What exactly is The HOTH?

A white label SEO provider selling backlinks, content and SEO services in packages, designed so agencies can resell them under their own brand.

Do I get to see the sites before they publish?

Not as a catalogue you browse. The sourcing is theirs, which is the point of the model. If you need to approve every outlet in advance, that is a marketplace requirement, not a package one .

Same category, same trade-off. Compare them on the specific service you buy most and on how each one reports the placements, because the models are close to identical.

Does it work outside English?

Its centre of gravity is the English-speaking market. For campaigns across several languages a multilingual catalogue will give you far more to choose from.

The HOTH or a managed service?

A package hides which outlets you are buying until they are delivered. A managed service like ours, from €500 a month, sends you the media proposal to approve first , so you keep the say over where your brand appears without doing the sourcing yourself.

Guide and alternatives · updated for 2026

Alternatives to The HOTH

The HOTH sells high authority backlinks, content and SEO services under a reseller-friendly model. If you want someone to run the campaign, compare it against our managed service; if you want to choose the outlets, compare it against the catalogue.

Analysis based on the platform's own public sources

100%: Reseller friendly, per its own positioning
Service: The unit you buy, not the individual outlet
Google + AI: Where it positions its visibility products
2: Profiles it serves: agencies and brands

What is The HOTH?

The HOTH is one of the longest-running names in white label SEO. Its pitch is high authority backlinks plus optimised content, packaged so an agency can resell the whole thing under its own brand.

Its catalogue is built around services and packages: link building, content, local SEO and, more recently, products aimed at showing up in AI answers as well as in Google.

As with any reseller-first service, the trade is the same: you hand over the sourcing and, with it, the choice of where your brand appears.

How does it work?

Order a service, receive a delivery.

If you are an agency

You resell its services to your clients under your own brand.

Open an account and pick the service.
Set volume, targets and criteria.
Their team sources and delivers.
You present the report as your own work.

If you are a brand

You buy the same packages without the reseller layer.

Choose a package by volume or by metric.
Hand over the targets you want to move.
Wait for delivery on their timeline.
Review the placements you are given.

Pros and limitations

A balanced read of what it offers.

What works well

A long track record and a very wide service catalogue.
Reseller model that an agency can plug in quickly.
Packages make budgeting predictable.
It has moved its positioning towards AI search visibility.

Where it falls short

No browsable catalogue: you cannot compare outlets before buying.
Packages hide the cost per individual placement.
Quality varies with what their sourcing finds that month.
Little room to steer a campaign towards very specific outlets.

The HOTH vs Growwer

Packages you order against outlets you choose.

	The HOTH	Growwer
If you want it run for you	Packages, outlets chosen for you	Managed service from €500/month, and you approve the list of outlets before anything runs
Model	White label service and packages	Marketplace you browse yourself
Who picks the outlet	Their team	You, from the catalogue
Price visibility	Per package	Per outlet, before you buy
Catalogue	Not public	41,000+ outlets
Built for resale	Yes	Agencies work per project
Languages	English-first	10+ publishing languages

Growwer is our platform. The HOTH's figures come from its public site.

Other alternatives

Platforms and services worth weighing, whichever way you buy.

Which The HOTH alternative to choose for your case

The questions worth answering before you switch, with the option that fits each answer. It is not always Growwer: see who Growwer is for.

What are you looking for in an alternative to The HOTH?

If you need	Look at	Why
Cheaper backlinks	Look at: Growwer, or a guest post marketplace	Growwer starts at €20 per post with the article included, plus outlet deals and link insertions, with no subscription. Below that price, check traffic before buying.
Higher-quality sites and stronger SEO	Look at: Growwer	Monthly traffic and its trend before you buy, outlets checked by hand, and payment held until you approve the post. How to buy links.
A larger publisher database	Look at: WhitePress, Bazoom or Growwer	WhitePress lists 120,000+ sites and Bazoom 80,000+ (declared); Growwer 41,000+ verified outlets.
Managed, done-for-you link building	Look at: Growwer managed service	Outlet proposal within 48 hours, run once you approve it, from €500 a month with no management fee. Managed service.
Digital PR and major news publications	Look at: Growwer	News outlets with Google News and Discover, and press releases published with date and URL. Press releases.
Visibility in ChatGPT and AI search	Look at: Growwer	Placements on the outlets AI assistants cite most, measured in our own study. Media cited by AI.
Agency, white-label or reselling	Look at: Growwer	White label for agencies: every client in one panel, negotiated prices, and posts you resell under your brand at your own price. Agency plans.
Selling placements on my own websites	Look at: Growwer	List your site, set your price and get paid per post. Sell articles.
Influencer campaigns	Look at: An influencer platform	Growwer works with news sites and blogs, not social media creators.

Budget per link

If you need	Look at	Why
Under $50	Look at: Growwer, or a guest post marketplace	Small niche blogs and Latin American outlets, from €20 on Growwer.
$50–$150	Look at: Growwer	Outlets with up to 20,000 monthly visits averaged €81 per post in 2025. Link building study.
$150–$300	Look at: Growwer	Outlets with 20,000 to 200,000 visits averaged €167 to €308 per post.
$300+	Look at: Growwer	Major news sites with more than 200,000 visits averaged €697 per post.

Target market

If you need	Look at	Why
US	Look at: Growwer, Adsy or Collaborator.pro	Growwer lists 6,131 US outlets; for hundreds of US-only posts, the larger English catalogues help. Link building in the US.
UK	Look at: Growwer	3,592 UK outlets filtered by UK traffic. Link building in the UK.
Europe and multilingual	Look at: Growwer or WhitePress	Growwer covers 27 markets with no platform fee; WhitePress 34 languages with a ~25% fee.
Spain and Latin America	Look at: Growwer	Growwer's home market, with Spanish newspapers and local outlets across Latin America. Link building in Spain.

Frequently asked questions

A white label SEO provider selling backlinks, content and SEO services in packages, designed so agencies can resell them under their own brand.
Not as a catalogue you browse. The sourcing is theirs, which is the point of the model. If you need to approve every outlet in advance, that is a marketplace requirement, not a package one.
Same category, same trade-off. Compare them on the specific service you buy most and on how each one reports the placements, because the models are close to identical.
Its centre of gravity is the English-speaking market. For campaigns across several languages a multilingual catalogue will give you far more to choose from.
A package hides which outlets you are buying until they are delivered. A managed service like ours, from €500 a month, sends you the media proposal to approve first, so you keep the say over where your brand appears without doing the sourcing yourself.