Alternatives to Bazoom.
Bazoom is an international link building platform of Scandinavian origin, known for its huge catalog of outlets, its AI-powered recommendations and its full-service model. In this guide we cover what it is, how it works and its pros and cons, and which other options are worth comparing if you prioritize a self-service tool, mature affinity technology or pricing visible in euros.
What is Bazoom?
Bazoom is a full-service link building platform of Scandinavian origin, aimed at the international market. It connects advertisers and agencies who want to earn quality backlinks with a very large network of media outlets, with the goal of improving a website's SEO rankings and visibility.
It stands out for its very large catalog (80,000+ outlets claimed across more than 10 languages) and its AI-powered media recommendations. It runs on a pay-per-link model —no fees or sign-up— where copywriting and publication are included in the price, and it offers a managed service with Client Managers and 24/7 support.
It's a powerful, very complete option, closer to an agency than to a purely self-service tool. So if you prefer a tool you can run on your own, with a mature affinity algorithm and pricing visible without registering, it's worth comparing it with other platforms.
How does it work?
It depends on your profile. These are the two paths within the platform.
Earn quality backlinks
You analyze your site (and your competitors') and the system recommends relevant outlets with AI. You filter by country, language, topic and metrics (Ahrefs, Moz, Semrush). Copywriting is included in the price, or you can send your own text.
- You sign up and add your site and your competitors.
- You get media recommendations and apply filters.
- You choose your own copy or Bazoom's team.
- They publish and you receive the URL (about 4 days on average).
Monetize your outlets
Media owners can join Bazoom's network to monetize by publishing sponsored articles from international advertisers, with automated invoicing.
- You request to join the network as a publisher.
- You add your sites with topics, language and metrics.
- You receive sponsored-article requests.
- You publish and get paid, with automated management and invoicing.
Featured features.
Here's what Bazoom includes, broadly speaking.
AI recommendations
Analyzes your site and your competitors' and suggests the most relevant outlets for each campaign, with smart filters by country, language and topic.
Global catalog
80,000+ outlets claimed across more than 10 languages, with built-in Ahrefs, Moz and Semrush metrics to assess each site before buying.
Full-service
Dedicated Client Managers, the option to build a complete SEO strategy at no extra cost, and 24/7 support throughout the campaign.
Pay per link
No fees or sign-up: you pay only for the links you buy, with copywriting and publication included and automated invoicing within the EU.
Pricing and terms.
A few practical facts before you start (figures stated by the platform).
The model is pay-per-link, with no monthly fee or sign-up: you pay only for what you publish and the price includes copywriting and publication. As an EU company, it invoices with VAT within the European Union. The specific price of each outlet is shown after registering.
Each outlet shows built-in metrics from Ahrefs, Moz and Semrush, and publication takes about 4 days on average according to the platform itself. The team can handle the full strategy, which is convenient if you prefer to delegate but less hands-on than a self-service tool.
Strengths and limitations.
A balanced assessment based on published reviews from people who use it.
What tends to work well
- Huge catalog (80,000+ outlets) across more than 10 languages.
- AI media recommendations and a competitor feature.
- Full-service: Client Managers and 24/7 support.
- Pay-per-link with no fees, copywriting and publication included.
Where it can fall short
- More managed/agency-style than a pure self-service tool.
- You can't see each outlet's price without registering.
- Such a large catalog means leaning heavily on the filters.
- Global focus: worth comparing depth in your local market.
- Pay-per-link can get expensive on high-volume campaigns.
Top alternatives.
Bazoom covers certain profiles well, but it isn't the only option. Depending on your priorities —a self-service model, mature affinity technology or focus on your local market— these platforms are also worth comparing.
Growwer
A link building platform with a very large international catalog (41,000+ outlets) and a pioneering affinity algorithm that recommends the right outlets for you. It also handles sensitive niches and offers a managed service.
Discover GrowwerCollaborator.pro
Large link building marketplace with a broad catalog of publishers and pricing you can see before signing up.
Read more Content marketingWhitepress
Content marketing and link building platform with a multi-language publisher network across many countries.
Read more Digital PRPressWhizz
Digital-PR focused marketplace geared toward editorial placements and press coverage.
Read more OutreachOutreachZ
Managed outreach and guest-posting service with done-for-you campaigns.
Read more MarketplaceMeup
Guest-post marketplace for buying sponsored articles and links.
