Backlink Gap Analysis
Find the sites that link to your competitors and not to you. Enter your domain and up to three rivals to see the gap, and which of those outlets you can get a post on today.
Why the backlink gap is the shortest list
A list of every site in your niche is long and mostly cold. The gap is short: sites that already link to businesses like yours, and so have shown they cover your topic.
Most gap tools stop there and leave you to find a contact for each domain. This one also checks each domain against the Growwer catalog, so you can tell at a glance which links you can order today and which ones need outreach.
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Shared by several competitors
A domain that links to two or three of your rivals is a link your niche expects. These rows come first: they are the gap that matters most.
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On Growwer
The outlet sells posts on Growwer. Open it to see its traffic, metrics and price, and order the post with the anchor and target URL you choose.
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Not on Growwer yet
Still worth knowing: it tells you where your niche gets links. Request the outlet and our team will try to add it, or pitch it yourself.
What to do after a backlink gap analysis
The gap tells you where to look. These are the next steps, from the detail of each link to buying the ones you are missing.
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Go deeper on one competitor
The gap shows the domains you are missing. The competitor backlinks tool shows how a rival got each one: the page, the anchor and whether the link is dofollow.
See a competitor's backlinks -
Check your own profile
Before you close the gap, look at what you already have. The backlink checker lists your referring domains and the outlets you could get links on next.
Open the backlink checker -
Close the gap with real outlets
On Growwer you pick the outlet among 39,881+ verified ones, check its traffic and metrics, and choose the anchor before you buy.
Buy quality links
Backlink gap FAQ
What the gap is, how the tool builds it and how to read the result.
- The backlink gap is the set of websites that link to your competitors but not to you. Those sites already link to businesses like yours, so they are the most likely to link to you too.
- For each competitor, it asks DataForSEO for the referring domains that link to it and never to your domain, keeps the 200 strongest, merges the lists and checks every domain against the Growwer catalog. Domains shared by more competitors come first.
- Your search competitors, not only your business rivals: the domains that rank for your main keywords. Pick sites of a similar size to yours; giants like Wikipedia or Amazon have links you can't match.
- It is DataForSEO's rank, from 0 to 100, of the links from that domain to the competitor. Higher means stronger links. When a domain links to several competitors, you see the highest value.
- Many referring domains don't sell posts: directories, partners, press that covered a story. Those links are earned, not bought. You can still request any domain from the result, and our team will try to add it to the catalog.
- Yes. You get a few analyses a day with no sign-up, and results are cached in your browser for 24 hours, so repeating a comparison that day doesn't use one of them.
Get the links your competitors already have
Choose every outlet, check its metrics and set the anchor of each link before you buy.
These companies already trust Growwer
How can we help?
If you have questions, talk to one of our experts.