:
- A simple, easy-to-use setup wizard.
- A powerful, clean and simple interface.
- XML sitemap to create the sitemap easily and automatically.
- 404 error monitoring with detailed statistics to fix them.
- Automated image SEO based on the name of the image.
- Google Search Console integration without having to leave the WordPress admin.
- SEO analysis with a current assessment of your project.
- Individual SEO customization for all types of content.
- Redirections, to create and manage them without having to install more plugins.
- Automatic ping so search engines index your new content quickly.
OpenSerps
OpenSerps is one of the most functional online SEO tools, letting you know the position of your website in detail, as well as analyze search volumes and keywords, among other things.
It is a very simple tool, which makes it ideal for beginners, although professionals can also use it for quick lookups.
It offers quite a few functions and utilities not only to work on SEO, but also to improve rankings on search engines such as Yahoo or Bing, as well as on platforms such as eBay or Amazon. Its main free utilities include the following:
- SERP Check to find out the current position of our keywords on the Google results page.
- KW Volume to get a list of suggestions from a keyword you enter. In a few minutes you will get very interesting data, such as the number of searches, a chart with the search trend, the cost per click or the paid competition.
- Suggest Tool works like the previous one, except that it does not provide data on searches or CPC. Its purpose is to offer words related to the main keyword.
- Keywords by domain or relevant pages by domain, with charts and tables with useful data about the competition.
- Competitors, a section to find out the position of a given website and the number of visits it gets, as well as its bounce rate or its direct competitors.
- Local Rank Tracker or local SEO to check your rankings in local searches and identify your direct competitors.
- Extract YouTube Tags. If you are a YouTuber or have a YouTube channel, find out which tags the competition uses to rank its videos.
Free Ahrefs tools
It is one of the most complete online SEO tools, with learning materials as well as fairly useful support and community. Ahrefs Tools has one of the most powerful backlink checkers, as the second most active web crawler after Google. That means it has the best database in the industry. In fact, its backlink index is updated with new information every few minutes.
Ahrefs Tools will let you analyze your website in detail through its Site Explorer Tool: keyword rankings and their search volume, the links pointing to your website and where they come from, and the number of keywords ranking organically. You will also be able to access many reports to find broken links or to look for inspiration with new and interesting content.
As for the Site Audit Tool feature, it will let you audit your website to find the errors or problems that are holding you back from the best optimization. It is a weekly or monthly analysis with the most common errors that usually occur in technical SEO. In addition, it will generate a real-time visual dashboard of the status of your website so you can see what is right or wrong on your page, using a score from 0 to 100.
You can use this tool throughout the long journey of your page to find information about its main problems and to find out whether you have solved them. It even has databases from different countries to give you a view of your international organic presence.
Ubersuggest
Ubersuggest is a very competitive tool based on keyword combinations, something essential for running SEO or SEM campaigns. Just enter the keyword in the search box to get numerous combinations in seconds, which will be key when you add synonyms of the main keyword to your web content.
Over time, Ubersuggest has established itself as one of the most powerful SEO tools, adding new features along the way: the ability to export data to CSV, advanced filtering, a larger volume of suggested keywords and the availability of search volume, competition and cost per click.
As we mentioned, using Ubersuggest is very simple and intuitive. The first thing to do is set the language, then enter the keyword in question and click the search button. The results will appear in front of you with the following information: related keywords, monthly search volume, cost per click for SEM campaigns and level of competition (1 is the maximum value).
Likewise, its tools will let you access the history of search volume throughout the year and add the negative terms or words you want to remove from the search. You can also filter the results by the chosen keyword and export the results to CSV as if it were a spreadsheet.
Growwer
Growwer is dedicated to finding media outlets that fit your project and the ideal keywords to boost your rankings on the internet. The platform has an exceptional database with thousands of different domains in order to measure the keyword trend and the traffic of each domain with an upward trend.
If you are looking for a ranking of websites with quality content where you can include links to your website, Growwer will carry out a thorough analysis of the media outlets best suited to your project. Once you sign up, you will have access to two types of panels, depending on what your business needs at that moment:
- Buyer panel. If you need media outlets or blogs to promote your website, this panel will give you a list of the most recommended media outlets. It is very intuitive and easy to use. Just enter your details and the keywords you want to rank for, and the system will take care of everything else. In any case, it is important to remember that the more detailed the information you add, the higher the quality of the final list.
- Seller panel. If you have a blog or media outlet and want to increase your income, you will need to sign up for this panel. Simply add the website you work on and the type of product you offer to buyers. Once the article in the order is published, you will receive the money in your wallet.
SEO is not intuitive: you need to know how it works and learn how to handle it. For a website to achieve good rankings and be among the top search results on Google, you will need to master more than one tool. Once you start learning about and using these free SEO tools, the best on the market, the presence of your website on the internet will improve and your number of visits will grow.
SEOcrawl
SEOcrawl is an online SEO tool that aims to save the SEO consultant or team dozens of hours every week. It brings all SEO reporting, keyword and URL tracking and task management together in one place. This way, you can work in real time with the team of each project and measure the impact of every task you carry out.
In addition, it has features that are unique in the world, such as:
- Keyword and URL tagging, and rules to automate tagging
- Report of new and lost keywords
- Automated weekly and monthly SEO reports with the performance of the top keywords and pages
- Absolute and percentage change in clicks, impressions, CTR and average position for all keywords and URLs.
- Unlimited keyword and URL Rank Tracker
And much, much more.
