Guide and alternatives · updated for 2026
Alternatives to Authority Builders
Authority Builders sells editorial placements secured through direct outreach, and has been building publisher relationships since 2016. Of the English-language services it is the one that comes closest to letting you choose, which makes it the most interesting comparison in this group.
Analysis based on the platform's own public sources
- 2016
- Since when it has built direct publisher relationships
- 3
- Products: managed, guest post access and packages
- Manual
- Its stated review process for every placement
- Google + AI
- Where it positions the authority it builds
What is Authority Builders?
Authority Builders Co. sells natural editorial placements on sites it has built direct relationships with since 2016. Its argument is that these are real sites with real audiences rather than automated listings.
It runs three products instead of one: a fully managed campaign service, a guest post service that gives you access to the sites and their metrics, and packages where you set the metrics and their team picks the best fit.
That middle product matters for this comparison: it is the one place in this group where you get to see the sites, which makes it the closest thing to a marketplace among the English-language outreach services.
How does it work?
Three ways in, depending on how much control you want.
If you want it handled
The managed service runs the whole campaign for you.
- Agree targets and criteria.
- Their experts build the campaign.
- Placements are secured by direct outreach.
- You review the delivered report.
If you want control
The guest post service gives you the sites and their metrics.
- Browse real sites in your niche.
- Check the metrics before committing.
- Pick the placements yourself.
- Or set metrics and let packages choose.
Pros and limitations
A balanced read of what it offers.
What works well
- Direct publisher relationships built over years, not scraped lists.
- Manual review of every placement.
- Three products, so you choose how much control to keep.
- The guest post tier actually shows you the sites.
Where it falls short
- The catalogue is far smaller than a full marketplace's.
- English-language focus, with little depth in other markets.
- Outreach-based sourcing is slower than buying from a live catalogue.
- Prices vary campaign by campaign rather than sitting on a public list.
Authority Builders vs Growwer
Curated outreach against catalogue scale.
| Authority Builders | Growwer | |
|---|---|---|
| If you want it run for you | Managed tier, or the guest post tier where you pick | Managed service from €500/month, and you approve the list of outlets before anything runs |
| Model | Outreach placements, three products | Marketplace you browse yourself |
| Who picks the outlet | You, on the guest post tier | You, always |
| Catalogue size | Curated, not public | 41,000+ outlets |
| Languages | English-first | 10+ publishing languages |
| Sourcing | Direct outreach, manual review | Live catalogue, filter and buy |
| Speed | Campaign timeline | Immediate |
Growwer is our platform. Authority Builders' figures come from its public site.
Other alternatives
Platforms with a bigger catalogue, if scale is what you are missing.
WhitePress
International content marketing and digital PR marketplace with a copywriting service.
Read the review
Collaborator.pro
Guest post and press marketplace where you deal with the site owner directly.
Read the review
Bazoom
Scandinavian full-service platform aimed at international campaigns.
Read the review
Which Authority Builders alternative to choose for your case
The questions worth answering before you switch, with the option that fits each answer. It is not always Growwer: see who Growwer is for.
What are you looking for in an alternative to Authority Builders?
| If you need | Look at | Why |
|---|---|---|
| Cheaper backlinks | Look at: Growwer, or a guest post marketplace | Growwer starts at €20 per post with the article included, plus outlet deals and link insertions, with no subscription. Below that price, check traffic before buying. |
| Higher-quality sites and stronger SEO | Look at: Growwer | Monthly traffic and its trend before you buy, outlets checked by hand, and payment held until you approve the post. How to buy links. |
| A larger publisher database | Look at: WhitePress, Bazoom or Growwer | WhitePress lists 120,000+ sites and Bazoom 80,000+ (declared); Growwer 41,000+ verified outlets. |
| Managed, done-for-you link building | Look at: Growwer managed service | Outlet proposal within 48 hours, run once you approve it, from €500 a month with no management fee. Managed service. |
| Digital PR and major news publications | Look at: Growwer | News outlets with Google News and Discover, and press releases published with date and URL. Press releases. |
| Visibility in ChatGPT and AI search | Look at: Growwer | Placements on the outlets AI assistants cite most, measured in our own study. Media cited by AI. |
| Agency, white-label or reselling | Look at: Growwer | White label for agencies: every client in one panel, negotiated prices, and posts you resell under your brand at your own price. Agency plans. |
| Selling placements on my own websites | Look at: Growwer | List your site, set your price and get paid per post. Sell articles. |
| Influencer campaigns | Look at: An influencer platform | Growwer works with news sites and blogs, not social media creators. |
Budget per link
| If you need | Look at | Why |
|---|---|---|
| Under $50 | Look at: Growwer, or a guest post marketplace | Small niche blogs and Latin American outlets, from €20 on Growwer. |
| $50–$150 | Look at: Growwer | Outlets with up to 20,000 monthly visits averaged €81 per post in 2025. Link building study. |
| $150–$300 | Look at: Growwer | Outlets with 20,000 to 200,000 visits averaged €167 to €308 per post. |
| $300+ | Look at: Growwer | Major news sites with more than 200,000 visits averaged €697 per post. |
Target market
| If you need | Look at | Why |
|---|---|---|
| US | Look at: Growwer, Adsy or Collaborator.pro | Growwer lists 6,131 US outlets; for hundreds of US-only posts, the larger English catalogues help. Link building in the US. |
| UK | Look at: Growwer | 3,592 UK outlets filtered by UK traffic. Link building in the UK. |
| Europe and multilingual | Look at: Growwer or WhitePress | Growwer covers 27 markets with no platform fee; WhitePress 34 languages with a ~25% fee. |
| Spain and Latin America | Look at: Growwer | Growwer's home market, with Spanish newspapers and local outlets across Latin America. Link building in Spain. |
Frequently asked questions
- A link building company selling editorial placements secured by direct outreach, running since 2016, with a managed service, a guest post service and metric-based packages.
- On its guest post tier, yes: you get access to real sites with their metrics in your niche. On the managed and package tiers, their team chooses for you.
- Mostly in scale and speed. Outreach-built relationships give you curation; a live catalogue gives you thousands of options you can filter and buy the same day. Which matters more depends on your volume.
- Its relationships are built mainly with English-language publishers. For campaigns across several markets you will run out of inventory quickly.
- Its guest post tier already shows you the sites, so the honest difference is scale and languages rather than control. Our managed service, from €500 a month, also sends the media proposal for approval, but draws it from a catalogue of 41,000+ outlets across 10+ languages.