Competitor Backlinks: see who links to your rivals and replicate it
Paste a competitor's domain and get the sites that link to it, with their metrics. The ones available on Growwer are marked, so you can replicate your competitors' links in one click, with no outreach.
Free, no sign-up to run the analysis. Growwer gives you access to 39,881 outlets with verified traffic.
Competitor analyzed
your-competitor.com
Referring domains
- industry-news.com Replicable
- marketing-weekly.net Replicable
- local-guide.org Outreach
2 of 3 links available on Growwer · Order in one click
Free competitor backlinks checker
Check any competitor's backlinks in 30 seconds
Enter a competitor's domain. You'll see the domains that link to it, and a Replicate button on every one you can get on Growwer.
How to find and replicate your competitors' backlinks
A short method to go from a competitor's domain to links of your own: who to analyze, what to look at, and which links to go after first.
Find your real search competitors
Your SEO competitors are not always your business rivals: they are the domains that rank for the keywords you want. Search your five or ten main keywords and write down the domains that keep showing up in the top 10.
- Pick 3 to 5 domains that rank for several of your keywords, not just one
- Skip giants you can't compete with yet (Wikipedia, Amazon, big marketplaces)
- Include a competitor that ranks well with a young site: its links are the easiest to match
Who counts as a competitor
- Ranks for 3+ of your keywords
- Same country and language as you
- Only competes offline, not in Google
- A giant with millions of links
Pull their backlinks and read them by domain
Paste each competitor into the competitor backlinks checker above. Read the list by referring domain, not by raw link count: a hundred links from one site are worth far less than ten links from ten sites.
- Look at the topic of each linking site: is it relevant to your niche?
- Check that it has real traffic in your market, not just a high DR
- Confirm the link passes authority with the dofollow checker
- Note where the link sits: in the article body beats a footer or a sidebar
Go deeper: our backlink audit guide explains how to judge a link beyond DR, with real traffic, country and top keywords.
What to look at in each link
- Topic of the linking site
- Real traffic and its country
- Link type: dofollow or nofollow
- Placement and anchor text
Find the backlink gap
The backlink gap is the list of domains that link to your competitors but not to you. A domain that links to two or three of your rivals has already shown it covers your topic and accepts links like yours: that's your first target.
You can build it by hand with the steps below, or let the backlink gap tool compare you with up to three competitors at once and mark the domains you can get on Growwer.
- Put every competitor's referring domains in one sheet
- Count how many competitors each domain links to
- Remove the domains that already link to you
- Sort by the number of competitors, then by traffic and relevance
Backlink gap, by priority
- Links to 3 of your competitors Top
- Links to 2 of your competitors High
- Links to 1, relevant and with traffic Medium
- Directories, spam, PBNs Skip
Replicate the links you can get
Here is where the checker saves you weeks: it marks every referring domain that is available on Growwer, so you can replicate that link in one click, with the price and metrics upfront and no outreach. For the rest, the classic routes still work: guest posts, digital PR, resource pages and broken link building.
- Start with the replicable domains that also sit in your backlink gap
- Browse similar outlets among the 39,881 on Growwer when a rival's link isn't available
- Skip links you would not want even if they were free: PBNs, link farms, off-topic sites
- Spread the links over months, with varied anchors, so the profile grows naturally
Ready to start? Buy links on Growwer from outlets with verified traffic, and see the link type of each one before you order.
Replicable on Growwer
What the checker tells you for each competitor link:
- Whether the outlet is available now
- Its metrics and price, one click away
- Similar outlets when it isn't
From competitor analysis to ordered link in minutes
Replicate in one click
Get the links your competitors already have
Sign up for free to order links on the outlets your rivals use, or on any of the 39,881 outlets on Growwer, with metrics, price and link type upfront.
Prefer the standalone tool? Open the backlink checker or the backlink audit guide.
Competitor backlinks FAQ
What people ask most before replicating a rival's links.
- Paste a competitor's domain into the checker on this page. You'll get the domains that link to it, with metrics and a sample link for each, and the ones available on Growwer are marked so you can replicate them. No sign-up is needed for the analysis.
- It's the set of domains that link to one or more of your competitors but not to you. The domains that link to several competitors are the best targets: they already cover your topic and link to sites like yours.
- Yes. You're not copying their content, you're finding sites that already publish and link on your topic and asking for, earning or buying a link of your own. It's one of the most common link building techniques.
- The ones that link to several of your competitors, come from relevant sites with real traffic in your market, and pass authority (dofollow). Leave out directories, link farms and off-topic sites, even if a rival has them.
- The linking domain is one of the outlets you can publish on through Growwer. You can order a sponsored article with a link there directly, with its metrics, price and link type shown before you buy, instead of doing outreach.
- Three to five is enough for most sites. Fewer and you'll miss patterns; more and the list gets long without adding many new domains. Repeat the analysis every quarter to catch their new links.
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