Read more AI · EmergingSaynine.ai
AI-assisted outreach platform — newer and automation-focused.
Read moreBazoom vs. Growwer.
Two link building platforms with different priorities. The difference lies in the model (full-service vs. self-service), the affinity technology and pricing transparency.
| Criterion | Bazoom | Growwer |
|---|---|---|
| Catalog size | 80,000+ outlets | 41,000+ outlets |
| Affinity technology | AI recommendations | Yes, pioneering |
| Usage model | Full-service / managed | Self-service (tool) |
| Pricing visible without signup | No | Yes |
| Built-in SEO metrics | Yes (Ahrefs, Moz, Semrush) | Yes |
| Copywriting included | Yes | Yes |
| Managed service | Yes, full-service | Yes, optional |
| VAT invoicing | Invoices in the EU | Taxes included |
| Local-language support | Yes | Yes |
Bazoom is a great full-service option, with a huge catalog and managed service. If you prefer a self-service tool, with a pioneering affinity algorithm, pricing visible without registering and euro invoicing within the EU, Growwer is the alternative to compare.
Which Bazoom alternative to choose for your case
The questions worth answering before you switch, with the option that fits each answer. It is not always Growwer: see who Growwer is for.
What are you looking for in an alternative to Bazoom?
| If you need | Look at | Why |
|---|---|---|
| Cheaper backlinks | Look at: Growwer, or a guest post marketplace | Growwer starts at €20 per post with the article included, plus outlet deals and link insertions, with no subscription. Below that price, check traffic before buying. |
| Higher-quality sites and stronger SEO | Look at: Growwer | Monthly traffic and its trend before you buy, outlets checked by hand, and payment held until you approve the post. How to buy links. |
| A larger publisher database | Look at: WhitePress or Growwer | WhitePress lists 120,000+ sites and Bazoom 80,000+ (declared); Growwer 41,000+ verified outlets. |
| Managed, done-for-you link building | Look at: Growwer managed service | Outlet proposal within 48 hours, run once you approve it, from €500 a month with no management fee. Managed service. |
| Digital PR and major news publications | Look at: Growwer | News outlets with Google News and Discover, and press releases published with date and URL. Press releases. |
| Visibility in ChatGPT and AI search | Look at: Growwer | Placements on the outlets AI assistants cite most, measured in our own study. Media cited by AI. |
| Agency, white-label or reselling | Look at: Growwer | White label for agencies: every client in one panel, negotiated prices, and posts you resell under your brand at your own price. Agency plans. |
| Selling placements on my own websites | Look at: Growwer | List your site, set your price and get paid per post. Sell articles. |
| Influencer campaigns | Look at: An influencer platform | Growwer works with news sites and blogs, not social media creators. |
Budget per link
| If you need | Look at | Why |
|---|---|---|
| Under $50 | Look at: Growwer, or a guest post marketplace | Small niche blogs and Latin American outlets, from €20 on Growwer. |
| $50–$150 | Look at: Growwer | Outlets with up to 20,000 monthly visits averaged €81 per post in 2025. Link building study. |
| $150–$300 | Look at: Growwer | Outlets with 20,000 to 200,000 visits averaged €167 to €308 per post. |
| $300+ | Look at: Growwer | Major news sites with more than 200,000 visits averaged €697 per post. |
Target market
| If you need | Look at | Why |
|---|---|---|
| US | Look at: Growwer, Adsy or Collaborator.pro | Growwer lists 6,131 US outlets; for hundreds of US-only posts, the larger English catalogues help. Link building in the US. |
| UK | Look at: Growwer | 3,592 UK outlets filtered by UK traffic. Link building in the UK. |
| Europe and multilingual | Look at: Growwer or WhitePress | Growwer covers 27 markets with no platform fee; WhitePress 34 languages with a ~25% fee. |
| Spain and Latin America | Look at: Growwer | Growwer's home market, with Spanish newspapers and local outlets across Latin America. Link building in Spain. |
Frequently asked questions.
What exactly is Bazoom?
What is Bazoom's pricing like?
Why look for a Bazoom alternative?
How is Growwer different from Bazoom?
Weigh Bazoom against another platform before you decide.
If you want to compare the catalog and affinity technology with a self-service tool built for link building, you can explore Growwer for free and evaluate it with your own data.