Alternatives to Coobis.
Coobis is a Spanish marketplace that blends content marketing with influencer marketing. In this guide we cover what it is, how it works and its pros and cons, and we show you which other platforms fit better when your goal is link building.
What is Coobis?
Coobis is a Spanish branded content platform that connects brands with blogs, digital outlets and social profiles. It grew out of the Antevenio group and, unlike marketplaces built purely around links, its catalog mixes websites and influencers in a single dashboard.
It works both sides of the market: advertisers (brands and agencies) who want to publish sponsored content, and publishers (bloggers, media outlets and creators on Instagram, TikTok, YouTube or X) who monetise their audience by accepting those campaigns.
Its reach is mostly Spain and Latin America, with a presence in Italy and France inherited from the group it came from. It is built for awareness and brand content campaigns rather than for building a link profile at scale.
How does it work?
It depends on your profile. These are the two paths inside it.
Buy sponsored content
You filter publishers by channel (web or social), country, language, topic, price and metrics, and launch the campaign from the dashboard.
- Create the campaign and set a budget and a goal.
- Filter sites and profiles, and check audience and authority.
- Send the brief: angle, links, mentions and deadlines.
- Approve the published piece before closing the campaign.
Monetise your site or your social accounts
You list your outlet or your social profile with your rates and wait for campaign proposals from brands.
- Register your site or account and verify it.
- Set your rate per post and your conditions.
- Accept or turn down each proposal you receive.
- Publish, and get paid once the brand approves it.
Standout features.
What sets Coobis apart from a pure link marketplace.
Influencers and social
Instagram, TikTok, YouTube and X campaigns from the same dashboard as websites, with audience and engagement metrics.
Mixed metrics
Every publisher shows SEO data (authority, traffic) next to social data (followers, engagement), which helps on brand campaigns.
Campaign-based
Work is organised into campaigns with a budget rather than order by order, which suits brand teams and fits poorly with steady link building.
Southern European markets
Beyond Spain and Latin America it has traction in Italy and France, a legacy of the group it was born in.
Pricing and terms.
A few practical facts before you start.
The model is pay per post, with no mandatory monthly fee: each publisher sets its own rate and you see it before you buy. The amount is held until the campaign is approved, the same as in the rest of the sector.
The price range is wide because it mixes small blogs with media outlets and high-reach social profiles, so the cost per link is not directly comparable to a link building platform: on Coobis you are also paying for social reach, whether you use it or not.
Pros and limitations.
A balanced read based on the opinions published by people using it.
What usually works well
- Websites and social accounts in one place, without switching tools.
- Clear interface and campaigns a brand team can set up quickly.
- A good fit for branded content and awareness, not only for SEO.
- Payment held until approval, the same scheme as its competitors.
Where it falls short
- The media catalog is far smaller than that of a link-focused marketplace.
- You also pay for the publisher's social reach even if you only want the link.
- Outside Spain, Latin America, Italy and France the inventory thins out fast.
- Working in campaigns fits badly with a continuous link strategy.
Main alternatives.
Coobis does branded content well, but if your goal is the link there are options with a much bigger catalog. These are the ones worth comparing.
Growwer
A link building platform with a very large international catalog (41,000+ outlets), real-time SEO metrics and an optional managed service. A good fit if you want to scale campaigns and work across languages.
Discover GrowwerPublisuites
The other big Spanish content marketplace, with blogs, press, copywriters and influencers, and a larger catalog of websites.
Read more PressPrensalink
Built around press releases and news outlets, useful when the goal is presence in mastheads and news portals.
Read more MarketplaceGetlinko
A Spanish link and branded content marketplace, focused on buying backlinks rather than on social audience.
Read moreCoobis vs Growwer.
Two platforms solving different problems. Coobis is about brand awareness; Growwer is about building a link profile. That is the honest comparison.
| Criterion | Coobis | Growwer |
|---|---|---|
| Main focus | Branded content and awareness | Link building at scale |
| Catalog size | Thousands of publishers, web and social | 41,000+ outlets |
| Markets | Spain, LatAm, Italy and France | Spain (6,599 outlets) · 10+ languages |
| Influencers and social | Yes, its strong suit | Not its focus |
| Unit of work | Campaign with a budget | Order per outlet |
| Built-in SEO metrics | Yes | Yes, in real time |
| Automatic recommendations | — | Yes |
| Managed service | Yes | Yes, optional |
| Escrow payment | Yes | Yes |
If your campaign needs people talking about your brand on social and in relevant outlets, Coobis makes sense. If what you need is link volume, in Spain or across languages, and control over cost per outlet, the catalog is what decides it.
Which Coobis alternative to choose for your case
The questions worth answering before you switch, with the option that fits each answer. It is not always Growwer: see who Growwer is for.
What are you looking for in an alternative to Coobis?
| If you need | Look at | Why |
|---|---|---|
| Cheaper backlinks | Look at: Growwer, or a guest post marketplace | Growwer starts at €20 per post with the article included, plus outlet deals and link insertions, with no subscription. Below that price, check traffic before buying. |
| Higher-quality sites and stronger SEO | Look at: Growwer | Monthly traffic and its trend before you buy, outlets checked by hand, and payment held until you approve the post. How to buy links. |
| A larger publisher database | Look at: WhitePress, Bazoom or Growwer | WhitePress lists 120,000+ sites and Bazoom 80,000+ (declared); Growwer 41,000+ verified outlets. |
| Managed, done-for-you link building | Look at: Growwer managed service | Outlet proposal within 48 hours, run once you approve it, from €500 a month with no management fee. Managed service. |
| Digital PR and major news publications | Look at: Growwer | News outlets with Google News and Discover, and press releases published with date and URL. Press releases. |
| Visibility in ChatGPT and AI search | Look at: Growwer | Placements on the outlets AI assistants cite most, measured in our own study. Media cited by AI. |
| Agency, white-label or reselling | Look at: Growwer | White label for agencies: every client in one panel, negotiated prices, and posts you resell under your brand at your own price. Agency plans. |
| Selling placements on my own websites | Look at: Growwer | List your site, set your price and get paid per post. Sell articles. |
| Influencer campaigns | Look at: An influencer platform | Growwer works with news sites and blogs, not social media creators. |
Budget per link
| If you need | Look at | Why |
|---|---|---|
| Under $50 | Look at: Growwer, or a guest post marketplace | Small niche blogs and Latin American outlets, from €20 on Growwer. |
| $50–$150 | Look at: Growwer | Outlets with up to 20,000 monthly visits averaged €81 per post in 2025. Link building study. |
| $150–$300 | Look at: Growwer | Outlets with 20,000 to 200,000 visits averaged €167 to €308 per post. |
| $300+ | Look at: Growwer | Major news sites with more than 200,000 visits averaged €697 per post. |
Target market
| If you need | Look at | Why |
|---|---|---|
| US | Look at: Growwer, Adsy or Collaborator.pro | Growwer lists 6,131 US outlets; for hundreds of US-only posts, the larger English catalogues help. Link building in the US. |
| UK | Look at: Growwer | 3,592 UK outlets filtered by UK traffic. Link building in the UK. |
| Europe and multilingual | Look at: Growwer or WhitePress | Growwer covers 27 markets with no platform fee; WhitePress 34 languages with a ~25% fee. |
| Spain and Latin America | Look at: Growwer | Growwer's home market, with Spanish newspapers and local outlets across Latin America. Link building in Spain. |
Frequently asked questions.
What exactly is Coobis?
Is Coobis good for link building?
How much does publishing on Coobis cost?
How is it different from Publisuites?
Can I sell sponsored posts on my own site through Coobis?
Weigh Coobis against a link building platform before you decide.
If what you are after is link volume and control over cost per outlet, it is worth seeing the catalog of a specialised tool and judging it with your own data.